Blueland is a cleaning products company that provides sustainable products. The company reduces single-use plastic packaging with its reusable Bottles and Vessels, which the company claims last a lifetime. This company started as a cleaning product but is now providing personal care products as well.
The company’s mission is to reduce single-use plastics through effective refillable solutions. In recent times, the environment has become so much polluted that there are microplastics around and they are also found in food.
According to some media reports, we unknowingly consume microplastics the size of a credit card every week. Wildlife is also damaged a lot by plastic, there are many videos in which turtles, whales, seals, etc. are dying due to plastic.
The Blueland company says it has helped eliminate 1 billion single-use plastic bottles from landfills and oceans since 2019. They currently have 40 patents pending and are still working on new inventions. By 2019, this company had taken $3 million in funding from different investors in the seed round.
Sarah said that it took almost 2 years to make “Blueland’s Tablets”. Syed Naqvi and Sarah Paiji appear on Shark Tank Season 11 Episode 1 and demand $270,000 from the shark for 2% equity at $13.4 Million Valuation.
What Is Blueland?
Blueland is a direct-to-consumer e-commerce brand that provides cleaning and personal care products. They supply a variety of products to consumers, including hand soap, dish, laundry, toilet, cleaning Sprays and personal care.
This product comes with a small tablet and the customer mixes it with water. This brand has converted a liquid cleaning material into a tablet. These tablets are used for laundry and cleaning etc.
Blueland’s bottle comes made from 100% BP free plastic, Hand and body wash can be done by adding tablets to this bottle. Their Clean Suite Kit costs $89 and includes multiple tablets and 16oz of dishwash power.
The bottle is Reusable, you can refill it by buying tablets. This product is available on Amazon, you can buy from Amazon.
| Company Name | Blueland | |
| Founder | Syed Naqvi and Sarah Paiji | |
| Founded | 2018 | |
| Product | revolutionizing conventional cleaning and personal care products | |
| Asked For | $270k For 2% equity | |
| Final Deal | $270k for 3% equity + $0.50 royalties on every kit sold until he get his money back | |
| Shark |  Kevin O’Leary | |
| Episode (Shark Tank USA) | S11 E1 | |
| Air Date | Sep 29, 2019 | |
| Business Status | In Business | |
| Website | Visit Website | |
| Headquarters | New York, New York, US | |
| Lifetime Worth (Sales) | $175M *estimated | |
| Buy and Watch | Buy Now | Amazon Prime |
Another Shark Tank Pitch
Who Is The Founder Of Blueland?
Syed Naqvi and Sarah Paiji are the co-founders of Blueland Cleaning and Personal Care Company. They started this company in 2018. Both of them come from different backgrounds. John A. Mascari is the CO-Founder & COO of the company.
Syed Naqvi
Naqvi is the funding member and chief innovation officer of the company. After studying chemistry at the University of Pittsburgh, he worked as an R&D scientist at various companies, including Johnson & Johnson, Sun Products Corporation, and more.
Sarah Paiji
Sarah is the co-founder and CEO of this company. She founded many companies after graduating from Harvard Business School with MBA.
How Was The Shark Tank Pitch Of Blueland?
Syed and Sarah Both enter Shark Tank and ask Shark for $270,000 for 2% equity. They said that most cleaning products come in a single-use plastic package and liquid cleaning products mostly contain water. So they launched Blueland, a cleaning product in a tablet shape.
They have 4 cleaning tablets that can be used for different cleaning purposes. They have a bottle and one tablet in their starter pack, which costs $12. The retail cost of 1 Hand Soap and 3 Cleaning Sprays in Essential Kits is $39. The refill cost of one bottle is (Tablets) $2.
Sarah went to Harvard Business School but dropped out to start her first startup. Her first startup was a mobile shopping app, that shopping app was the world’s largest shopping search engine at that time.
Peter Jones said how is this product different from other plastic bottle cleaning products. So far they have raised a total of $3 million at $13.5 Million Valuation. This money was raised from Venture Capital and other investors.
Since the business went live, their first month’s sales were $200,000. Within one year, it was launched at the Big Box Nation retail store.
