Terra Core Fitness appeared on Shark Tank Season 11, Episode 8, presenting their flagship product, the Terra-Core Balance Board Fitness Trainer. Founded in January 2016 by Greg Nigro, the company initially raised $95,000 through a Kickstarter campaign to launch their innovative fitness equipment.
The Terra-Core Balance Board features a dynamic airfield surface, designed to enhance comfort and versatility for home workouts. It supports a range of exercises, including steps, crunches, push-ups, and balance training, aiming to simplify workouts and save time.
Greg Nigro, who has 20 years of experience in the fitness industry, sought $300,000 for 15% equity in the company during his Shark Tank pitch, valuing the company at $2 million. The Terra-Core Balance Board is priced at $279 and is available on Amazon as well as through the company’s website.
| Company Name | Terra Core Fitness | |
| Founder | Greg Nigro | |
| Founded | 2016 | |
| Product | Air-filled workout surface equipment | |
| Asked For | $300k for 15% equity | |
| Final Deal | $300k for 22.5% equity | |
| Shark |  Lori Greiner | |
| Episode (Shark Tank USA) | S11 E8 | |
| Air Date | Nov 17, 2019 | |
| Business Status | In Business | |
| Website | Visit Website | |
| Headquarters | Salt Lake City, Utah, US | |
| Lifetime Worth (Sales) | $6.4M *estimated | |
| Buy and Watch | Buy Now | Amazon Prime |
Another Shark Tank Pitch
Who Is The Founder Of Terra Core Fitness?
Greg Nigro is the founder and CEO of Terra Core Fitness, which he established in 2016 to offer innovative solutions for daily exercise.
He completed his studies in Physics at Creighton University and then worked as Manager of Major Accounts for IKON Office Solutions for seven years.
Greg has also held sales management roles at companies such as Oce, Technogym, TOTO USA, and Precor. Additionally, he served as the Regional Vice President of Franchising at Gold’s Gym International for one year.
How Was The Shark Tank Pitch Of Terra Core Fitness?
Greg Nigro appeared on Shark Tank seeking $300,000 for a 15% equity stake in Terra Core Fitness. By the time of the Shark Tank episode, his company had achieved $2.1 million in lifetime sales. Official sales began in 2017.
The product, the Terra-Core Balance Board Fitness Trainer, received positive feedback from all the sharks. Sales distribution includes 38% from the commercial market, 38% from direct consumers, and the remainder from international and domestic sales.
The cost of the product ranges from $199 to $279, with a cost of goods sold at $73, showcasing a strong margin. The company projects $1.4 million in sales for the next year and has a design patent and utility patent pending.
Offers from the Sharks:
- Daymond John: $300,000 for 40% equity. He later reduced his offer to 35% equity.
- Lori Greiner: $300,000 for 22.5% equity.
- Anne Wojcicki: $300,000 for 17% equity plus $7 in royalties per unit sold.
Ultimately, Greg Nigro accepted Lori Greiner’s offer due to its favorable terms compared to the other sharks’ proposals.
Terra Core Fitness Shark Tank Update
During the Shark Tank episode featuring Terra Core Fitness, aired amidst the COVID-19 pandemic, many individuals shifted to home fitness solutions. Due to supply chain issues and import restrictions from China, there were delays in product deliveries.
In 2021, Terra Core Fitness reported an annual revenue of $500,000. This figure grew to $1.4 million by 2022, and as of August 2023, the company achieved an annual revenue of $2 million.
The company’s official Instagram account had over 84,000 followers as of August 2023, although many were inactive. Terra Core Fitness offers free workout courses with each product purchase.
Greg Nigro, the founder of Terra Core Fitness, may have left the company. He is now working as a Gym Consultant at Gym Sherpa, Nitro Fitness Consulting, and The Gym Sherpa. As of September 2021, he also serves as the Vice President of Sales at gym80 International GmbH.
What Is the Net Worth of Terra Core Fitness?
The current net worth of Terra Core Fitness is estimated at $2 million. The fitness equipment industry is experiencing significant development, with many new innovations on the horizon. In the coming years, we might see advancements we never imagined.
Annual Revenue by Years
Note: This report is based on our research and data so far. In this, we are only estimating the annual revenue.
| Years | Annual Revenue |
| 2023 | $2M *estimated |
| 2022 | $1.4M *estimated |
| 2021 | $500k *estimated |
| 2017-20 | $2.5M *estimated |
Funding Reports to Date!
| Years | Funding Amount | Investor |
| Nov 2019 | $300k | Lori Greiner |
Terra Core Fitness was established at the end of 2016, with product sales commencing in 2017. Following the pandemic, Lori Greiner’s support was instrumental in the company’s growth, contributing to its impressive revenue.
The company is headquartered in Salt Lake City, Utah, United States, and employs between 2 to 10 people, according to its LinkedIn profile.
Yes, Terra Core Fitness is still in business as of July 2024.
