Touch up Cup Shark Tank Update (Season 12)

The Touch Up Cup is a sustainable, air-tight, and waterproof paint storage container designed for convenient paint mixing and storage. Manufactured by Doz Innovation, it is especially useful for tasks involving paint touch-ups and small projects.

When preparing paint, it’s essential to shake it to ensure proper mixing. Traditionally, this can be messy, as paint often spills during mixing, leading to additional clean-up. The Touch Up Cup addresses this issue by providing an easy, eco-friendly solution.

The container features a durable hard plastic design, making it easy to shake the paint thoroughly without spills. Its air-tight and waterproof features keep the paint fresh for extended periods. Additionally, users can label the cup with the paint color, room, and date for easy identification in future projects.

Beyond paint storage, Touch Up Cup offers a variety of other innovative products, including the Touch Up Roller Saver, Touch Up Brushes, Touch Up Roller, Piggy Pouch, Donut Fresh, and Muffin Fresh.

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Who Is The Founder Of Touch-up Cup?

Carson Grill is the founder and CEO of Touch Up Cup, under its parent company, Dz Innovation.

Paint mixing and wastage are common problems people face, especially when attempting to paint their own homes without professional experience. Many struggle to mix paint properly, often resulting in spills and messes.

The Touch Up Cup solves this issue. It was invented by Carson, who was just 15 years old at the time, to help his father with painting projects. His father, Jason, supported him throughout the invention process, and Jason credits Carson entirely for coming up with the product.

Carson gained media attention for his invention, being featured on several news channels, including Cincinnati’s Spectrum News1.

After completing his studies at Bishop Fenwick High School in May 2022, Carson pursued a high school diploma in entrepreneurship at Cincinnati Hills Christian Academy.

How Was The Shark Tank Pitch Of Touch Up Cup?

Jason Grill and his son Carson appeared on Shark Tank with their business plan, seeking investment to help market and scale their product, the Touch Up Cup.

During their pitch, they asked for $150,000 in exchange for 10% equity in their company, valuing it at $1.5 million. Carson confidently presented their revenue figures, noting that over the past two years, they had generated $220,000 in sales. Additionally, in the middle of 2020, the company achieved sales of $400,000.

According to Carson, the production cost of the Touch Up Cup is $0.90, while it retails for $3.99 to $4.99. He explained that the product is manufactured in China to help keep costs down.

The sharks showed interest in the Touch Up Cup, particularly impressed by the entrepreneurial spirit of the 15-year-old founder.

• Blake Mycoskie: Mycoskie offered to help grow the business and proposed $200,000 for 25% equity.
• Daymond John: John quickly made a direct offer of $200,000 for 17.5% equity without much discussion.
• Mark Cuban: Although he acknowledged that it was a promising business, Cuban opted out, feeling the other sharks had better offers.
• Daymond John (second offer): John then revised his offer to $150,000 for 20% equity, expressing concern that neither Jason nor Carson would be able to dedicate full-time effort to the business, which would require additional funding to hire someone to manage it.

In response, Carson made a counteroffer of $150,000 for 17.5% equity.

• Blake Mycoskie (second response): Mycoskie considered this counteroffer favorable.

Carson then proposed another counteroffer of $200,000 for 20% equity.

• Blake Mycoskie (final offer): Mycoskie stated that his final offer was $200,000 for 25% equity and would not change it.

Finally, Carson agreed to Mycoskie’s offer of $150k for 17.5% equity.

Touch up Cup Shark Tank Update

Shark Tank is a show that aims to fulfill the dreams of American entrepreneurs by providing funding to business owners with promising ideas.

After appearing on Shark Tank, Jason Grill shared in an interview with the Cincinnati Business Courier that sales of the Touch Up Cup reached $2 million in 2021. The company also established a private label partnership with Frog Tape, under which Touch Up Cup products are manufactured and sold.

Jason and his son Carson have made several television appearances to discuss their experiences and journey on Shark Tank. Carson started this company at the young age of 15, serving as an inspiration for many, which has attracted significant media attention.

During the Shark Tank episode, they achieved sales of $50,000 in just one night. The year prior, they generated $1 million in sales. They project that they will reach $3 million in sales in 2022 and have launched several new products since then.

Following this success, Carson purchased his first car. Jason mentioned that by the time Carson goes to college, he hopes to increase the company’s sales to $5 million.

In January 2023, the company introduced a new product called the Touch Up Tarp, an anti-slip drop cloth. Following their Shark Tank appearance, sales of the Touch Up Cup grew significantly, achieving $2 million in sales within a year. Investor Blake Mycoskie played a crucial role in helping the business expand internationally.

By November 2022, the company had launched multiple products, including the Touch Up Roller, Touch Up Brushes, and Touch Up Roller Saver, among others.

What Is Touch Up Cup’s Net Worth?

This father and son initially valued their company at $1.5 million, a figure that emerged during the Shark Tank negotiations. The Touch Up Cup product is also available on Amazon, where 65% of customers have rated it five stars.

Yes, Touch Up Cup is still in business as of April 2024.