Souls Calling, a gift and accessories business founded by Gina Cotroneo in 2004, is dedicated to spreading happiness through positive messages on its products.
The inspiration for the business came from a traumatic experience Cotroneo had in 1997, when she was attacked in her Dallas apartment. This frightening event led her to believe in the power of a positive outlook to bring better results in life.
To advance her business, Cotroneo appeared on Shark Tank Season 1, Episode 4, seeking $150,000 for 25% equity at a $600,000 valuation. Unfortunately, Souls Calling did not secure a deal on the show.
Souls Calling offers a range of gift and accessory items, including headbands, slippers, gloves, and umbrellas, all featuring uplifting messages. The products are priced higher than typical items due to their unique nature and positive impact.
| Company Name | Souls Calling | |
| Founder | Gina Cotroneo | |
| Founded | 2004 | |
| Product | gift items and accessories | |
| Asked For | $150k for 25% equity | |
| Final Deal | No Deals | |
| Shark | No Sharks | |
| Episode (Shark Tank USA) | S1 E4 | |
| Air Date | Aug 30th, 2009 | |
| Business Status | Out of Business | |
| Website | Visit Website | |
| Headquarters | Dallas, Texas, USA | |
| Lifetime Worth (Sales) | $0M *estimated | |
| Buy and Watch | Buy Now | Amazon Prime |
Another Shark Tank Pitch
Who Is The Founder Of Souls Calling?
The founder and CEO of Souls Calling is Gina Cotroneo. Cotroneo is a freelance marketer with experience working for companies such as Integer\Outpromo and Publicis, among others.
How Was The Shark Tank Pitch of Souls Calling?
On Shark Tank, Gina Cotroneo sought $150,000 for 25% equity in Souls Calling. She explained her business to the Sharks, but Kevin O’Leary requested information about the company’s sales.
Over the past two years, Souls Calling had generated only $18,000 in sales. Cotroneo had invested over $100,000 of her own money into the business. O’Leary felt that the sales figures did not support the valuation and decided to withdraw.
Daymond John also opted out, stating the business wasn’t a fit for him. Kevin Harrington, Barbara Corcoran, and Robert Herjavec also declined to invest. As a result, Gina Cotroneo left Shark Tank without a deal.
| Sharks | Offers |
|---|---|
 Barbara Corcoran | No Offer |
 Kevin O’Leary | No Offer |
 Robert Herjavec | No Offer |
 Daymond John | No Offer |
 Kevin Harrington | No Offer |
| Founder’s (Countered) | No Offer |
| Final Deals | No Deals |
Souls Calling Shark Tank Update
Souls Calling did not secure a deal on Shark Tank, with most of the Sharks deeming the business non-investable. Despite the setback, Gina Cotroneo, a determined entrepreneur, continued to pursue her vision and even appeared on the American talk show Oprah.
However, due to a lack of support and insufficient business growth following the Shark Tank episode, Cotroneo decided to shut down Souls Calling in 2012. She is currently working as a freelance creative director and marketer.
Despite her efforts to sustain the business for several years, she was ultimately unable to achieve success, leading to the closure of Souls Calling in 2012.
What Is Souls Calling’s Net Worth?
Souls Calling’s estimated net worth is $0 million. The business struggled to gain traction, and the founder was unable to sustain it. Many companies that appear on Shark Tank face similar challenges, with only about 10% achieving significant success.
Annual Revenue by Years
Note: This report is based on our research and data so far. In this, we are only estimating the annual revenue.
| Years | Annual Revenue |
| 2004-12 | $18k *estimated |
Funding Reports to Date!
| Years | Funding Amount | Investor |
| N/A | N/A | N/A |
Souls Calling did not secure a deal on Shark Tank, and Gina Cotroneo, lacking business experience, faced difficulties. Without a unique selling proposition or substantial support, it is challenging for a business to thrive.
No, Souls Calling has been out of business since July 2012.
frequently asked questions
Who founded Souls Calling?
Souls Calling was founded by Gina Cotroneo.
Did Souls Calling get a deal on Shark Tank?
No, Souls Calling did not get the deal on Shark Tank.
