Crispy Cones is a soft-serve ice cream startup that creates a unique dessert experience. Fresh dough is rolled around wooden dowels and grilled rotisserie-style. The top of each cone is then coated with a blend of cinnamon sugar and Oreo powder.
Inside the cone, layers of spreads such as cookie butter and Nutella are added before filling it with gourmet ice cream. Once completed, Crispy Cones are ready to enjoy.
| Company Name | Crispy Cones |
| Founder | Jeremy Carlson and Kaitlyn Carlson |
| Founded | 2018 |
| Product | soft-serve ice cream franchise |
| Asked For | $200k for 10% equity |
| Final Deal | $200k for 20% equity |
| Shark | Barbara Corcoran |
| Episode (Shark Tank USA) | S14 E17 |
| Air Date | Mar 17, 2023 |
| Business Status | In Business |
| Website | Visit Website |
| Headquarters | Rexburg, Idaho, United States |
| Lifetime Worth (Sales) | $850k *estimated |
| Go To Amazon | Buy Now |
| Watch On | Amazon Prime |
Another Shark Tank Pitch
Who Is The Founder Of Crispy Cones?
Jeremy Carlson is the founder and CEO of Crispy Cones Company, while Kaitlyn Carlson serves as the Chief Marketing Officer.
Jeremy Carlson
After studying business and marketing at Utah State University, Jeremy worked as a hotel manager at Hotel Štamberk. Following a few months in the hotel industry, he decided to start his own business.
Kaitlyn Carlson
Kaitlyn is a professional photographer who holds a Bachelor’s degree in Communication and Media Studies from Brigham Young University. To support her studies, she worked part-time as a housekeeper at Cabin Creek Inn for one year. According to her LinkedIn profile, she joined Crispy Cones in May 2019 as Chief Marketing Officer.
How Was The Shark Tank Pitch Of Crispy Cones?
Both Jeremy and Kaitlyn provided detailed insights about their ice cream business after entering Shark Tank, explaining how they make the crispy cones and the entire production process.
All the sharks enjoyed both the taste and appearance of the product. Jeremy started this business in 2018, generating $20,000 in revenue during the last four months of that year. In 2019, after ordering a trailer from China, their gross revenue increased to $70,000 over five months.
During the COVID-19 pandemic in 2020, their gross revenue reached $80,000. By 2021, they saw significant growth, achieving $207,000 in gross revenue and projecting sales of $500,000 for 2022. The cost of making each product ranges from $0.50 to $0.89, while it sells for $7.59.
Kaitlyn, an employee of Jeremy’s business, was hired in 2019 after being discovered on Instagram. Their first store, located in Logan, Utah, was 1,400 square feet and cost $90,000 to open. They subsequently opened a second store in Rexburg, Idaho, which is 1,600 square feet and cost $150,000.
On August 27, 2021, they reported gross revenue of $298,000 from the first store, although they did not turn a profit from that amount.
Mark Cuban dropped out of the deal, citing Jeremy’s lack of experience in the franchise business. Barbara Corcoran expressed interest in the venture, leveraging her extensive knowledge of franchising.
She offered $200,000 for 20% equity but indicated she would retain 50% control to ensure transparency from the founder.
Jeremy countered with $200,000 for 15% equity, but Barbara declined. He then adjusted his counteroffer to $200,000 for 17% equity, which led to him accepting Barbara’s original offer.
Finalize: Barbara Corcoran invests $200k in Crispy Cones for 20% equity.
Crispy Cones Shark Tank Update
After Jeremy and Kaitlyn entered Shark Tank, they presented their soft-serve ice cream franchise business to the sharks. Various aspects of the business were discussed during the show, including lifetime sales and annual revenue.
We’ll continue to follow Jeremy Carlson and Kaitlyn Carlson for further updates on their company.
What Is The Net Worth of Crispy Cones?
Crispy Cones is currently estimated to be worth $1 million. The company has been operating for a significant period. One of its biggest competitors is Good Food Coffee & Bakery.
