Pinolelue is a nutritious food and beverages startup that appeared on Shark Tank Season 13, Episode 14. The brand specializes in traditional Mexican foods, emphasizing both taste and nutrition. Pinolelue’s products are recognized for their medicinal properties that contribute to overall health.
Often described as blue corn superfoods, Pinolelue offers vegan and organic foods with no chemicals. In its Shark Tank pitch, the founder requested $300,000 in exchange for 10% equity in the company.
The global market for vegan foods was valued at $17 billion in 2020 and is growing steadily. The organic food market is significantly larger, valued at $187.5 billion, though organic foods are generally more expensive. The industry is highly competitive, with several unicorn startups emerging in this space.
Pinolelue honors traditions and customs through its heritage foods, promoting organic and vegan nutrition. Specializing in Pinole, blue corn, and Mexican foods, the brand’s roots trace back to the founder’s family farmhouse in Chihuahua, Mexico. Pinolelue officially launched in 2017 and is headquartered in Wichita, Kansas.
The company processes ancient ingredients similar to those used by the Tarahumara people. It manufactures and sells a variety of products, including snacks, apparel, mixes, and tortillas. Among its most popular products are the Traditional Stone Ground Blue Corn Tortillas and the Azulita Bundle.
| Company Name | Pinoleblue | |
| Founder | Kyle Offutt and Eddie Sandoval | |
| Founded | 2017 | |
| Product | Pinole Blue brings traditions and history through the heritage | |
| Asked For | $300k For 10% Equity | |
| Final Deal | No Deals | |
| Shark | No Sharks | |
| Episode (Shark Tank USA) | S13 E14 | |
| Air Date | Feb 25, 2022 | |
| Business Status | In Business | |
| Website | Visit Website | |
| Headquarters | Wichita, Kansas, US | |
| Lifetime Worth (Sales) | $2.5 *estimated | |
| Buy and Watch | Buy Now | Amazon Prime |
Another Shark Tank Pitch
Who Is The Founder Of Pinoleblue?
Pinoleblue was founded by Eddie Sandoval, who serves as the CEO of the startup. Eddie’s family hails from Chihuahua, Mexico, where they are known for their high-quality foods. Inspired by his family’s culinary traditions, Eddie decided to turn this heritage into a business. He brought on two additional team members to help grow the company.
Eddie holds a bachelor’s degree in finance from Wichita State University. After completing his studies, he gained experience working in various roles before starting his own venture.
Kyle Offutt is the content creator for Pinoleblue. He is responsible for producing content that promotes the brand and attracts customers online. Kyle has been working as a social media consultant at InFlux since 2015, after completing his studies at Wichita State University.
What Happened To Pinoleblue After Shark Tank?
Eddie Sandoval, founder of Pinoleblue, appeared on Shark Tank asking for $300,000 in exchange for 10% equity. Although no deal was made, the exposure significantly boosted the brand’s visibility and sales.
Pinoleblue’s products, priced between $10 and $30, saw a surge in orders following the episode. The brand gained traction, becoming available in Taco Naco KC in March 2022 and partnering with KeHE for distribution.
By January 2023, Pinoleblue products were also in Whole Foods, Farmer Market, Cornucopia Market, and over 50 other retail locations across the U.S.
In August 2022, Pinoleblue launched a Kickstarter campaign for Azulitas Chocolate Chip, raising $11,199 from 153 backers. The brand also collaborated with Gordon Ramsay’s cooking show winner @chefpyet and received the Good Food Awards 2022 in the grain category.
Additionally, Pinoleblue donates a portion of its sales to the Tarahumara community tribes in Mexico.
Despite not securing a deal on Shark Tank, Pinoleblue continues to thrive and expand.
What Is The Pinoleblue Net Worth?
After its Shark Tank appearance, Pinoleblue’s estimated worth is around $3 million. The brand’s growth is promising, with average monthly sales estimated between $45,000 and $65,000.
Despite not securing a deal on the show, founder Eddie Sandoval has effectively leveraged the exposure to boost the company’s visibility and sales.
Pinoleblue has expanded its presence both online and offline, with products available at various retail locations across the U.S., including Whole Foods and Taco Naco KC. The brand has also seen success on platforms like Amazon.
The company is headquartered in Wichita, Kansas, and operates as a private business with a small team of 1-10 employees.
It has been featured in several media outlets, including Midwest Living, KWCH12HD, and BuzzFeed, highlighting its growing presence and success in the food industry.
Yes, Pinole Blue is still in business as of August 2023.
frequently asked questions
Did Pinole Blue get a deal?
No, Pinole Blue Business didn’t get the deal in Shark Tank.
Who owns Pinole Blue?
Eddie Sandoval is the Founder and CEO of Pinole Blue Business.
