TaDah is a Foods Business that sells Delicious Falafel Street Wraps Foods. This fresh Mediterranean Street wraps Falfulla comes in different flavors and is made from high quality healthy and natural ingredients.
John Soriel, the founder of this “Falafel Street Wraps Foods” business, started this business in January 2011. John grew up in an immigrant family that owns a foodservice and restaurant in New York City.
John was fond of cooking since childhood and worked in his family business for a long time. He was inspired a lot by his family’s international cuisine.
John had very good knowledge about foods, so he wanted to become a healthy, flavorful, convenient, Mediterranean cuisine. After experimenting a lot in foods, John created a delicious Falafel Wrap Foods.
After John created a new way of falafel foods, he got it approved at multiple supermarket retailer stores, including kroger co, Lucky’s market, Publix Super Market and more.
This food business needed investment and contacts to grow, so John decided to go to Shark Tank. John appeared on Shark Tank Season 11 Episode 1 and asked the sharks for $300,000 for 10% equity at $3 Million Valuation.
What Is TaDah Foods?
TaDah is a Foods brand which makes and sells Falafel Street Wraps Foods. High quality ingredients are used to prepare this food, such as bell peppers, lemons, red onions, and garlic cloves.
This foods is completely plant base and contains 16 g of protein. The brand follows ancient recipes to make food items and packs them cleverly and reaches them at the consumer’s doorstep.
This Falafel Street Wraps Foods is available in 4 flavors which include Creamy Caramelized Harissa, Garden Veggie Feta, Spicy-Sweet Harissa Hummus and Luscious Lemon Garlic Hummus.
One pack costs $7.99 and each pack contains 8 wraps. Different ingredients are used in each flavor to make it. These Brand Foods are Available at kroger co, Lucky’s market, Publix Super Market, Whole Foods and Other Stores in the United States.
|Company Name||TaDah Foods|
|Product||Falafel Street Wraps Foods|
|Asked For||$300K for 10% equity|
|Final Deal||$500K for 25% equity|
|Episode (Shark Tank USA)||S11 E1|
|Air Date||Sep 29, 2019|
|Business Status||In Business|
|Headquarters||Fairfax, Virginia, United States|
|Lifetime Worth (Sales)||$10 Million+|
|Go To Amazon||Buy Now|
|Watch On||Amazon Prime|
Another Shark Tank Pitch
Who Is The Founder Of TaDah?
John Soriel is the Founder and Managing Partner of Tadah Foods. John is a chemical engineer and worked as a marketing partner at “AOL LLC” after studying at The Johns Hopkins University.
He had quitted after working for marketing and sales in Primus Telecommunications for 5 months. After leaving the job, he started “TaDah Foods”.
How Was The Shark Tank Pitch Of TaDah?
John Soriel enters Shark Tank and asks the sharks for $300k for 10% equity. John very nicely explained to Shark about Frozen Foods Falafel. John has created the world’s first Gluten Free Stuffed Falafel Peppers.
John told that his family had come to America from Egypt. The retail cost for a 7.5 ounce frozen falafel pack is $3.99 and an 8 ounce gluten free falafel pack costs $4.99. Its making cost is $0.9.
Their lifetime sales is $8.2 million. Sales fell from $2.3 to $1.7 and $1.7 to $1 million due to production issues. They lost $200k in 2018. Lori Greiner said she can’t help it, she’s out. Raised $300k in the Friends and Family round.
John gave up 75% equity in exchange for the $300k investment. John currently holds 25% equity in the company. He has also given 25% equity to social causes. Their total liability is now $445,000.
Robert Herjavec said this is not for him then he is out. Kevin O’Leary said there is a lot of work in it so he is out. Daniel Lubetzky offered $300k for 20% equity. Daniel countered another $500,000 for 25% equity.
John counters Daniel $500k for 25% equity + line of credit $500k. Mark Cuban made an offer of $300K for 20% equity + $500K line of credit. John countered Daniel with $500k for 20% equity, but Daniel said no. John finally agreed to Daniel’s offer.
Finalize: Daniel Lubetzky invests $500k in exchange for 25% equity in “TaDah”.
What Happened To TaDah After Shark Tank?
Tadah Foods gets a deal on Shark Tank, Daniel Lubetzky invests $500K in exchange for 25% equity in Frozen Line Foods Company.
After this episode of Shark Tank aired, within a month, 100,000 visitors visited the official website of the brand. Seeing this episode, people bought the frozen line products of this brand from Concord Market , DNY Natural Land , Downtown Natural Market, Whole Foods, Health & Harmony and shared it on social media.
In February 2020, foods from this brand became available at various locations in Lowe’s Foods supermarket retail stores. By September 2020, the brand’s frozen product became available at Target stores.
On July 2021, this company raised $771,391 amount from 354 investors through Equity base crowdfunding on WeFunder.
By 2021, the company’s annual sales were $2.5 million and total sales so far are over $10 million. Apart from this, their products are available in 3500+ retail locations across the United States.
What’s new on TaDah
John has announced that in January 2023, their frozen line product has been selected at Walmart. After this episode of Shark Tank aired, the company’s sales had increased by 250% in 2020 as compared to 2019.
As of February 2023, this brand’s products will be available in Target, Whole Foods, Sprouts, Kroger, Publix, Harris Teeter, Walmart, Lowe’s Foods and Wegmans Stores.
TaDah Shark Tank Update
This episode of Shark Tank aired on September 29, 2019. After the episode aired, the company’s sales were done in Thousand of Product One Week.
Due to Shark Tank, the brand got 146M+ impressions from 40+ media outlets. John has plans to list their products in other supermarket chain stores in the United States in the coming times.
We’re following John Sorial along with his company for further updates.
What Is The Net Worth of TaDah?
The company raised funding on Shark Tank at a $2 million valuation. By 2023, TaDah worth can be estimated around $4 million. John is focusing on expanding the company’s products, currently this company’s products are available in 3500+ locations in the United States.
The market size of the frozen food production industry in the United States is expected to reach $40.7 billion by 2023, according to Ibisworld.
Is TaDah Still In Business?
This frozen line brand got off to a great start and the brand has grossed $8.2 million in sales as of 2019. Due to the production issue, the company’s sales were going down till 2020, but after solving all the problems till 2023, the company is growing very well.
The brand’s products are available across the United States at popular retail stores such as Target, Walmart, and Whole Foods. Currently, plans are underway to make the product available in the international market.
This Frozen Line company is headquartered in Firefox, Virginia, United States and employs 10 – 50 people.
Yes, TaDah is still in business as of February 2023.
frequently asked questions
What Is TaDah?
Tadah is a frozen line foods brand and the brand’s Delicious Foods is “Falafel Street Wraps”.
Who established Tadah?
According to his LinkedIn profile, Tadah was founded in January 2011 by John Soriel.