Granola Gourmet is a healthy snack bar designed for diabetics and those with high blood sugar. Invented by Jeff Cohen, who struggled with diabetes for 15 years, the snack bar was developed with help from his wife and two sons.
Jeff appeared on Shark Tank Season 1, Episode 5, seeking $175,000 for 25% equity at a $700,000 valuation. Despite his efforts, he did not secure an investment from the Sharks.
The Granola Gourmet Snack Bar is made from a family recipe using various natural ingredients. Each pack costs $13.95 and contains 13 bars.
| Company Name | Granola Gourmet | |
| Founder | Jeff Cohen | |
| Founded | 2006 | |
| Product | Healthy snack bar | |
| Asked For | $175k for 25% equity | |
| Final Deal | No Deals | |
| Shark | No Sharks | |
| Episode (Shark Tank USA) | S1 E5 | |
| Air Date | Sep 6th, 2009 | |
| Business Status | Out of Business | |
| Website | Visit Website | |
| Headquarters | Stevenson Ranch, California, USA | |
| Lifetime Worth (Sales) | $10M *estimated | |
| Buy and Watch | Buy Now | Amazon Prime |
Another Shark Tank Pitch
Who Is The Founder Of Granola Gourmet?
Jeff Cohen is the founder and CEO of Granola Gourmet. Before starting this business, he experienced personal bankruptcy but remained patient and persevered through the difficulties.
How Was The Shark Tank Pitch of Granola Gourmet?
After entering Shark Tank, Jeff Cohen asked the Sharks for $175,000 in exchange for 25% equity. The Sharks sampled the snack bar and were impressed with its taste.
The bar is available in 24 Whole Foods stores in Southern California and generates $8,000 to $10,000 in monthly sales, with 90% of sales coming from these stores. Kevin O’Leary criticized the $700,000 valuation, stating it should be worth only a few hundred thousand dollars.
Daymond John disliked the taste of the snack bar and opted out. Barbara Corcoran felt the investment would not yield returns. As a result, all the Sharks declined to invest, and Jeff left Shark Tank without a deal.
Sharks Offers list!
| Sharks | Offers |
|---|---|
 Barbara Corcoran | No Offer |
 Kevin O’Leary | No Offer |
 Robert Herjavec | No Offer |
 Daymond John | No Offer |
 Kevin Harrington | No Offer |
| Founder’s (Countered) | No Offer |
| Final Deals | No Deals |
Granola Gourmet Shark Tank Update
Granola Gourmet did not secure a deal on Shark Tank, with all the Sharks declining to invest. Jeff Cohen continued to grow the business with other partners, expanding the snack bar’s availability to 600 retail stores nationwide.
Following the Shark Tank appearance, the product was listed not only in Whole Foods but also in Safeway, Vons, and on Amazon.com.
However, the official website for Granola Gourmet became inactive, and the product is no longer available online. Jeff Cohen’s LinkedIn profile shows the company but lacks recent updates since 2021.
Lifetime sales of Granola Gourmet are estimated at $10 million. Unfortunately, Granola Gourmet has been permanently shut down since 2021, and there is limited information available online about the business’s current status.
What Is Granola Gourmet’s Net Worth?
Granola Gourmet’s net worth is estimated at $0 million. The business, which operated from 2006 to 2021, generated lifetime sales of approximately $10 million. The global snack bar market was valued at USD 29.0 billion in 2022 and is projected to reach USD 41.7 billion by 2032.
Annual Revenue by Years
Note: This report is based on our research and data so far. In this, we are only estimating the annual revenue.
| Years | Annual Revenue |
| 2006-21 | $10M *estimated |
Funding Reports to Date!
| Years | Funding Amount | Investor |
| N/A | N/A | N/A |
Granola Gourmet has since closed, and no recent information about Jeff Cohen is available online. Any new information about the business or its founder will be updated in this post as it becomes available.
No, Granola Gourmet has been out of Business Since 2021.
frequently asked questions
Who founded Granola Gourmet?
Granola Gourmet was founded by Jeff Cohen.
Did Granola Gourmet get a deal on Shark Tank?
No, Granola Gourmet didn’t get a deal on Shark Tank.
