Jeremy Samuelson and Jacqueline Samuelson (Jackie) both husband and wife appeared on Shark Tank Season 15 Episode 17 and asked $100k for 10% equity at a $1 Million Valuation from the sharks. When Jackie became a mother of a daughter, she started facing very hot problems while breastfeeding her daughter (Sunny). The simple reason for this is the extreme heat of Arizona.
Jeremy and Jackie started searching for online nursing products product but found nothing and made The Nursing Cool Cover to fill the gap. Thousands of units of Nursing Cool Cover were sold out within a few months of the product launch.
This product was not available on Amazon till November 2023 but still people were searching “Lady Alpha” keywords on Amazon. The product is currently available only on their official website.
What Is Lady Alpha?
Lady Alpha is a company that invented “The Nursing Cool Cover” to provide relief to mothers and daughters from very hot problems. This breastfeeding cover has 3 fans which keep the mother and baby cool while feeding.
There is no blade in the fan which will not hurt babies’ fingers & moms. Apart from this, it controls fan noise and helps the baby focus during feeding and sleeping. The cover is available in 5 different colors Sage Remington, Champagne Mami, Midnight Magic, Cool Blue, and Hot Pink.
The cover with Fan Attack costs $59.95 and the cover alone costs $39.95. You can buy this product from the official website.
| Company Name | Lady Alpha | |
| Founder | Jeremy Samuelson and Jacqueline Samuelson (Jackie) | |
| Founded | 2022 | |
| Product | The Nursing Cool Cover with Fan | |
| Asked For | $100K for 10% equity | |
| Final Deal | $100K for 10% equity | |
| Shark |  Barbara Corcoran | |
| Episode (Shark Tank USA) | S15 E17 | |
| Air Date | March 8th, 2024 | |
| Business Status | In Business | |
| Website | Visit Website | |
| Headquarters | Greater Phoenix Area, Arizona, USA | |
| Lifetime Worth (Sales) | $150k *estimated | |
| Buy and Watch | Buy Now | Amazon Prime |
Another Shark Tank Pitch
Who Is The Founder Of Lady Alpha?
The Founder and CEO of Lady Alpha LLC Company is Jacqueline Samuelson (Jackie). Along with being a mother, Jackie worked as a sales coordinator at Brady Industries for 1 year.
Jeremy belongs to the healthcare sector and currently works as the Strategic Sourcing Program Manager at HonorHealth.
How Was The Shark Tank Pitch Of Lady Alpha?
Jeremy & Jackie ask the Sharks for $100k for 10% equity. The cost of the full-pack product is $59.95 and the making cost is $17.30. It has been 7 months since the product was launched, 1,400 units have been sold so far and the value is $97,000.
Spending $15, Jackie had her grandmother build the prototype within 2 days and the next day Jackie filed a provisional patent. Currently, their customer acquisition cost is $0 which is very good.
They need $100,000 for inventory and currently have 600+ waiting orders. Barbara Corcoran offered $100k for 10% equity. Jeremy & Jackie accepted this offer.
Sharks Offers list!
| Sharks | Offers |
|---|---|
 Robert Herjavec | No Offer |
 Kevin O’Leary | No Offer |
 Mark Cuban | No Offer |
| Barbara Corcoran | $100k for 10% equity |
 Lori Greiner | No Offer |
| Founder’s (Countered) | No Counters |
| Final Deals | $100k for 10% equity |
What Happened To Lady Alpha After Shark Tank?
Shark Barbara Corcoran invests $100k for 10% equity in Lady Alpha Company. Some people on Reddit say that they do not like the name of the brand.
Lady Alpha Shark Tank Update
After entering Shark Tank, Jackie tried to convince the Sharks to invest in her business. The product is currently available online on their website, so they need sharks to make it available in retail stores.
What Is Lady Alpha’s Net Worth?
Lady Alpha’s net worth is estimated at $0.5 million. Most Of all the startups that appear on ABC Shark Tank, very few go on to make successful deals. According to Forbes, 73% of business owners do not get the exact deal that was shown on TV.
Annual Revenue by Years
Note: This report is based on our research and data so far. In this, we are only estimating the annual revenue.
| Years | Annual Revenue |
| 2024 | *estimated |
| 2022 – 23 | $150k *estimated |
Funding Reports to Date!
| Years | Funding Amount | Investor |
| 2023 | $100k | Barbara Corcoran |
Is Lady Alpha Still In Business?
This product is pre-ordered in March 2024 and will ship in early May 2024. However, it may take some time, for that you will have to contact the support team.
The official address of this company is Greater Phoenix Area, Arizona, United States.
Yes, Lady Alpha is still in business as of March 2024.
frequently asked questions
Who is the Founder of Lady Alpha?
Lady Alpha was founded by Jacqueline Samuelson (Jackie).
Did Lady Alpha get a deal on Shark Tank?
Yes, Lady Alpha got a deal on shark tank.
