You Go Natural is a Hair Accessories Brand, that sells wraps, headbands, and turbans Products. This brand was founded in Sep 2016 by Monique Little. On May 5, 2023, Monique and David Dundas appeared in Shark Tank Season 14 Episode 21 and asked the sharks for $400,000 for 5% equity at $8 Million Valuation.
Monique takes great care of her hair, but she doesn’t get much time to style her hair, so she created YGN. Monique’s brother David Dundas joined in January 2021 to expand this business.
Started in 2016 from the living room of this business with Monique and a sewing machine. As of May 2023, they have launched an 8,000-square-foot production facility in East Dallas. 70,000 customers have been associated with this brand.
On April 21, 2021, they raised $2 million in funding in a seed round led by Brand Foundry Ventures from 4 investors (Lightspeed Venture Partners, Capital Factory, Willow Growth Partners, and Brand Foundry Ventures).
They have made multimillion revenue to date by selling T-shirts turbans, headbands, wraps, T-shirt buns, and headbands.
What is You Go Natural (YGN)?
You Go Natural (YGN) is a premium natural hair accessories brand. They sell many things like Turbans, Buns, Headbands, Scrunchies, Durags and many more.
Their wraps are made from premium quality materials and are machine washable. All the men’s and women’s turbans on their website are above $25.
You can buy the products of this brand from the official shop site, Urban Outfitters, and Target stores.
| Company Name | You Go Natural (YGN) |
| Founder | Monique Little |
| Founded | 2016 |
| Product | premium natural hair accessories |
| Asked For | $400k for 5% equity |
| Final Deal | $400k debt + $3 per unit in headband and $5 per unit of other as royalty until money back for 10% on equity |
| Shark | Mark Cuban |
| Episode (Shark Tank USA) | S14 E21 |
| Air Date | May 5, 2023 |
| Business Status | In Business |
| Website | Visit Website |
| Headquarters | Dallas, Texas, United States |
| Lifetime Worth (Sales) | $50M *estimated |
| Go To Amazon | Buy Now |
| Watch On | Amazon Prime |
Another Shark Tank Pitch
Who is The Founder of You Go Natural?
The Founder and CEO of You Go Natural is Monique Little. David Dundas is the COO of this company.
Monique studied Bachelor of Arts at Rutgers University. David is the founder of HelloConvo, an influencer marketing company.
How Was The Shark Tank Pitch Of You Go Natural?
After entering Shark Tank, Monique & David asked the sharks for $400k for 5% equity. They explained their business to the sharks.
Their swim turban video went viral on Tiktok and reached almost $10 million views, selling thousands of swim turbans.
They manufacture all their products in Dallas, Texas and their cost in this comes up to $4-$7. The retail cost of these products is $35-$48.
In 2022, this business has completed 6 years. They did $2 million in 2020, $7.5 million in 2021, and are on track for $10 million in sales by 2022. Their lifetime sales so far in the year are over $50 million.
They raised funds in 2021 and also made a loss of $2 million. $100K cash is currently available in their bank. In 2021, They spent $3 million on advertising. Their Customer Acquisition Cost is $30 which is a very high amount.
They have already rolled out in 316+ stores. All the sharks are out except Mark Cuban because the sales and losses of this business are not good.
Mark Cuban will make an offer of $400k for 20% equity at $2 Million Valuation. David counters Mark for $400k for 12% equity.
David counters Mark for $400k for 12% equity or $400k in debt plus some royalty deals.
The deal was finalized with Mark for $400k debt + $3 per unit in headband and $5 per unit of other products as royalty until money back for 10% on equity.
Finalize: Mark Cuban invested $400k in “YGN” for 10% equity + $3 per unit in headband and $5 Other products as royalty until back money.
You Go Natural Shark Tank Update
Both siblings gave a very good presentation in Shark Tank. They discussed many things regarding business with Shark. After this episode of Shark Tank aired, their sales increased a lot.
‘YGN’ got a deal in Shark Tank. Mark Cuban signed a debt deal with this company for 10% equity.
Both Monique and David gave a very good presentation after entering Shark Tank. They talked about the sales and upcoming growth of their business. They also revealed their sales and annual revenue.
We’re following Monique Little along with her company for further updates.
What is The Net Worth of You Go Natural?
You Go Natural’s current worth is estimated at $8 million. This brand has been running since 2016 and has also done sales of millions of dollars over the years. Their goal is to make life and hairstyle effortless.
This company is growing very well and has become a community of 70,000+ customers so far. Black women’s businesses have been getting a lot of promotion in recent times.
Yes, You Go Natural (YGN) is still in business as of April 2024.
