Blueland is a direct-to-consumer e-commerce brand specializing in cleaning and personal care products. Their product range includes hand soap, dish soap, laundry detergent, toilet cleaners, cleaning sprays, and personal care items.
Blueland has innovatively transformed traditional liquid cleaning products into tablet form, allowing customers to mix the tablets with water for use. This approach not only reduces plastic waste but also simplifies storage and transportation.
The bottles used for their products are made from 100% BPA-free plastic and are reusable, enabling customers to refill them by purchasing additional tablets. One of their popular offerings, the Clean Suite Kit, costs $89 and includes multiple tablets along with 16 oz of dish soap. Blueland’s products are available for purchase on Amazon and through their own website.
| Company Name | Blueland | |
| Founder | Syed Naqvi and Sarah Paiji | |
| Founded | 2018 | |
| Product | revolutionizing conventional cleaning and personal care products | |
| Asked For | $270k For 2% equity | |
| Final Deal | $270k for 3% equity + $0.50 royalties on every kit sold until he get his money back | |
| Shark |  Kevin O’Leary | |
| Episode (Shark Tank USA) | S11 E1 | |
| Air Date | Sep 29, 2019 | |
| Business Status | In Business | |
| Website | Visit Website | |
| Headquarters | New York, New York, US | |
| Lifetime Worth (Sales) | $175M *estimated | |
| Buy and Watch | Buy Now | Amazon Prime |
Another Shark Tank Pitch
Who Is The Founder Of Blueland?
Syed Naqvi and Sarah Paiji are the co-founders of Blueland, a cleaning and personal care company they established in 2018. They each bring unique expertise to the brand. John A. Mascari also serves as the Co-Founder and COO.
Syed Naqvi
Syed Naqvi is the Chief Innovation Officer and a funding member of the company. He studied chemistry at the University of Pittsburgh and has extensive experience as an R&D scientist, having worked with various companies, including Johnson & Johnson and Sun Products Corporation.
Sarah Paiji
Sarah Paiji is the co-founder and CEO of Blueland. After earning her MBA from Harvard Business School, she founded several companies, showcasing her entrepreneurial spirit and leadership in the business sector.
How Was The Shark Tank Pitch Of Blueland?
Syed Naqvi and Sarah Paiji, the co-founders of Blueland, entered Shark Tank seeking $270,000 for 2% equity in their innovative cleaning product company. They created Blueland to address the environmental issue of single-use plastic packaging in traditional cleaning products, which are primarily composed of water.
Blueland offers a range of cleaning tablets that customers can mix with water to create effective cleaning solutions.
Their starter pack, priced at $12, includes one reusable bottle and a tablet, while the Essential Kits, which feature a hand soap and three cleaning sprays, retail for $39. Refill tablets cost just $2 each.
Syed Naqvi, who holds a degree in chemistry, has experience working as an R&D scientist at various companies, while Sarah Paiji, a Harvard Business School alumna, previously founded a mobile shopping app that became the largest shopping search engine at that time.
Since launching, Blueland achieved impressive sales of $200,000 in its first month and has raised a total of $3 million at a valuation of $13.5 million from venture capital and other investors.
During their appearance on Shark Tank, they faced several offers and challenges. Peter Jones questioned how Blueland differentiates itself from existing plastic bottle cleaners. Daniel Lubetzky proposed an investment of $1 million for 25% equity, while Lori Greiner expressed interest but sought to adjust the terms.
Kevin O’Leary offered $270,000 for 5% equity plus $1 per advisory share. Robert Herjavec found the product interesting but withdrew due to concerns about changing consumer behavior.
After negotiations, Daniel Lubetzky and Lori Greiner revised their offer to $270,000 for 8% equity. Ultimately, Syed and Sarah accepted a deal with Kevin O’Leary for $270,000 in exchange for 3% equity and $0.50 per kit until his investment was recouped.
Finalize: Kevin O’Leary invests $270k in exchange for 3% equity in “Frescos Naturales” + $0.50 per kit until $270k is recouped.
What Happened To Blueland After Shark Tank?
Blueland, the innovative cleaning and personal care company co-founded by Syed Naqvi and Sarah Paiji, successfully secured a deal on Shark Tank when Kevin O’Leary invested in exchange for 3% equity.
Mark Cuban remarked that the founders seemed to be seeking a commercial rather than an investment deal. Following the episode’s airing, Blueland experienced a significant surge in sales and launched several new products in 2020, including items in the personal care category such as the Clean Skin Duo, facial wash, and body wash.
In February 2022, Blueland raised $20 million from multiple investors to facilitate its expansion, bringing the total funding to $35 million, which included contributions from several celebrity investors.
The company projected a revenue of $10 million by the end of 2022 and achieved remarkable growth, with sales skyrocketing by 400% in the two years following their Shark Tank appearance.
The Shark Tank episode featuring Blueland aired on September 29, 2019. Prior to their appearance, the company generated $200,000 in sales over two months, but within four years of securing the deal, they reported total sales of $170 million.
Their products are now available at major retailers, including Costco, Target, Erewhon, and Whole Foods. As of January 2023, there is no confirmation that Kevin O’Leary has finalized the deal, although he has appeared in a promotional video for Blueland on their YouTube channel, endorsing their products.
The company continues to expand into the personal care market, and we are monitoring Syed Naqvi and Sarah Paiji for further updates on their journey.
What Is Blueland Net Worth?
Blueland is estimated to be worth $75 million. They sought investment on Shark Tank at a $13.4 million valuation but ultimately received funding at a $9 million valuation.
Yes, Blueland is still in business as of December 2023.
