Stress Free Kids Shark Tank Update (Season 1)

Stress Free Kids is a small business that sells lines of children’s books and CDs. By reading books and watching CDs, children not only get happiness but also get good sleep which reduces their stress.

Lori Lite started this business in 2003 to reduce the stress related to the night terrors of her children. To expand her business, Lori appeared on Shark Tank Season 1 Episode 3 and asked the Sharks for $250,000 for 20% equity at a $1.2 Million Valuation. Barbara Corcoran invested $250k in this business for 50% equity.

What Is Stress Free Kids?

Image credit by ABC Shark Tank

Stress-Free Kids is a children’s book and CD-selling business that mainly helps in reducing the stress, anxiety, and anger of children. Different types of storytelling books are sold on the company website, the cost of which ranges from approximately $7.95 to $14.95.

Word games are also available on the website for children aged 4-11 years. Apart from this, relaxation music and audiobooks are also available.

Company NameStress Free Kids
FounderLori Lite
ProductBooks to reduce stress.
Asked For$250k for 20% equity
Final Deal$250k for 50% equity
SharkBarbara Corcoran Barbara Corcoran
Episode (Shark Tank USA)S1 E3
Air DateAug 23th, 2009
Business StatusIn Business
WebsiteVisit Website
HeadquartersAtlanta Metropolitan Area, Georgia, USA
Lifetime Worth (Sales)$8.1M *estimated
Buy and WatchBuy NowAmazon Prime

Another Shark Tank Pitch

Who Is The Founder Of Stress Free Kids?

Image credit by ABC Shark Tank

Lori Lite is the founder and CEO of Stress Free Kids Business and is also an award-winning author. In February 2018, Lori joined Actualize Consulting as Manager of Social Media and Communications.

How Was The Shark Tank Pitch Of Stress Free Kids?

Entrepreneur Lori Lite got $250k for 20% equity after appearing in Shark Tank. She explained to the Sharks how her book helps children reduce stress. In 2008 She sold 30,000 units and it was worth $180,000. Only a $50,000 profit was made in this sale.

Lori’s husband helps her in this business. Lori has invested $2,000 in this business. Robert Herjavec said that the valuation of this business is crazy. Kevin Harrington said that in this business the focus is on multiple products, So he is out.

Kevin O’Leary offered $250k for 100% equity but Lori said no. Kevin said I am Out. Daymond John offered $250k for 51% equity. This is too much for Lori. Barbara Corcoran offered Lori $250k for 50% equity.

Lori talked to her husband Rick and he asked to talk to Barbara. Lori told the Sharks that she could not give more than a 40% stake in the company. Both Daymond and Barbara said they would not change their offer.

Lori said 50% is more attractive than 51% so she accepted Barbara Corcoran’s offer.

Barbara Corcoran Barbara Corcoran$250k for 50% equity (#1)
Kevin O'Leary Shark Tank Profile Kevin O’Leary$250k for 100% equity (#1)
Robert Herjavec Robert HerjavecNo Offer
Daymond John Daymond John$250k for 51% equity (#1)
Kevin Harrington Kevin HarringtonNo Offer
Founder’s (Countered)$250k for 40% equity (with Barbara & Daymond) (#1)
Final Deals$250k for 50% equity

What Happened To Stress Free Kids After Shark Tank?

Stress Free Kids got a deal on Shark Tank. Barbara Corcoran invested $250k in this business in exchange for 50% equity. After this episode of Shark Tank aired, this company’s Angry Octopus book was a best-seller on Amazon.

In 2022, the annual sales of this company were $2 million. Lori’s Affirmative Weaver Book is one of the most liked books and many parents are buying this book on Amazon. The annual revenue of this company in 2023 was estimated at $2.1 million.

Books from this company are currently available on Amazon, Barnes & Noble, iTunes, Waterstones, Booktopia, and Indigo.

Stress Free Kids Shark Tank Update

In Shark Tank Season 1 Episode 12, the progress segment of the business was announced and it was told that the company’s sales growth increased after appearing in Shark Tank. Right now we are following the company and founders for more information.

What Is Stress Free Kids’s Net Worth?

Stress Free Kids’s net worth is estimated at $3.5 million. In today’s time, many people are abandoning physical books and considering audiobooks. The audiobook industry is slowly growing.

Annual Revenue by Years

Note: This report is based on our research and data so far. In this, we are only estimating the annual revenue.

YearsAnnual Revenue
2024$ *estimated
2023$2.1M *estimated
2022$2M *estimated
2003-21$5M *estimated

Funding Reports to Date!

YearsFunding AmountInvestor
2009$250kBarbara Corcoran

Is Stress Free Kids Still In Business?

Founder Lori Lite is working as a Manager of Social Media and Communications Position in Actualize Consulting Company along with this business. This business will not be able to sustain in the future.

The headquarters of this business is in Atlanta Metropolitan Area, Georgia, United States and it employs 1-5 people.

Yes, Stress Free Kids is Still in business as of January 2024.

frequently asked questions

Who founded Stress Free Kids?

Stress Free Kids was founded by Lori Lite.

Did Stress Free Kids get a deal on Shark Tank?

Yes, Stress Free Kids got a deal on Shark Tank.

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