Funkkoff is a lifestyle teeth refresher designed to keep teeth bright and fresh without the need to remove lipstick. Recommended by dentists, this product is roughly the size of a lipstick tube.
Made from all-natural ingredients, Funkkoff is free from BPA, sulfates, dyes, and artificial additives. Each refresher can be used up to 30 times, offering convenience and longevity. The application process is simple: just twist the back cap, brush, and rinse.
In addition to the teeth refresher, the brand also offers toothpaste priced at $9. The cost of one Funkkoff! Teeth Refresher is $22 and contains natural peppermint and vanilla tooth gel that is fluoride-free, SLS-free, vegan, gluten-free, and BPA-free.
| Company Name | FunkkOFF! Inc. | |
| Founder | Joelle Flynn and Sonia Hounsell | |
| Founded | Oct 2010 | |
| Product | Lipstic Size TeethRefreshers Portable Product | |
| Asked For | $250K for 5% equity | |
| Final Deal | No Deals | |
| Shark | No Sharks | |
| Episode (Shark Tank USA) | S14 E14 | |
| Air Date | Feb 17, 2023 | |
| Business Status | In Business | |
| Website | Visit Website | |
| Headquarters | Dana Point, California, US | |
| Lifetime Worth (Sales) | $5M *estimated | |
| Buy and Watch | Buy Now | Amazon Prime |
Another Shark Tank Pitch
Who Is The Founder Of FunkkOFF?
Funkkoff Products was founded in 2010 by Joelle Flynn, with its official launch occurring in 2019.
Joelle Flynn
Joelle Flynn studied at the University of Delaware and held various positions in several companies. In 1999, she founded LendersUnlimited, which was acquired by FinanceU.com in 2002.
After initially launching “FunkkOFF LLC” in 2010, Joelle had to close the business in 2018. She later relaunched “FunkkOFF! Inc” in 2019 and currently serves as the founder and co-CEO of the company.
Sonia Hounsell
Sonia Hounsell is the co-founder and co-CEO of Funkkoff Products. She earned her MBA in marketing from the University of Virginia Darden School of Business and has worked with notable companies such as Mondelez International and McKinsey & Company.
In addition to her corporate experience, Sonia has run two startups, SLH Consulting and Acorn.
How Was The Shark Tank Pitch Of FunkkOFF?
Joelle Flynn and Sonia Hounsell appeared on Shark Tank seeking $250,000 for 5% equity in their company, Funkkoff Products. They presented their innovative teeth refresher product, emphasizing how it helps maintain clean and fresh teeth without removing lipstick.
Over the years, they have secured eight patents for their product, which is sold through their website, Amazon, and in more than 50 stores across 20 states. Additionally, Funkkoff Products can be found in dental offices, med spas, hotel gift shops, and more.
In terms of funding, they have raised $675,000 so far, investing $325,000 of their own capital to start the business. Since launching in July of the previous year, they have generated $82,000 in sales but have not turned a profit, incurring a loss of $130,000.
They currently have 2,800 units in stock, with a retail price of $22 and a landed cost of $7.50, yielding a margin of 67%. They reported having $50,000 in cash on hand and are seeking funding to scale their inventory and business.
Unfortunately, none of the sharks were willing to invest. Robert Herjavec and Emma Grede both opted out, stating that the business was not a good fit for them.
Lori Greiner and Kevin O’Leary also dropped out, primarily due to concerns about the low sales figures. As a result, Funkkoff Products did not secure any funding during their pitch on Shark Tank.
Finalized: FunkkOFF didn’t get funding in Shark Tank.
FunkkOFF Shark Tank Update
Joelle Flynn and Sonia Hounsell, the founders of Funkkoff Products, delivered a compelling pitch on Shark Tank for their innovative 2-in-1 teeth refresher product.
This unique product allows users to clean their teeth conveniently, no matter where they are. During their presentation, they discussed various aspects of the business, including product design and sales strategies.
We will continue to follow Joelle, Sonia, and their company for further updates on their journey.
What Is The Net Worth of FunkkOFF?
Currently, FunkkOFF is valued at $5 million, with both partners focused on growing the business and possessing a strong understanding of the market.
Their innovative product, which retails for just $22, combines the functions of a toothbrush and toothpaste in a compact design, offering a convenient teeth-refreshing solution. According to a 2019 report, the global toothpaste industry is valued at $17.75 billion and continues to grow each year.
Yes, FunkkOFF is still in business as of August 2023.
