Range Beauty Appeared in Shark Tank Season 13 Episode 14, is a makeup brand that is dedicated to making spots like acne & eczema invisible.
This range of beauty products is different for different parts of the face, which together make the face glow. The founder of Range Beauty who is a female has demanded $150,000 in exchange for 6% equity of her company in Shark Tank.
The makeup industry is a very big brand, many brands already exist in this industry, and their valuation is in billions.
But all the makeup category startups work on their own unique niche, which makes them different from the rest of the makeup brands.
A survey was conducted in 2019, according to which the global valuation of the makeup industry is $380.2 billion, which can become $463.5 billion in the coming 2027.
Along with having a lot of money in this industry, there is also the highest risk, due to this, all the startups were spread at the time of inception.
What Is Range Beauty?
Range Beauty is a cosmetic beauty product brand based in Atlanta, Georgia, United States. The brand was launched in 2017 to provide the forgotten shades of clean beauty with high-performance, affordable prices. It makes the scars associated with acne etc. in the face invisible.
This beauty product is meant for an 18-year-old girl and comes at an affordable price. This product is made differently for different parts of the face, if you want to see your face in one color, then you have to take its combo pack.
It is a private cosmetic company with its headquarters in the Greater Atlanta Area, East Coast, Southern.
These beauty products are suitable for every skin stone. The founder has said that she does not use any kind of harmful toxic ingredients in her product regarding her brand. More than white skin, this product works very well on black skin.
| Company Name | Range Beauty | |
| Founder | Alicia Scott and Myisha Fantroy | |
| Founded | May 2017 | |
| Product | Affordable, High-performance, Clean Beauty for the Forgotten Shades. | |
| Asked For | $150k For 6% Equity | |
| Final Deal | $150k For 20% Equity | |
| Shark |  Lori Greiner |  Emma Grede |
| Episode (Shark Tank USA) | S13 E14 | |
| Air Date | Feb 25, 2022 | |
| Business Status | In Business | |
| Website | Visit Website | |
| Headquarters | Atlanta, Georgia, US | |
| Lifetime Worth (Sales) | $5M *estimated | |
| Buy and Watch | Buy Now | Amazon Prime |
Another Shark Tank Pitch
Who Is The Founder Of Range Beauty?
Alicia Scott is the CEO/Founder of Range Beauty, a cosmetic private company. She started this startup by looking at the shades in the face.
To make the shades invisible in the face, She gathered information about cosmetic products but She found only a few products that would solve this problem. Seeing this problem, she started this brand without using toxic ingredients.
Founder Alicia Scott comes from the fashion industry. After completing her Bachelor of Science at Virginia Tech, she worked as a Marketing intern at Sachika.
She has also worked as Head of Diversity & Inclusive/Haris Analyst for 6 years in the Eliassen Group.
Range Beauty Before Shark Tank
The founder started this business with $300 at the time of starting the range beauty brand. After understanding the problem, she took all the information from the Internet about the cosmetic product to solve this problem.
After getting this information, she first made products for sensitive skin in the best women-owned manufacturing company.
After that comes the turn of marketing, and they hired some popular influencers on Instagram and Twitter to promote this product. her family members and friends also helped him to take this product to the people.
She won $50,000 in grant money by participating in entering pitch competitions and also received a $200,000 investment. In her three years, she made a revenue of $300 to $300,000.
Where Can You Buy Range Beauty?
If you want to make your shades invisible through this product then you will get this product only on their official website.
The price of their product ranges from $14 – $21, it provides different types of results. You will find all their beauty products in this range. It sells cosmetic products surface coffee mugs, bags, hoodies, etc.
Did Range Beauty Get a Deal on Shark Tank?
Founder Alicia Scott who comes from a fashion background has sought investment in Shark Tank to popularize her brand and give affordable clean beauty to the forgotten shades of the people.
The founder had asked Shark for an investment of $150,000 in exchange for 6% equity in her company, so Shark thought a lot about this business idea.
Finally, sharks Lori Greiner and Emma Grede showed interest in this startup and invested $150,000 in exchange for 20% equity in the company.
What Happened To Range Beauty After Shark Tank?
The founder has shown amazing results in the sales of her brand range Beauty. After Shark Tank, she got an opportunity to do marketing for free through the national television channel, through which she greatly improved the sales of her product.
What’s new On Range Beauty
They have partnered with ROSE Ingleton, HOORAE Media, and Marjani on March 2022. As of January 2023, Emma and Lori have closed the deal.
Sephora has announced the 2023 Accelerate Brand Incubator Program in which several skincare brands are participating, including a range of beauty.
Range Beauty Shark Tank Update
This episode of Shark Tank aired on February 25, 2022, and the company earned thousands of dollars in revenue within its week. Right now we do not have the exact revenue information of this company.
We’re following Alicia Scott and Myisha Fantroy along with their company for further updates.
What Is The Range Beauty Net Worth?
Range Beauty is estimated to be worth $1 million. The company did an estimated $300,000 in sales in 2020. There is a lot of competition in the cosmetic industry and there are many brands that through marketing have become the most preferred brands of consumers.
Founder Alicia Scott shared about her experience in Shark Tank through her social media. The founder said that she got a lot of information related to her brand, how the brand is promoted more, and how the user is satisfied. The founder taught a lot of things and she implemented them in her startup.
Is Range Beauty Still In Business?
Currently, this range of beauty cosmetic startups is running very well, they have not faced any kind of problem so far.
After Shark Tank, they got a lot of sales which helped in scaling their brand. Their marketing team is currently engaged in brand promotion so that people can recognize the brand and become a good customer base.
There are a lot of competitors which have already been made by them, so they are beating their competitors very well.
Yes, Range Beauty is still in business as of August 2023.
frequently asked questions
Did Range Beauty get a deal on Shark Tank?
Yes’ Range Beauty got a deal by Emma and Lori in Shark Tank.
Who owns Range Beauty?
Alicia Scott is the founder and CEO of Range Beauty.
Is Range Beauty black owned?
Yes’ Range Beauty Cosmetic Brand Is Owned By Black Women.
