Koko Face Yoga offers a unique facial exercise class designed to maintain a youthful and beautiful appearance. The program includes various exercises targeting facial muscles, promoting natural changes in face shape.
Fumiko Takatsu created these facial yoga exercises after a car accident at the age of 35, which inspired her to develop this practice.
Founder Koko Hayashi provides free facial exercise training on social media, alongside paid training options. Personalized private sessions are available via Zoom, and there’s a mobile app for conducting classes.
Koko also offers in-person sessions, charging $400 for up to 50 minutes. The Android app has garnered over 10,000 installations.
| Company Name | Koko Face Yoga |
| Founder | Koko Hayashi |
| Founded | 2018 |
| Product | Natural solution to keep face younger for longer. |
| Asked For | $200K for 20% equity |
| Final Deal | No Deals |
| Shark | No Sharks |
| Episode (Shark Tank USA) | S11 E2 |
| Air Date | Oct 6, 2019 |
| Business Status | In Business |
| Website | Visit Website |
| Headquarters | Los Angeles, California, United States |
| Lifetime Worth (Sales) | $1 Million+ |
| Go To Amazon | Buy Now |
| Watch On | Amazon Prime |
Another Shark Tank Pitch
Who Is The Founder Of Koko Face Yoga?
Koko Hayashi is the founder and instructor of Koko Face Yoga, having recognized the importance of facial yoga after experiencing a failed plastic surgery. She is also the founder of Mirae Clinical. Koko completed her MBA at CUHK Business School and previously worked as an Associate at Avergence Inc.
How Was The Shark Tank Pitch Of Koko Face Yoga?
Koko Hayashi entered Shark Tank seeking $200,000 for 20% equity in her face yoga brand. She explained that her business activates the “sleeping” muscles of the face to promote a youthful appearance. By practicing exercises for just 3-5 minutes daily, clients can see results.
Koko currently has 200 clients and charges $200 per hour-long session, which includes 5 minutes of facial exercises and 55 minutes of detailed instruction on specific techniques. She plans to expand her business by licensing the method to other instructors.
Her lifetime sales amount to $17,000, but she believes the business can scale significantly with more instructors. Koko also runs Mirae Clinical, valued at $0.5 million. However, Mark Cuban stated that her business is not a fit for him and opted out, as did Rohan Oza, Barbara Corcoran, Lori Greiner, and Kevin O’Leary.
Finalize: Koko Face Yoga didn’t get a deal on Shark Tank.
Koko Face Yoga Shark Tank Update
Koko Face Yoga did not secure an investment on Shark Tank, but a memorable highlight of the episode was Kevin’s humorous exercise demonstration.
After the episode aired, many individuals from California joined her classes, leading to over a 50% increase in sales. Numerous clients have also experienced facial massages at Koko’s Mirae Clinical, with positive feedback.
Koko participated in the 2023 Yoga Expo, where she conducted facial exercise classes for many attendees. She effectively attracts clients through her social media presence and not only offers face yoga classes but also sells related products.
The exposure from Shark Tank helped raise awareness of her face yoga business, resulting in new clients despite not receiving funding.
We’ll continue to follow Koko Hayashi and her company for further updates.
What Is The Net Worth of Face Yoga?
Face Yoga was valued at $1 million during its appearance on Shark Tank. As of 2023, the business has been operating for nearly six years, with its estimated worth now between $1.5 million and $2 million.
Yoga classes are trending across Europe, and the market size of the yoga studio industry in the United States was estimated at $9.3 billion in 2022, according to Statista.
Koko is currently focused on expanding her two businesses, Face Yoga and Mirae Clinical, with plans to license the Face Yoga concept for broader distribution throughout the United States.
She has a diverse clientele, including several celebrity clients. While the primary market for facial yoga is in Japan, it is gradually gaining traction in other countries.
Based in Los Angeles, California, Face Yoga employs 2-5 people, as noted on its LinkedIn profile.
As of February 2023, over 23 instructors from various countries—including Morocco, Switzerland, Italy, India, and Dubai—have joined the Face Yoga business.
Yes, Koko Face Yoga is still in business as of April 2024.
