Behave Bras is a Boston-based startup in the apparel and fashion industry, specializing in comfortable and supportive bras for DD+ sizes. As a finalist in the MassChallenge in 2018, the company launched its e-commerce platform in 2020 to cater specifically to this market.
Behave Bras addresses common issues faced by women, such as the quad-boob effect, painful shoulder divots, and constant discomfort.
The bras are wire-free and designed for optimal support, utilizing Stayz innovative stretch fabric. This unique technology offers the comfort of wearing a bra without the typical constraints.
Fabric Content:
LACE: 58% Nylon, 32% Polyester, 10% Spandex
MESH: 90%Nylon, 10% Spandex
SLEEP STAYZ: 77% Polyamide, 23% Elastane
| Company Name | Behave Bras |
| Founder | Athena Kasvikis |
| Founded | 2019 |
| Product | wire-free lingerie made for bigger busts |
| Asked For | $150k for 10% Equity |
| Final Deal | Kevin O’Leary |
| Shark | $150k for 20% Equity |
| Episode (Shark Tank USA) | S13 E15 |
| Air Date | Mar 11, 2022 |
| Business Status | In Business |
| Website | Visit Website |
| Headquarters | Boston, Massachusetts, United States |
| Lifetime Worth (Sales) | $1M *estimated |
| Go To Amazon | Buy Now |
| Watch On | Amazon Prime |
Another Shark Tank Pitch
Who Is The Founder Of Behave Bras?
The Founder and CEO of Behave is Athena Kasvikis, a marketing expert with experience as the VP of Marketing at Kill Cliff Inc. She previously worked at Procter & Gamble for four years after earning her MBA from the University of Rochester-Simon Business School.
Athena launched the Behave brand after years of facing her own struggles. Throughout high school, she dealt with persistent neck and shoulder pain, which left her frustrated. This experience inspired her to create a startup focused on supportive bras for women with larger busts.
Growing up in a large Greek-Italian family, Athena often had to modify 2-3 bras to fit her body comfortably. In the U.S., over 50 million women face challenges related to bra sizing, with 80% wearing the wrong size due to limited options.
Behave’s Wireless Lounge Bra features padded straps, moveable Stayz, and support without wires, providing the perfect solution for DD-I cup women seeking a bra they can truly love.
Did Behave Bras Get a Deal on Shark Tank?
Athena pitched her product to the Sharks, sharing her personal story and highlighting the uniqueness of her business. She sought an investment of $150,000 in exchange for 10% equity in the company. Kevin ultimately finalized a deal for $150,000 in exchange for 20% equity.
With a pre-money valuation of $850,000 and a post-money valuation of $1 million, the company is positioned for growth. Behave products are available exclusively on their official website, allowing them to sell directly to consumers and eliminate additional costs. Prices for the bras start at $75, while panties are priced at $20.
Behave Bras Shark Tank Update
As of March 2023, the estimated annual revenue of Behave Bras is around $1 million. Kevin invested $150,000 in exchange for 20% equity in the company. Following the airing of the episode, the company experienced a significant increase in sales.
We’re following Athena Kasvikis and her company for further updates.
What Is The Net Worth of Behave Bras?
Behave Bras has an estimated net worth of $1 million. Officially launched in 2019, the brand addresses significant discomfort faced by women with larger bust sizes. Behave has been featured in several media publications, including Today, Hello Giggles, Democrat & Chronicle, and Lingerie Briefs, among others.