Daniel Lubetzky Proposal to Lori Greiner $1 Million for 25% Equity to Invest in the Business. Lori Greiner said that she would like to invest in it, but she does not want to pay more money, so she is changing the offer.
Kevin O’Leary decides to make an offer, his offer is $270k for 5% equity + 1$ advisory share. Robert Herjavec said that the product is easy but it is super hard to change the consumer’s mind, so he is out.
Daniels & Lori changed the offer to $270k for 8% equity. Mark Cuban said you didn’t come for the deal, you came for the commercial, so he’s out.
The founder said they can’t give more equity, so their counter is $270k for 3% equity. Kevin O’Leary changed his offer to $270k for 5% equity. They countered the royalty offer to Kevin of $270k for 3% equity + $0.50 per kit until $270k is recouped. Kevin said, done.
Finalize: Kevin O’Leary invests $270k in exchange for 3% equity in “Frescos Naturales” + $0.50 per kit until $270k is recouped.
What Happened To Blueland After Shark Tank?
Blueland gets a deal on Shark Tank, the cleaning and personal care company Kevin invests in for 3% equity. Mark said about business that you have come only for commercial and not for investment.
After this episode of Shark Tank aired, the company’s sales increased a lot. This company also launched many new products in 2020 and announced that it will launch products in the personal care category.
In the personal care category, the brand has launched several products which include Clean Skin Duo, Facial, Body Wash, and many more.
In February 2022, the company raised $20 million in funding from multiple investors to expand. So far this company has raised a total of $35 million in funding from various investors including some celebrities.
The company was projected to make $10 million in revenue by the end of 2022. The products of this brand are available at major supermarket retailer stores in the US, including Costco and many more. After Shark Tank, this company’s growth reached 400% within 2 years.
What’s new on Blueland
Last Update: December, 2023
The progress report of Blueland Business is shared in Shark Tank Season 15 Episode 9. Before Shark Tank, their 2-month sales were $200,000 but within 4 years of getting the deal in Shark Tank, they have made total sales of $170 Million.
Apart from this, their products are also available at popular retail chains Costco, Target, Erewhon, and Whole Foods.
Blueland Shark Tank Update
The Shark Tank episode of Blueland aired on Sep 29, 2019, and after the episode aired, the brand’s sales skyrocketed.
As of January 2023, there is no evidence to show that Kevin has closed the deal with the company. A video of Kevin was released on the Blueland YouTube channel, in which Kevin was promoting the brand’s products.
This cleaning company is slowly entering a new category and has started with personal care products.
We’re following Syed Naqvi and Sarah Paiji along with their company for further updates.
What Is Blueland Net Worth?
Bleuland is worth an estimated $75 million. This company sought investment in Shark Tank at a $13.4 million valuation but the company got funding at a $9 million valuation.
According to some media sites, five trillion plastic bags were used in 2022. Half a billion straws are used every day in the United States. These single-use plastics cause a lot of damage to landfills and oceans.
According to the scientist, in the next 15 years, the amount of plastic in the ocean will double. It is estimated that by 2050 there could be more plastic than fish in the sea.
Is Blueland Still In Business?
The Blueland brand grew by 400% within 2 years after Shark Tank. By 2022, this company has raised a total investment of $35 million. The coming years will require more investment to grow the business.
At present, the company is trying to export its products worldwide, however, the brand has not yet been fully expanded in the United States.
The company has been featured in several popular media publications, including The New York Times, WSJ, FastCompany, Washington Post, and many more.
Yes, Blueland is still in business as of December 2023.
frequently asked questions
Who founded Blueland?
Blueland was founded in 2018 by Syed Naqvi and Sarah Paiji.
Did Blueland get a deal on Shark Tank?
Yes’ Blueland got the deal in Shark Tank and Kevin O’Leary invested in this company.
Are Blueland products worth it?
Many websites have claimed that Blueland’s products are worth buying, as this product is affordable as well as sustainable.
How much is Blueland Worth?
Blueland’s current worth is estimated at $22 million.
