Meat the Mushrooms is a vegan food business that specializes in producing vegan bacon. This innovative product is made from just five simple ingredients: mushrooms, olive oil, smoke flavor, salt, and black pepper.
Their vegan bacon is free from nitrates, soy, gluten, cholesterol, and saturated fats, making it a healthier alternative to traditional bacon.
Each pack contains 8 to 10 slices, with each slice containing only 25 calories. The pricing options include $48 for four packs and $88 for eight packs, offering customers flexibility in purchasing. This product is designed to cater to those seeking a delicious and nutritious plant-based option.
| Company Name | Meat the Mushroom | |
| Founder | Marvin and Aleah Montague | |
| Founded | 2021 | |
| Product | Vegan Bacon | |
| Asked For | $150k for 7.5% equity | |
| Final Deal | $150k for 33.3% equity | |
| Shark |  Kevin O’Leary |  Lori Greiner |
| Episode (Shark Tank USA) | S15 E12 | |
| Air Date | Jan 26, 2023 | |
| Business Status | In Business | |
| Website | Visit Website | |
| Headquarters | Baltimore, Maryland, USA | |
| Lifetime Worth (Sales) | $360k *estimated | |
| Buy and Watch | Buy Now | Amazon Prime |
Another Shark Tank Pitch
Who Is The Founder Of Meat the Mushroom?
The co-founders of Meat the Mushrooms are Marvin and Aleah Montague. They started the business in 2021, with Marvin focusing on the plant-based food venture.
How Was The Shark Tank Pitch Of Meat the Mushroom?
After entering Shark Tank, Marvin and Aleah Montague requested $150,000 for 7.5% equity in their plant-based bacon business, Meat the Mushrooms. The Sharks enjoyed the taste of the product, which is made from king oyster mushrooms.
The cost structure is as follows: the cost of one single pack is $2.09, wholesale is $4.40, and retail is $8.99, which is considered expensive for retail customers. Their sales figures indicate $38,000 from May 2021 to December 2021, $86,000 in 2022, and $238,000 so far in 2023.
Their total lifetime sales have surpassed $360,000, with 93% of sales coming from direct customers.
Kevin O’Leary found the valuation excessive and initially offered $150,000 for 33.3% equity. Mark Cuban declined to invest due to a prior commitment with Mrs. Goldfarb’s Unreal Deli. Daymond John and Daniel Lubetzky also opted out.
Lori Greiner made a similar offer of $150,000 for 33.3% equity, and she later teamed up with Kevin O’Leary for a joint offer. Aleah countered with $200,000 for 33.3% equity, but Kevin declined. Eventually, Marvin and Aleah agreed to Kevin and Lori’s offer of $150,000 for 33.3% equity.
Sharks Offers list!
| Sharks | Offers |
|---|---|
 Daniel Lubetzky | No Offer |
| Kevin O’Leary | $150k for 33.3% equity (#1) $150k for 34% equity (#2) $150k for 33.3% equity (#3) with Lori |
 Mark Cuban | No Offer |
 Daymond John | No Offer |
| Lori Greiner | $150k for 33.3% equity (#1) $150k for 33.3% equity (#2) with Kevin |
| Founder’s (Countered) | $200k for 33.3% equity (#1) (Lori & Kevin) |
| Final Deals | $150k for 33.3% equity |
Meat the Mushroom Shark Tank Update
Meat the Mushrooms successfully secured a deal on Shark Tank, with Kevin O’Leary and Lori Greiner investing $150,000 in exchange for 33.3% equity in the business.
On January 29, 2024, their vegan bacon product sold out, and Aleah Montague gave an interview on ABC’s WMAR2 News. Additionally, in January 2024, Meat the Mushrooms was nominated for VegNews’ 2024 Veggie Awards.
After presenting their business to the Sharks, the husband-and-wife team gained significant exposure, leading to increased nationwide awareness. This visibility is expected to potentially double their business growth.
What Is Meat the Mushroom’s Net Worth?
Meat the Mushroom’s net worth is estimated at $0.5 million. The vegan bacon market size was valued at approximately $1,271.3 million in 2022 and is projected to grow to around $2,083.5 million by 2023.
Annual Revenue by Years
Note: This report is based on our research and data so far. In this, we are only estimating the annual revenue.
| Years | Annual Revenue |
| 2023 | $238k *estimated |
| 2022 | $86k *estimated |
| 2021 | $38k *estimated |
Funding Reports to Date!
| Years | Funding Amount | Investor |
| 2023 | $150k | Kevin O’Leary Lori Greiner |
The business is located in Baltimore, Maryland, and currently employs two people.
Yes, Meat the Mushroom is still in business as of January 2024.
