Eat Your Flowers is an edible flower business that creates cookies, cakes, and other treats featuring intricate flower designs. Their products showcase a variety of artistic edible flowers, all of which are gluten-free and beautifully decorated.
The Flower Pressed Shortbread Cookies are handmade in a Los Angeles bakery, using edible flowers sourced from local California farms.
The ingredients include organic flour, organic sugar, organic eggs, organic chocolate, and organic edible flowers. The cost of these cookies ranges from $50 to $70.
| Company Name | Eat Your Flowers |
| Founder | Loria Stern |
| Founded | 2016 |
| Product | edible flowers business |
| Asked For | $250k for 12% equity |
| Final Deal | $250k for 15% equity |
| Shark | Barbara Corcoran |
| Episode (Shark Tank USA) | S14 E15 |
| Air Date | March 3, 2023 |
| Business Status | In Business |
| Website | Visit Website |
| Headquarters | Los Angeles, California, United States |
| Lifetime Worth (Sales) | $2.2M *estimated |
| Go To Amazon | Buy Now |
| Watch On | Amazon Prime |
Another Shark Tank Pitch
Who Is The Founder Of Eat Your Flowers?
Loria Stern is the Founder and CEO of Eat Your Flowers, a business she launched in 2016. As a professional pastry chef, Loria has worked at various bakeries and hotels since 2010, after completing her training at culinary school.
Initially, Loria began sharing photos of her creative pressed-flower shortbread cookies on Instagram, which garnered attention and was even featured in Vogue. This exposure led to numerous requests for her products.
Recognizing the demand, Loria created an online website to showcase her offerings, resulting in 20 orders without any marketing efforts. In 2019, she launched an online class where she shares tips and tricks for cooks and bakers on social media.
In 2023, she published her first book, Eat Your Flowers: A Cookbook, with a hardcover price of $34.99.
How Was The Shark Tank Pitch Of Eat Your Flowers?
After entering Shark Tank, Loria Stern explained her edible flower business and sought $250,000 for 12% equity. The sharks sampled her cookies and enjoyed them. Loria also shared how she started this business while working with tennis players.
The lifetime sales for Eat Your Flowers total $2.2 million, with sales of $430,000 in 2020 and $750,000 in 2021. Loria expects to reach $1 million in sales in 2022.
All sales have come from direct-to-consumer (D2C) channels, and Loria indicated that the business is profitable. The total cost to produce a box of cookies, including labor, is $7.50, while they are sold for $50, resulting in a significant profit margin.
Kevin O’Leary offered $250,000 for 25% equity. Lori Greiner stated that the business was not the right fit for her and opted out, while Robert Herjavec and Mark Cuban also decided not to invest. Barbara Corcoran then offered $250,000 for 15% equity, which Loria immediately accepted.
Finalized: Barbara Corcoran invested $250k in Eat Your Flowers for 15% equity.
Eat Your Flowers Shark Tank Update
Eat Your Flowers received funding from Barbara Corcoran on Shark Tank. Following the episode’s airing, the brand’s Flower Pressed Cookies sold out within just 24 hours.
On March 8, 2023, the brand launched new Vegan & Gluten-Free Vanilla Flower Pressed Cookies.
There was significant discussion on Reddit about this product, with many users noting that the brand’s gluten-free and vegan cookies are quite expensive.
After appearing on Shark Tank, Loria sought funding from the sharks to expand her business across the United States. There were extensive discussions between Loria and the sharks regarding sales and performance.
We will continue to follow Loria Stern and her company for further updates.
What Is Eat Your Flowers Net Worth?
Eat Your Flowers has an estimated net worth of $1.8 million. According to PRNewswire, the packaged edible flower market was valued at $107.72 million in 2022.
Yes, Eat Your Flowers is still in business as of April 2024.
