Coverplay sells Slipcovers for play yards and these covers are easy to clean. Alison Costa & Amy Feldman came up with this business idea on Shark Tank Season 1 Episode 4 and asked the sharks for $350k for 15% equity at a $2.3 Million Valuation.
Alison came up with this business idea when she realized that it was very difficult to clean the play yard. In 2007, Alison and her friend Amy together launched this company. Both these women had been doing design work for a long time, so they have experience in designing products.
After a small conversation on Shark Tank, Barbara Corcoran invested $350,000 for 40% equity in the company. Alison and Amy were successful in closing deals on Shark Tank and in 2021, the company’s annual revenue was estimated at $1 million.
What Is Coverplay?
Coverplay is a brand that sells slipcovers for play yards and they are also currently selling play yards, Cribs, Play Yard Fitted Sheets, and more. Apart from being clean and safe, their slipcovers are also machine washable and parents can take them with them while traveling.
The average cost of Slipsover is $64.99, Play Yards costs $99.99 and Cribs costs $535. You can buy these products from the company website and Amazon.
| Company Name | Coverplay | |
| Founder | Alison Costa & Amy Feldman | |
| Founded | 2007 | |
| Product | Slipcovers for play yards | |
| Asked For | $350k for 15% equity | |
| Final Deal | $350k for 40% equity | |
| Shark |  Barbara Corcoran | |
| Episode (Shark Tank USA) | S1 E4 | |
| Air Date | Aug 30th, 2009 | |
| Business Status | In Business | |
| Website | Visit Website | |
| Headquarters | Los Angeles, California, USA | |
| Lifetime Worth (Sales) | $12.3M *estimated | |
| Buy and Watch | Buy Now | Amazon Prime |
Another Shark Tank Pitch
Who Is The Founder Of Coverplay?
The co-founders of Coverplay are Alison Costa & Amy Feldman. These two friends started this company in 2007. In 2024, this company has been in operation for 17 years.
How Was The Shark Tank Pitch of Coverplay?
After entering the Shark Tank, both Amy and Alison asked the Sharks for $350k for 15% equity. They told about Dirty Play Yard products and how their product Slipcovers can solve this problem.
They sell slipcovers directly to consumers and the hospitality industry. So far in 2009, they have made $200,000. they have 2 patents for this product. Kevin Harrington said that the market size of this product is small, hence he is out.
Both of them have invested $150,000 in this business. Barbara Corcoran said the business wasn’t worth what you were asking, so she made a non-negotiable offer of $350k for 40% equity.
Daymond John offered $350k for 65% equity and would handle the majority of the business. They refused to deal with Daymond. The company does not have a patent. Alison Costa has 65% patent ownership. They accepted Barbara Corcoran’s offer.
Sharks Offers list!
| Sharks | Offers |
|---|---|
| Barbara Corcoran | $350k for 40% equity (#1) |
 Kevin O’Leary | No Offer |
 Robert Herjavec | No Offer |
 Daymond John | $350k for 65% equity (#1) |
 Kevin Harrington | No Offer |
| Founder’s (Countered) | No Offer |
| Final Deals | $350k for 40% equity |
What Happened To Coverplay After Shark Tank?
Coverplay gets a deal on Shark Tank. Barbara Corcoran invests $350k in this business for 40% equity. They have launched a folding crib product made of wood and this product is available in Target stores.
From 2009 to 2021, the lifetime sales of this company have been $10 million. The company’s annual sales in 2022 were estimated at $1.2 million and annual sales in 2023 were estimated at $1.1 million.
In January 2024, this company is still moving ahead with strong sales. CEO Alison Costa is still associated with this business.
Coverplay Shark Tank Update
After this episode aired, there was a huge increase in the sales of these slipcovers and even now the sales are growing slowly. The first segment of this business came in Season 1 Episode 8. They said that after making the deal with Barbara, many doors opened for their business. At present, there is not much information available on the internet about this business.
What Is Coverplay’s Net Worth?
Coverplay’s net worth is estimated at $5 million. Only a few businesses get investment in Shark Tank and among them, some businesses become billion-dollar companies. In today’s time, many startups are being formed every day and employment is also increasing.
Annual Revenue by Years
Note: This report is based on our research and data so far. In this, we are only estimating the annual revenue.
| Years | Annual Revenue |
| 2023 | $1.1 *estimated |
| 2022 | $1.2 *estimated |
| 2009-21 | $10 *estimated |
Funding Reports to Date!
| Years | Funding Amount | Investor |
| 2009 | $350k | Barbara Corcoran |
Is Coverplay Still In Business?
This company was started in 2007 and 2024 it has been 17 years but the business is still going on. After Shark Tank, the sales of the business had increased significantly but after that it returned to normal stage.
The current headquarters of this company is in Los Angeles, California, United States, and all the products are manufactured and imported from China.
Yes, Coverplay is Still in business as of 2024.
frequently asked questions
Who founded Coverplay?
Coverplay was founded by Alison Costa & Amy Feldman.
Did Coverplay get a deal on Shark Tank?
Yes, Coverplay got a deal on Shark Tank.
