The Yard Milkshake Bar, a franchise business founded in 2017 by husband-and-wife team Logan and Chelsea Green, began with an ice cream shop opened by Chelsea and her mother in 2011. Expanding from their initial focus on ice creams and desserts, they introduced milkshakes, leading to the creation of “The Yard.”
To fund further expansion, Logan and Chelsea Green sought investment on Shark Tank Season 11 Episode 7, asking for $400,000 for 10% equity at a $4 million valuation.
The Yard Milkshake Bar, based in Alabama, offers a variety of milkshakes and ice creams. Their products contain ingredients such as nuts, milk, eggs, and gluten, making them unsuitable for individuals with allergies to these components. Their stores are currently located in states including Florida, Alabama, Texas, and Georgia.
| Company Name | The Yard Milkshake Bar | |
| Founder | Logan Green and Chelsea Green | |
| Founded | 2017 | |
| Product | Is a Restaurant that Offers Premium Ice Cream | |
| Asked For | $400k for 10% equity | |
| Final Deal | $400k for 22% equity in the franchise business | |
| Shark |  Mark Cuban | |
| Episode (Shark Tank USA) | S11 E7 | |
| Air Date | Nov 10, 2019 | |
| Business Status | In Business | |
| Website | Visit Website | |
| Headquarters | Gulf Shores, Alabama, United States | |
| Lifetime Worth (Sales) | $53M *estimated | |
| Buy and Watch | Buy Now | Amazon Prime |
Another Shark Tank Pitch
Who Is The Founder Of The Yard Milkshake Bar?
The Yard Milkshake Bar is owned by the husband-and-wife team Logan Green and Chelsea Green, who officially launched the business in 2017. Logan, an entrepreneur, previously worked as a Journeyman Electrician at Green Electric while he was a student at Gulf Shores High School.
How Was The Shark Tank Pitch Of Yard Milkshake Bar?
After entering Shark Tank, Logan and Chelsea Green presented their business model and requested $400,000 for a 10% stake in The Yard Milkshake Bar.
Their lifetime net sales amounted to $6.4 million, with $3.4 million in sales and $400,000 in profit from their four stores in 2018.
Kevin O’Leary offered $400,000 for a 15% equity stake, including the corporately owned locations. Lori Greiner proposed $400,000 for a 12.5% equity stake. Mark Cuban made a unique offer of $400,000 for a 25% equity stake.
Logan and Chelsea countered with 20% equity, but Mark Cuban agreed to a 22% equity stake, and the deal was finalized.
The Yard Milkshake Bar Shark Tank Update
Mark Cuban invested $400,000 in The Yard Milkshake Bar, securing a 22% equity stake. His involvement significantly boosted the company’s growth.
Following the Shark Tank episode, the COVID-19 pandemic temporarily impacted their operations, causing store closures. However, the business rebounded strongly:
- By 2021: 18 stores were opened, each generating over $1 million in annual revenue.
- By 2022: They expanded to 23 stores, with each generating $1.2 million annually.
- By March 24, 2023: They had 24 stores, with the 24th store opening in Denver, Colorado on May 12, 2023.
- By July 13, 2023: The number of franchise stores reached 26.
The Shark Tank appearance helped raise awareness and likely contributed to the increase in franchise interest. We will continue to monitor Logan Green, Chelsea Green, and their company’s progress for further updates.
What Is the Net Worth of The Yard Milkshake Bar?
The Yard Milkshake Bar’s current net worth is estimated at $4 million. The company secured investment on Shark Tank at a $1.8 million valuation. The dessert store industry in the U.S. was valued at $16.8 billion in 2022, with an annual growth rate of 3%-5%.
Annual Revenue by Years
Note: This report is based on our research and data so far. In this, we are only estimating the annual revenue.
| Years | Annual Revenue |
| 2023 | TBD |
| 2022 | $27.6M *estimated |
| 2021 | $15M *estimated |
| 2020 | $4M *estimated |
| 17-2019 | $6.4M *estimated |
Funding Reports to Date!
| Years | Funding Amount | Investor |
| 2019 | $400k (Seed) | Mark Cuban |
Is The Yard Milkshake Bar Still In Business?
Launched in 2017, The Yard Milkshake Bar had 4 franchise stores by 2019. Currently, the company plans to open 3-4 new franchise stores annually in various U.S. cities.
The company’s headquarters is in Gulf Shores, Alabama, and it employs between 11 and 50 people.
Yes, The Yard Milkshake Bar is still in business as of August 2024.
