Kudos is a disposable diaper made from 100% pure cotton, which is ideal for sensitive skin due to its natural softness, hypoallergenic properties, and minimal risk of irritation.
The diapers are manufactured using plant-based materials, including cotton, sugarcane, and trees, with all cotton sourced from farmers in the United States. Kudos employs a specially developed TruCotton™ in their products.
Each diaper consists of 70% unbleached cotton and 30% bleached cotton. Kudos cotton is certified by Oeko-Tex Standard 100 and USDA Biobased Certified.
These diapers feature DoubleDry Tech and are available in various sizes and designs. A pack of 216 diapers for a 1-year-old costs $88, while a pack of 126 diapers for a 6-year-old also costs $88, making each diaper approximately $0.70.
Customers can choose between one-time purchases and monthly subscription options, with an 11% discount available on the subscription plan.
| Company Name | Kudos |
| Founder | Amrita Saigal |
| Founded | Jan 2019 |
| Product | a natural disposable diapers |
| Asked For | $250K for a 5% equity |
| Final Deal | $250K for a 7% equity + 3% advisory shares |
| Shark | Mark Cuban and Gwyneth Paltrow |
| Episode (Shark Tank USA) | S14 E10 |
| Air Date | Jan 6, 2023 |
| Business Status | In Business |
| Website | Visit Website |
| Headquarters | Los Angeles, California, United States |
| Lifetime Worth (Sales) | $5.3M *estimated |
| Go To Amazon | Buy Now |
| Watch On | Amazon Prime |
Another Shark Tank Pitch
Who Is The Founder Of Kudos?
Amrita Saigal is the founder and CEO of Kudos. She earned her MBA from Harvard Business School after completing her mechanical engineering degree at the Massachusetts Institute of Technology.
Amrita has held various positions for two years before launching “Saathi” in 2009, a business that produces biodegradable sanitary pads made from banana tree fibers for women in India. From 2016 to 2018, she served as the Head of Business Development & Community at Thunkable. In January 2019, she launched Kudos.
The head of marketing for Kudos is Moira Finicane, and the engineering team is led by Jim Keighley.
How Was The Shark Tank Pitch Of Kudos?
Amrita Saigal enters the Shark Tank wrapped in a plastic cover and asks the Sharks for $250,000 in exchange for 5% equity in her premium disposable diaper product. She shares that the product was launched a year ago and achieved $850,000 in sales during its first year, with all sales coming directly from consumers.
This startup is not entirely bootstrapped, as Amrita has raised $3.2 million in funding so far, with the last round valued at $12.5 million. However, the business is not yet profitable; she has incurred a total loss of $1.5 million since its inception. Amrita estimates that annual sales will reach $4.5 million by 2023.
The landed cost of a pack of diapers is $39, and she spent just over $100,000 on marketing in the first year. Their customer acquisition cost is $23. Three weeks prior, she launched baby wipes and plans to introduce training pants and swim pants soon.
Mark Cuban and Gwyneth Paltrow team up to offer $250,000 for 12% equity. Amrita counters with a request for $250,000 for 8% equity. Mark responds with a counter of 10%. Ultimately, Amrita negotiates further and secures a deal of $250,000 for 7% equity plus a 3% advisory share, to which Mark Cuban agrees.
Finalize: Mark Cuban and Gwyneth Paltrow invest $250k for 7% equity in Kudos.
Kudos Shark Tank Update
Kudos, a disposable eco-friendly diaper business, secured a deal on Shark Tank. Founder Amrita Saigal is an experienced entrepreneur with a strong grasp of business fundamentals. She delivered a compelling pitch, effectively explaining her venture to the Sharks.
Before the other investors shared their opinions, Mark Cuban and Gwyneth Paltrow made an attractive offer to Amrita.
After the episode aired, Amrita expressed her gratitude on Instagram, sharing a video on the @kudostobaby account. She announced a special promotion, offering a 10% discount on each diaper pack using the promo code “BABYSHARK.”
Many mothers took to social media to share their honest reviews of these premium pure cotton diapers. Amrita highlighted her journey from creating biodegradable sanitary pads to launching the disposable diaper subscription box business.
In 2022, Kudos achieved sales of $850,000, and Amrita anticipates reaching $4.5 million by the end of 2023.
She is impressive and a fabulous salesperson! #Kudos#SharkTank
Barbara Corcoran
We will continue to follow Amrita Saigal and her company for further updates.
What Is Kudos Net Worth?
The current valuation of Kudos, the disposable diaper business, is $3.2 million. In 2021, the company successfully raised $2.4 million in seed funding from nine investors.
Yes, Kudos is still in business as of April 2024.
