Genius Juice is an all-natural coconut smoothie made with all-natural ingredients. This business was started by Alex Bayer in 2014, however, Alex faced many problems in the initial time.
Alex’s main problem was to find the manufacturer of the product and to reduce the cost, so he partnered with a manufacturer in Thailand. Coconut is a superfood because it has high fiber and low carbs which controls blood sugar levels.
Alex raised $15,375 on My 2015 by launching a crowdfunding campaign on Kickstarter after the product issue was resolved.
Alex Bayer appeared on Shark Tank Season 11 Episode 12 for funding and asked the sharks for $250,000 for 7% equity at a $3.5 Million Valuation.
What Is Genius Juice?
Genius Juice is a natural coconut smoothie company. This coconut smoothie comes in different flavors and has a total of 100 calories. To buy these coconut smoothies, you have to go to Amazon and the official website. This product is being sold at 2800 retail stores nationwide.
| Company Name | Genius Juice | |
| Founder | Alex Bayer | |
| Founded | 2014 | |
| Product | Blended whole coconut smoothie | |
| Asked For | $250k for 7% equity | |
| Final Deal | $500k for 25% equity | |
| Shark |  Mark Cuban |  Barbara Corcoran |
| Episode (Shark Tank USA) | S11 E12 | |
| Air Date | Jan 19, 2020 | |
| Business Status | In Business | |
| Website | Visit Website | |
| Headquarters | Torrance, California, US | |
| Lifetime Worth (Sales) | $19M *estimated | |
| Buy and Watch | Buy Now | Amazon Prime |
Another Shark Tank Pitch
Who Is The Founder Of Genius Juice?
Alex Bayer is the founder and CEO of Genius Juice Company, he started this company in 2014. Alex is a marketing expert and worked as an account executive at Aflac for over 5 years.
How Was The Shark Tank Pitch Of Genius Juice?
After entering the shark tank, Alex asked the sharks for $250k for 7% equity. He explained very well to Shark about his coconut smoothie product. All the sharks tasted the smoothie and liked it very much.
The Coconut Smoothie has a retail cost of $4.99-$5.99 and a making cost of $0.87. Associated with the 2nd largest natural distributor in the country and currently the product is available in over 1100 stores.
Total sales in 2018 were $367,000 and Alex is expecting $1 million in sales by the end of 2019. Alex is projecting $6 million in sales in 2020. Alex and his family have spent a total of $1.3 million on this business.
Barbara Corcoran offered $250k for 14% equity. Kevin O’Leary has offered $250k as a loan at 9% interest for a 7% equity. Alex counters Barbara’s 11% equity. Mark Cuban and Barbara Corcoran team up and offer $500k for 25% equity. Alex accepted the offer.
What Happened To Genius Juice After Shark Tank?
Genius Juice got a deal on Shark Tank. Both Barbara and Mark had invested in this company. After this episode of Shark Tank aired, Alex launched a fundraising campaign on Wefunder to raise a total of $2,523,305 by 2021.
The company had $120,000 in sales within 24 hours of the Shark Tank episode airing. They raised $1.1 million in August 2020. After Shark Tank, the growth of the company increased a lot.
It was also seen in 2020 that the company’s products have become available at 2500+ retail chain stores such as Whole Foods, Walmart, Target, Sprouts, and More. In 2021 the product had reached 2800+ retail stores like Costco and many more nationwide. By 2022, they had achieved lifetime sales of $16 million.
What’s new on Genius Juice
Last Update: August 28, 2023
Alex launched a new Genius Boost product in August 2023 all over Los Angeles. Soon this Genius Boost product will be available nationwide. As of August 2023, the company’s annual revenue is $3 million.
Genius Juice Shark Tank Update
It has been many years since the Shark Tank episode of Genius Juice aired but the progress report of this business has not been shared on Shark Tank. According to our research, till 2023, the performance of the company is going very well.
What Is the Net Worth of Genius Juice?
Genius Juice has an estimated net worth of $4 million. This company is moving forward with one of its products Coconut Smoothie and Alex is expanding the business slowly. Alex is currently working on a new product launch.
Annual Revenue by Years
Note: This report is based on our research and data so far. In this, we are only estimating the annual revenue.
| Years | Annual Revenue |
| 2023 | $3M *estimated |
| 2014-22 | $16M *estimated |
Funding Reports to Date!
| Years | Funding Amount | Investor |
| 2019 | $500k | Mark Cuban & Barbara Corcoran |
| Aug 2020 | $1.1M | N/A |
Is Genius Juice Still In Business?
Genius Juice Company is expanding the category, Their new product Genius Boost is available in most cities in California.
This food and beverages services company is headquartered in Torrance, California, United States, and employs 11-50 people.
Yes, Genius Juice is Still in business as of August 2023.
