The Pluto Pillow features a hybrid design, constructed with a foam inner core and an outer plush cover. According to customers, it provides customized pillows tailored to individual needs.
The inner core is made of high-performance foam, while the outer plush cover is filled with tiny polyester microfibers. All pillows are crafted from high-grade, hypoallergenic, and temperature-regulating materials.
Pluto Pillows utilize an algorithm that customizes and sells pillows based on the specific needs of each user. For example, if a user feels hot while using the pillow, the company provides a version made with incorporated cooling gel fibers.
These pillows combine a supportive, high-grade CertiPUR-US inner core encased in an outer plush layer. Each pillow is handmade according to the specifications provided by the user, with a focus on personalized features, hybrid design, temperature regulation, and durability.
The company offers 35 variations of combined materials, all priced at $110 with a 110-night risk-free trial.
| Company Name | Pluto |
| Founder | Susana Saeliu and Kevin Li |
| Founded | 2018 |
| Product | Customizable pillow designed for your sleep style |
| Asked For | $400k for 5% equity |
| Final Deal | No Deals |
| Shark | No Shark |
| Episode (Shark Tank USA) | S12 E24 |
| Air Date | May 14, 2021 |
| Business Status | In Business |
| Net Worth | $8 Million *estimated |
| Website | Visit Website |
| Headquarters | City of Industry, California, US |
| Go To Amazon | Buy Now |
Another Shark Tank Pitch
Who Is The Founder Of Pluto?
The co-founders of Pluto are Susana Saeliu and Kevin Li, who started the company in 2018.
Susana comes from an entrepreneurial family and graduated from the University of Southern California Marshall School of Business.
She launched Kora, a bamboo bath tissue company, before founding TRADEX, Inc. in 2011, a reverse logistics company. In 2018, she co-founded Pluto and currently serves as its CEO.
Kevin also hails from an entrepreneurial background and holds a degree in Computational and Data Science from the University of California, Davis. After college, he worked in an electronics distribution company.
How Was The Shark Tank Pitch Of Pluto?
Susana Saeliu and Kevin Li appeared on an episode of Shark Tank to pitch Pluto, asking the Sharks for $400,000 in exchange for 5% equity. They demonstrated their product during the presentation.
When they started the company in 2018, they generated $197,000 in their first year. In 2019, they achieved $473,000 in sales, and as of 2020, they have made $490,000. The selling price of their standard-size pillow is $95.
The pillows are sold for $95, with an additional $18 for shipping, and the production cost ranges from $25 to $30. This results in a 50% margin; however, one of the Sharks noted that their gross margin is not strong.
Lori, Mark, Kevin, and Daniel opted out of the offer, but Robert remained interested. He offered $400,000 for 20% equity, but the entrepreneurs countered with a request for 9%. Robert declined the counteroffer.
Finalize: Pluto did not get the deal in Shark Tank.
Pluto Shark Tank Update
Pluto did not secure a deal on Shark Tank because the entrepreneurs were unable to negotiate effectively with Robert. However, the business received significant promotion through the show’s exposure.
Although Daniel Lubetzky did not invest in Pluto, he became a customer and purchased pillows for his family.
Following the Shark Tank appearance, the company was featured in numerous media publications. In March 2020, Gear Patrol magazine included Pluto in its article titled “10 Best Pillows to Sleep Better Tonight and Every Night.”
The company was already operating with a low margin, which raised concerns about its long-term viability.
As of September 2022, the business was performing well, attracting 100,000 visitors to its official website each month. However, the company has not disclosed detailed information about its sales reports.
Pluto has raised funding from three investors across two seed funding rounds, which include Lombard Street Ventures, K2VC, and 500 Startups.
The Shark Tank episode featuring Pluto aired on May 14, 2021, after which the company saw a significant increase in sales and website traffic.
As of September 2022, the company expects its annual revenue to reach $3 million, but not much detailed information has been released.
What Is Pluto’s Net Worth?
This company’s annual sales currently stand at $3 million and are increasing year by year. The entrepreneur initially sought an $8 million valuation during their Shark Tank appearance, but a deal could not be reached.
As of now, according to the founder, Pluto’s worth is estimated to be $8 million.
Yes, Pluto Pillow is still in business as of April 2024.
