Isak Fragrances is a perfume brand that appeared on Shark Tank. The founder claims to offer long-lasting, homemade, 100% vegan, and authentic perfumes and attars, including gender-fluid options and bespoke services.
This royal perfume brand was established by Shri Chhunnamal Vijayvargiya in 1850. His son, Ramdayal Vijayvargiya, later transformed essential oils, spices, and other ingredients from various parts of India into bottled fragrances.
In the 1930s, they began exporting oils and fragrances internationally, significantly boosting the growth of the family business. The founder states that there is a global demand for their perfumes, which are made entirely from natural ingredients.
The Isak Fragrances brand was officially launched in 2017, with average prices for their perfumes starting at over ₹1,000. The fragrances are crafted to cater to diverse preferences.
| Company Name | Isak Fragrances |
| Founder | Vidushi Vijayvergiya |
| Product | Long-lasting, Homemade, 100% vegan, authentic perfumes and attars, gender-fluid perfume, bespoke service |
| Asked For | ₹50 Lakh for 8% Equity |
| Final Deal | ₹50 Lakh for 50% Equity |
| Shark | Peyush Bansal |
| Episode (Shark Tank India) | Season 1 Episode 25 |
| Business Status | In Business |
| Net Worth/Valuation | ₹1 Crores |
| Website | Visit Website |
Who Is The Founder Of Isak Fragrances?
The founder of Isak Fragrances is 39-year-old Vidushi Vijayvergiya, who transformed her family’s 160-year-old practice into a modern brand in 2017.
Vidushi completed her studies in luxury and lifestyle business management at IIM-A and later pursued aromatherapy studies in Switzerland.
While Isak Fragrances was officially launched in 2017, the perfume business has deep roots in Vidushi’s family history.
The brand was already well-regarded in India and abroad before appearing on Shark Tank India. Through her knowledge and marketing expertise, Vidushi has successfully established Isak Fragrances as a recognized global brand.
