Black Paper Party is a home and party decoration business specializing in premium wrapping paper, gift bags, ornaments, greeting cards, and decor products. They offer a diverse range of items tailored for every holiday season, including Christmas, Valentine’s Day, and Republic Day.
The company targets Black families, who typically spend 15% more during the holidays. Their premium wrapping paper is priced between $5 and $40, while a 3-pack of gift bags costs $15.
| Company Name | Black Paper Party | |
| Founder | Madia Willis, J’aaron Merchant, and Jasmine Hudson | |
| Founded | Sep 2020 | |
| Product | home and party decoration | |
| Asked For | $250k for 5% equity | |
| Final Deal | $250k for 10% equity | |
| Shark |  Barbara Corcoran | |
| Episode (Shark Tank USA) | S15 E8 | |
| Air Date | Dec 8, 2023 | |
| Business Status | In Business | |
| Website | Visit Website | |
| Headquarters | Bentonville, Arkansas, USA | |
| Lifetime Worth (Sales) | $2.2M *estimated | |
| Buy and Watch | Buy Now | Amazon Prime |
Another Shark Tank Pitch
Who Is The Founder Of Black Paper Party?
The co-founders of Black Paper Party are three Black women: Madia Willis, J’aaron Merchant, and Jasmine Hudson. According to their LinkedIn profiles, they launched this business in September 2020.
With backgrounds in retail and illustration, they bring extensive knowledge and expertise to the company. Madia Willis serves as the co-founder and CEO, having accumulated years of experience in textile design and product development.
How Was The Shark Tank Pitch Of Black Paper Party?
Madia Willis, Jasmine Hudson, and J’aaron Merchant appeared on Shark Tank, seeking $250,000 for 5% equity in their business, Black Paper Party.
During their pitch, they highlighted their impressive growth since their inception in 2020, showcasing a range of 200 SKUs available in major retail stores such as Macy’s, Target, Walmart, Family Dollar, and Dollar General.
Their sales trajectory has been remarkable, with figures of $44,000 in 2020, $274,000 in 2021, $844,000 in 2022, and a projected $1.1 million for 2023.
In 2022, they achieved a gross margin of 53%, resulting in a net income of $158,000. For 2023, they anticipate making $150,000 on projected sales of $1.1 million, with a gross margin of 65%.
During the pitch, Kevin O’Leary expressed concerns about the seasonal nature of their business and opted out. Barbara Corcoran initially offered $250,000 for 15% equity but later teamed up with Mark Cuban to extend a joint offer of $250,000 for 20% equity.
Lori Greiner also opted out, citing her aversion to seasonal businesses. In response to the offers, Madia countered with a proposal of $450,000 for 18% equity and ultimately offered Barbara a deal for $250,000 in exchange for 10% equity, which Barbara accepted.
| Sharks | Offers |
|---|---|
| Barbara Corcoran | $250k for 15% equity (#1) $250k for 20% equity (#2) (With Mark) |
 Kevin O’Leary | No Offers |
 Mark Cuban | $250k for 20% equity (#2) (With Barbara) |
 Daymond John | No Offers |
 Lori Greiner | No Offers |
| Founder’s (Countered) | $450k for 18% equity (#1) (Barbara & Mark) $250k for 10% equity (#2) (Barbara) |
| Final Deals | $250k for 10% equity |
Black Paper Party Shark Tank Update
Black Paper Party secured a deal on Shark Tank, partnering with Barbara Corcoran, who has a successful track record of investing in seasonal businesses that now generate millions in annual sales.
Since appearing on the show, the brand has gained significant media attention, being featured in prominent outlets such as CNN, NBC News, and Black Enterprise.
Following the deal, there have been noticeable changes on the company’s official website and social media platforms, indicating an uptick in activity and marketing efforts.
As the holiday season approaches, the business anticipates a substantial boost in sales, and we are closely monitoring updates from the co-founders and the brand for further developments.
What Is Black Paper Party’s Net Worth?
Black Paper Party’s net worth is estimated at $3.5 million. The global market size for Christmas lights and decorations alone is estimated to be $7.8 billion, while the overall industry, which includes other holiday seasons, is expected to reach $28 billion in 2023. As the market expands, competition in the industry intensifies.
Annual Revenue by Years
Note: This report is based on our research and data so far. In this, we are only estimating the annual revenue.
| Years | Annual Revenue |
| 2023 | $1.1M *estimated |
| 2022 | $844k *estimated |
| 2021 | $274k *estimated |
| 2020 | $44k *estimated |
Funding Reports to Date!
| Years | Funding Amount | Investor |
| 2023 | $250K | Barbara Corcoran |
Based in Bentonville, Arkansas, Black Paper Party operates with a small team of 1-10 employees.
Yes, Black Paper Party is still in business as of December 2023.
