FryAway is a plant-based, non-toxic powder that transforms cooking oil from liquid to solid. Once converted, the cooking oil takes on a jelly-like appearance and texture.
This versatile powder comes in three varieties: Pan Fry, Deep Fry, and Super Fry. For optimal use, add 2 cups of the powder to 0.5 liters of oil for pan frying, and up to 8 cups for 2 liters of oil for deep frying. For more information, please visit the FAQ page.
To use, simply add the powder to the hot cooking oil and let it cool. After a short time, the oil will solidify. Once solidified, it can be disposed of in the trash or composted.
FryAway is available for purchase on Amazon, the company’s website, and over 1,180 independent stores. The prices for the product are $9.99, $12.99, and $15.99.
| Company Name | FryAway | |
| Founder | Laura Lady | |
| Founded | 2020 | |
| Product | A power that converts oil into solid | |
| Asked For | $250K for 10% equity | |
| Final Deal | $250K for 22% equity | |
| Shark |  Lori Greiner |  Mark Cuban |
| Episode (Shark Tank USA) | S14 E13 | |
| Air Date | Jan 27, 2023 | |
| Business Status | In Business | |
| Website | Visit Website | |
| Headquarters | Concord, New Hampshire, US | |
| Lifetime Worth (Sales) | $1M *estimated | |
| Buy and Watch | Buy Now | Amazon Prime |
Another Shark Tank Pitch
Who Is The Founder Of FryAway?
Laura Lady is the Founder and CEO of FryAway. After earning her MBA from the International University of Japan, she gained extensive experience in marketing, working with various companies for 15 years.
Laura has held positions as a marketing manager at well-known organizations, including Mattel and the Lego Group.
How Was The Shark Tank Pitch Of FryAway?
Laura Lady enters Shark Tank, seeking $250,000 for 10% equity in her company, FryAway. She explains that cooking oil often clogs drains, and to address this issue, she developed a plant-based, non-toxic powder that solidifies oil for easy disposal. Once solidified, the cooking oil decomposes within 30 days.
Having completed one year of business, Laura has generated up to $700,000 in revenue and achieved positive cash flow within just two months of launching her product. Initially, she manufactured FryAway in her garage, investing $2,000 in equipment to begin production.
With 18 years of experience as a toy marketer at companies like Mattel and the Lego Group, Laura brings a wealth of knowledge to her venture. A second-generation American, both of her parents are from Honduras, and she is fluent in four languages: Spanish, French, Italian, and English.
After starting her business with $15,000, Laura created a Shopify website for sales, listed her product on Amazon, and launched a media campaign. She currently has 15,000 monthly subscribers on Amazon, growing at a rate of 10-11% each month.
FryAway offers four SKUs, with prices ranging from $9.99 to $15.99 and a landed cost of $0.99. This year, Laura’s gross margin is 34%, and the net margin is 9%, with 43% of sales being reinvested in Amazon marketing, totaling an estimated $300,000.
Laura announces that she will be launching her product in 1,100 Kroger stores this week and needs financing for point-of-sale (POS) systems. Kevin O’Leary opts out, stating he doesn’t “fry” anything. Daymond John also declines, saying the business isn’t for him.
Lori Greiner decides to make an offer of $250,000 for 20% equity. Mark Cuban expresses interest in joining her, leading Laura to propose $250,000 for 20% equity to both Lori and Mark. Lori counters with an offer for 25% equity, but Laura deems it too high. Mark then counters with an offer for 22% equity, which Laura accepts.
Finalize: Mark Cuban & Lori Greiner Invest $250K in “FryAway” for 22% Equity.
FryAway Shark Tank Update
The Shark Tank episode featuring FryAway aired on January 27, 2023, where Laura introduced her product as a solution to a significant problem. The discussion during the show focused heavily on the company’s revenue and the product’s potential.
We will continue to follow Laura Lady and her company for further updates.
What Is The Net Worth of FryAway?
FryAway is estimated to be worth $1.1 million. Since its inception in 2020, the company has experienced significant growth, with its products now available in major retail stores across the United States.
This direct-to-consumer (D2C) company is headquartered in Concord, New Hampshire, and employs between 2 and 10 people.
Yes, FryAway is still in business as of August 2023.
