Wise Pocket Socks is a company that designs unique and stylish socks with pockets inside. Founded in 2013 by 13-year-old entrepreneur Sofia Overton, Wise Pocket Socks offers a practical twist on traditional socks.
The idea for pocket socks came to Sofia when she saw her cousin placing her phone in her boot. Inspired, Sofia created prototypes and had them tested by friends. The final prototype was completed in November 2017, with testing continuing until December 2017. In January 2018, Sofia launched a campaign on IndieGoGo, raising $10,006 and shipping all orders by May 2018.
To expand her business, Sofia appeared on Shark Tank Season 11, Episode 11, seeking $30,000 for 15% equity at a $200,000 valuation.
Wise Pocket Socks is a retail apparel and fashion company known for its innovative pocket socks, which are currently patent pending.
These socks feature a pocket that can hold small items such as phones, documents, or air pods. The average price for a pair of socks is $18, and they are available for purchase on the company’s website.
| Company Name | Wise Pocket | |
| Founder | Sofia Overton | |
| Founded | 2013 | |
| Product | The Original Sock with a Pocket | |
| Asked For | $30k for 15% equity | |
| Final Deal | $35k for 25% equity | |
| Shark |  Lori Greiner |  Daymond John |
| Episode (Shark Tank USA) | S11 E11 | |
| Air Date | Jan 12, 2020 | |
| Business Status | Out of Business | |
| Website | Visit Website | |
| Headquarters | Solana Beach, California, US | |
| Lifetime Worth (Sales) | $1M *estimated | |
| Buy and Watch | Buy Now | Amazon Prime |
Another Shark Tank Pitch
How Was The Shark Tank Pitch Of WisePocket?
Sofia secured $30,000 for 15% equity from the Sharks after her appearance on Shark Tank. She presented her business idea, detailing her initial investment of $10,000, which included $5,000 from her savings and $5,000 raised through a business pitch.
The cost to produce each pair of socks is $5.47, while they retail for $15 and wholesale for $11. Daymond John and Lori Greiner teamed up to offer $30,000 for 33.3% equity.
Sofia countered with a request for $30,000 for 25% equity, which the Sharks accepted.
What Happened To Wise Pocket Socks After Shark Tank?
Wise Pocket Socks secured a deal on Shark Tank, but there has been no concrete evidence of the licensing deal following the show. The exact revenue figures are not available.
As of August 2023, the company appears to be out of business. The official website is no longer accessible.
Although sales initially surged for a month after the Shark Tank episode aired, there was no sustained improvement. Currently, it seems that Wise Pocket Socks has ceased operations.
What Is the Net Worth of WisePocket?
WisePocket has an estimated net worth of $1 million. While pocket socks are a long-standing business idea, many established companies already produce and sell similar products. Consequently, it can be challenging for a new brand to achieve significant success in this market.
Annual Revenue by Years
Note: This report is based on our research and data so far. In this, we are only estimating the annual revenue.
| Years | Annual Revenue |
| 2013-22 | $1M *estimated |
Funding Reports to Date!
| Years | Funding Amount | Investor |
| 2019 | $30k | Lori Greiner & Daymond John |
Founded in 2013, WisePocket struggled to maintain its operations and is no longer active. The company’s headquarters was located in Solana Beach, California, United States.
No, WisePocket is Out of business as of August 2023.
