Mella Pet Care is a pet services company specializing in heat monitoring devices such as pet thermometers. Founded in 2019 by Anya Babbitt and Ben Saidman, the company aims to elevate the pet care industry through advanced technology.
The founding team has a background in developing medical devices. In 2015, they created a pulse oximeter and an infrared thermometer for babies.
Their experience with thermometers for pets proved invaluable when they rescued a dog named Mella, who was suffering from kennel cough. The thermometer helped diagnose her condition, and she has since made a full recovery.
On Shark Tank Season 15, Episode 16, Mella Pet Care sought $250,000 for 2.5% equity at a $10 million valuation.
The company has developed a pet thermometer that tracks and measures pets’ health, with results viewable in the Mella app. The Pro version includes an axillary probe, wireless charger, and onboarding tools.
In addition to the thermometer, Mella Pet Care offers products like the Biggie Home Scale, axillary, and rectal sensors. They also provide subscription options at $15 per month or $90 per year.
Company Name | Mella Pet Care | |
Founder | Daniella Morgan-Pascualvaca, Anya Babbitt and Ben Saidman | |
Founded | 2019 | |
Product | Health Monitoring Devices for Vets & Parents | |
Asked For | $250k for 2.5% equity | |
Final Deal | $250k for 6% equity | |
Shark | Mark Cuban | |
Episode (Shark Tank USA) | S15 E16 | |
Air Date | March 1, 2024 | |
Business Status | In Business | |
Website | Visit Website | |
Headquarters | Chicago, Illinois, USA | |
Lifetime Worth (Sales) | $160k *estimated | |
Buy and Watch | Buy Now | Amazon Prime |
Another Shark Tank Pitch
Who Is The Founder Of Mella?
The founders of Mella Pet Care are Anya Babbitt and Ben Saidman. Ben Saidman, in addition to being a marketing specialist, has extensive business knowledge. He has also worked at the corporate company Splitting Fares.
How Was The Shark Tank Pitch Of Mella Pet Care?
Daniella, Anya, and Ben appeared on Shark Tank seeking $250,000 for 2.5% equity in Mella Pet Care. They presented their health monitoring device designed for dogs, which has sold 2,500 units and generated $160,000 in revenue since its launch in early 2022.
The Mella Pro device has a manufacturing cost of $40 and retails for $159, with a customer acquisition cost of $4.
Kevin O’Leary expressed concern about the low sales figures, while Lori Greiner felt the business was too early-stage and chose not to invest. Both Kevin O’Leary and Daymond John declined to invest as well.
Mark Cuban offered $250,000 for 6% equity, valuing the company at $4.2 million. Daniel Lubetzky criticized the valuation and opted out.
Anya countered with a request for $350,000 for 6% equity, but Mark Cuban did not accept the counteroffer. Ultimately, Anya, Ben, and Daniella accepted Mark Cuban’s original offer.
Sharks Offers list!
Sharks | Offers |
---|---|
Daniel Lubetzky | No Offer |
Kevin O’Leary | No Offer |
Mark Cuban | $250k for 6% equity |
Daymond John | No Offer |
Lori Greiner | No Offer |
Founder’s (Countered) | $350k for 6% equity (Mark) |
Final Deals | $250k for 6% equity |
Mella Pet Care Shark Tank Update
Mella Pet Care secured a deal on Shark Tank with Mark Cuban, who invested $350,000 for a 6% equity stake in the company.
Although Anya had initially asked Mark Cuban for $350,000 in exchange for 6% equity, Mark refused that offer but agreed to invest and assist in improving the software.
During their appearance, Daniella, Anya, and Ben presented their health monitoring devices for pets to the Sharks, shared their sales report to date, and received valuable feedback.
What Is Mella Pet Care’s Net Worth?
Mella Pet Care’s net worth is estimated at $200,000. The pet healthcare market in the United States is estimated to be $2 billion. With advancements in technology, many new startups are emerging in this field.
Annual Revenue by Years
Note: This report is based on our research and data so far. In this, we are only estimating the annual revenue.
Years | Annual Revenue |
2024 | $160k *estimated |
Funding Reports to Date!
Years | Funding Amount | Investor |
2023 | $250k | Mark Cuban |
The company is headquartered in Chicago, Illinois, and currently employs between 11 and 50 people.
Yes, Mella Pet Care is still in business as of March 2024.
frequently asked questions
Who is the Founder of Mella Pet Care?
Mella Pet Care was founded by Daniella Morgan-Pascualvaca, Anya Babbitt and Ben Saidman.
Did Mella Pet Care get a deal on Shark Tank?
Yes, Mella Pet Care got a deal on Shark Tank.