Brass Roots is a snacks brand and it makes different types of snacks from Sacha Inchi Seeds. This Sacha Inchi Seed is natural and it grows where there is naturally high rainfall. High protein, omega 3 and high fiber are found in these seeds which are essential for a healthy body.
Aaron Gailmor is the CEO and Founder of Brass Roots Company, he started this company in 2019. Because of his father’s heart condition drove, he learned a lot about nutrition and came to know about “Sacha Inchi”. After this, Brass Roots was born.’
Mainly this company is settled in New Orleans and the Gailmor family owns this company. Founder Aaron Gailmor appeared on Shark Tank Season 14 Episode 12 for Investments and asked the sharks for $400,000 for 7% equity at $5.7 Million Valuation. Aaron has raised $1 million funding in January 2021 from John B Sanfilippo & son inc a snacks manufacturer.
What Is Brass Roots?
Brass Roots is a New Orleans based snacks brand and the brand produces its lines of snacks using Sacha Inchi Seeds. This company has partnered with Farmer Chan in Thailand & Laos for Sacha Inchi Seeds.
Sacha Inchi seeds contain many healthy ingredients such as plant-based protein, fiber, and omega-3 fatty acids. All the snacks products of Brass Roots are organic, keto friendly, plant based, low fodmap family and vegan.
The brand sells a variety of snacks, including Crunch Puffs, Butter, Roasted Sacha Inchi and More. Their cost ranges from $14,99 – $23.99. This snack is available on the company website, Amazon, Sprouts, Whole Foods Market, and more.
|Company Name||Brass Roots|
|Product||Snacks lines made from Sacha Inchi Seed.|
|Asked For||$400K for 7% equity|
|Final Deal||No Deals|
|Episode (Shark Tank USA)||S14 E12|
|Air Date||Jan 20, 2023|
|Business Status||In Business|
|Headquarters||New Orleans, Louisiana, United States|
|Lifetime Worth (Sales)||$2.2M *estimated|
|Go To Amazon||Buy Now|
|Watch On||Amazon Prime|
Another Shark Tank Pitch
Who Is The Founder Of Brass Roots?
Aaron Gailmor is the founder and CEO of this snacks company. Aaron started this company in 2019 when he was looking for a Natural Foods because of his father’s heart attack problem.
After studying finance and economics from the Boston College Carroll School of Management, he started the SuperEats company in 2013 in New York. However, this company closed in February 2020. He worked for 14 years in various positions in Citibank.
Brass Roots Before Shark Tank
After this snacks company was launched by Aaron in 2019, Aaron took the support of social media to promote the product.
According to bizneworleans, Aaron targeted people with peanut allergies on Facebook, giving them free packets and offering promo codes for their next orders. This is a very good strategy that will attract people towards a new product.
On January 2021, John B. Sanfilippo & Son Inc invested $ 1 million in the Series A round in this company. As of January 2023, snack products from this brand are available at 400 Sprouts Farmers Market stores across the United States.
They have partnered with local youth organizations Roots of Music, Covenant House Nola and Youth Run Nola.
How Was The Shark Tank Pitch Of Brass Roots?
Aaron entered Shark Tank with a music band and asked the sharks for $400k for 7% equity. He told about the Sacha Inchi Seed, how he uses this seed to make a product.
Kevin asked the founder about the company’s sales. They did $35,000 in sales in 2019, $250,000 in 2020, $500,000 in 2021, and expect $1.5 million in 2022. but, not profitable yet.
Every month they are burning $20K to $30K in cash. They currently have $100k in cash in the bank. Their lightly salted snack cost $4.50 to make, landed $5, and sold for $17.99.
Daymond said it is expensive. So far they have raised $1.7 million and their recent valuation was $5 million. Currently “Aaron” is the 33% owner of the company.
After this Kevin O’Leary got out. Mark Cuban said that the margin in this is very less then he’s out. Daymond John said that he would become a customer of this brand but he is out.
Lori Greiner Says Most People Don’t Know About The Sacha Inchi Seed And She Doesn’t Know How To Recognize It So She’s Out. Daniel Lubetzky said he doesn’t think this business is investable at this moment so he’s out.
Finalize: Brass Roots didn’t get the deal in Shark Tank.
What Happened To Brass Roots After Shark Tank?
This company did not get funding on Shark Tank but the company generated very good sales. The brand has announced that they will soon be launching a Sacha Inchi Bar.
Brass Roots Shark Tank Update
This episode of Shark Tank aired on January 20, 2022. After this episode aired, there are many people who would have bought this product. Before getting the investment in this business, a lot of things were discussed between the shark and the founder about the sales.
We’re following Aaron Gailmor along with his company for further updates.
What Is Brass Roots Net Worth?
Brass Roots is estimated to be worth $5.7 million. This snacks company focuses on making natural products. Many snack businesses have appeared in the Shark Tank show and many businesses have also received investment.
Quevos, a snacks company that appeared on Shark Tank, had an annual revenue of $2 million in 1 year.
Is Brass Roots Still In Business?
The New Orleans based snacks company focuses on protein, fiber and omega 3 in its snacks. To make this snack, “Sacha Inchi Seeds” are used, this seed is a protein rich food.
These brands of snacks are available at Sprouts Farmer’s Market, Whole Foods Market, Wegman’s and Amazon.
The brand has been featured in several media publications including Forbes, Foodtank, Trendhunter, VegNews and many more.
According to the LinkedIn profile, this company is headquartered in New Orleans, Louisiana, United States and employs 2-10 employees.
Yes, Brass Roots is still in business as of January 2023.
frequently asked questions
Who Founded Brass Roots?
Brass Roots was founded in 2019 by Aaron Gailmor.
What is Brass Roots worth?
The current worth of Brass Roots Snacks Company is estimated at $5.7 million.