Jay’s Pet Butter is a business that creates butter specifically for dogs. The product is similar to peanut butter but includes healthy ingredients like glucosamine to support joint and hip health.
It comes in four unique flavors: Blueberry and Sweet Potato, Banana Chips with Flax Seeds and Glucosamine, Bacon Bits, and Dessert Dough. All the products are free from harmful additives such as xylitol, hydrogenated oil, sugar, salt, high-fructose corn syrup, and palm oil.
A single jar costs between $13.99 and $14.99 and can be purchased directly from the company’s website.
| Company Name | Jay’s Pet Butter | |
| Founder | Brandon Fokken and Jay Cutler | |
| Founded | 2022 | |
| Product | healthy butter for Dogs | |
| Asked For | $50k for 10% equity | |
| Final Deal | No Deals | |
| Shark | No Sharks | |
| Episode (Shark Tank USA) | S15 E12 | |
| Air Date | Jan 26, 2023 | |
| Business Status | In Business | |
| Website | Visit Website | |
| Headquarters | Las Vegas Metropolitan Area, Nevada, USA | |
| Lifetime Worth (Sales) | $100k *estimated | |
| Buy and Watch | Buy Now | Amazon Prime |
Another Shark Tank Pitch
Who Is The Founder Of Jay’s Pet Butter?
Jay’s Pet Butter was co-founded by Brandon Fokken and Jay Cutler. Jay, a four-time Mr. Olympia champion and fitness enthusiast, has over 7 million followers on social media, where he shares workout and diet-related content. Brandon is self-employed and actively involved in the venture.
How Was The Shark Tank Pitch Of Jay’s Pet Butter?
When Brandon and Jay pitched Jay’s Pet Butter on Shark Tank, they sought $50,000 in exchange for 10% equity. The product, launched in September 2022, initially found shelf space in Hy-Vee supermarkets before expanding to big-box stores. Priced at $14.99 with a production cost of $3.10, the business has achieved total sales of $39,000 so far.
Despite the potential, the Sharks were unconvinced. Mark Cuban, Lori Greiner, Daniel Lubetzky, and Daymond John declined to invest, citing the product’s limited scalability and appeal. Kevin O’Leary offered $50,000 for a $1 per jar royalty in perpetuity, but Jay refused the offer.
Sharks Offers list!
| Sharks | Offers |
|---|---|
 Daniel Lubetzky | No Offer |
 Kevin O’Leary | $50k for a royalty of $1 per jar sold in Perpetuity |
 Mark Cuban | No Offer |
 Daymond John | No Offer |
 Lori Greiner | No Offer |
| Founder’s (Countered) | No Offer |
| Final Deals | No Deals |
Jay’s Pet Butter Shark Tank Update
Jay’s Pet Butter did not secure a deal on Shark Tank. However, appearing on the show has significantly boosted brand visibility. There is a high likelihood that the exposure will lead to increased sales, even without investment.
What Is Jay’s Pet Butter’s Net Worth?
Jay’s Pet Butter’s estimated net worth is $0.1 million. The global pet food market is projected to reach $103.3 billion by 2024, with the United States accounting for $58.42 billion. This industry has grown rapidly since 2020, driven by the increased rate of pet adoptions during the COVID-19 pandemic.
Annual Revenue by Years
Note: This report is based on our research and data so far. In this, we are only estimating the annual revenue.
| Years | Annual Revenue |
| 2022-23 | $39k *estimated |
Funding Reports to Date!
| Years | Funding Amount | Investor |
| N/A | N/A | N/A |
Yes, Jay’s Pet Butter is still in business as of January 2024.
frequently asked questions
Who founded Jay’s Pet Butter?
Jay’s Pet Butter was founded by Jay Cutler.
Did Jay’s Pet Butter get a deal on Shark Tank?
No, Jay’s Pet Butter didn’t get a deal on the shark tank.
