Yardsale is a ski gear company that sells customized ski poles with different colors, designs, and unique styles. These poles have magnetic handles. Cristina Ashbaugh was frustrated with her ski poles constantly falling while she carried them. She thought, “Why not add magnets to keep the poles together?” She teamed up with Kelly McGee to start this company.
After appearing on Shark Tank Season 16, they asked the sharks for $200,000 in exchange for 10% of their company, which they valued at $2 million. They secured a deal with Kendra Scott for $250,000 in exchange for 10% of their company, plus a $5 royalty per unit sold until they pay back $300,000. The company recently launched a new product called “The Day Bag” for $139.
| Company Name | Yardsale Ski | |
| Founder | Kelly Mcgee and Cristina Ashbaugh | |
| Founded | 2023 | |
| Product | lifestyle brand for skiers | |
| Asked For | $200K for 10% equity | |
| Final Deal | $250K for 10% equity + $5 per unit until $300K is repaid. | |
| Sharks | Kendra Scott | |
| Episode (Shark Tank USA) | S16 E3 | |
| Air Date | Nov 1st, 2024 | |
| Business Status | In Business | |
| Website | Visit Website | |
| Headquarters | San Francisco, California, USA | |
| Lifetime Worth (Sales) | $1 Million *estimated | |
| Valuation | $2 Million | |
Lightweight Aluminum Ski Poles
- Aluminum
- Grip and adjustable buckle strap
- Lightweight & Durable
Who Is The Founder Of Yardsale Ski?
Yardsale, a ski gear company, was officially launched in 2023 by Kelly McGee and Cristina Ashbaugh. Kelly, who worked as a product design engineer at Apple, also co-founded Elevate Movement, a medical equipment manufacturing company.
Cristina, with a marketing background, studied marketing at Emerson College and worked in content marketing roles for companies like Reflektive, Samsara, Inc., and Emergence Capital.
How Was The Shark Tank Pitch Of Yardsale Ski?
Kelly McGee and Cristina Ashbaugh entered Shark Tank to pitch their innovative ski gear company, Yardsale. They explained how Cristina got the idea for magnetic ski poles after struggling with traditional poles falling frequently.
Kelly revealed that most of their customers are direct-to-consumer (D2C), with 60% preferring to order customized poles online. Additionally, Yardsale is available in a few retail stores.
They shared financial details, stating that their upper-middle-range ski poles cost $30 to make, have a landed cost of $42, and are sold for $139, yielding a 75% profit margin. In 2023, the company achieved $100,000 in sales, and by 2024, sales had reached $220,000 with expectations of surpassing $300,000 by year-end.
Kelly estimated that sales could reach $2.1 million in 2025. Cristina announced plans to expand into retail with brands like REI, Backcountry, and Decathlon in Europe next winter. They also plan to launch adjustable ski poles for kids.
During negotiations, Lori Greiner opted out due to concerns about the brand name “Yardsale,” while Daymond John and Mark Cuban declined for personal reasons. Kevin O’Leary offered $200K for 15% equity and a $3 royalty per unit until $400K was repaid but refused additional support for scaling sales.
Kendra Scott proposed $200K for 20% equity and a $3 royalty per unit until $200K was repaid. After counteroffers and negotiations, Kelly and Cristina secured a deal with Kendra Scott for $250K in exchange for 10% equity and a $5 royalty per unit sold until $300K was repaid
Breakdown Sharks Offer
Note: Here’s a quick summary of the offers and counteroffers between the Sharks and Kelly Mcgee and Cristina Ashbaugh:
| Sharks | Offers |
| Kevin O’Leary | $200K for 15% + $3/unit until $400K |
| Kendra Scott | $200K for 20% + $3/unit until $200K |
| Mark Cuban | No Offer |
| Daymond John | No Offer |
| Lori Greiner | No Offer |
| Founder’s (Countered) | $250K for 10% + $5/unit until $300K |
| Final Deals | $250K for 10% + $5/unit until $300K |
Yardsale Ski Shark Tank Update
After the Shark Tank episode aired, Yardsale experienced significant growth in sales and successfully reached its estimated annual sales target of $300,000 for 2024. The company introduced a new version of ski poles, called “Version P2 Poles,” which feature adjustable lengths and are priced at an average D2C price of $169.
Additionally, Yardsale products became available in both online and retail stores of REI and Backcountry. In early 2025, the company launched a new product called “The Day Bag” for recreational skiers at a regular price of $139.
What Is Yardsale Net Worth?
The ski gear and equipment market is growing with a good growth percentage based on sales and future growth rates. Yardsale’s net worth could be estimated at approximately $2.07 million in the current year.
