Noshi is an edible food paint made from organic fruits, designed specifically for kids. The business, called “Noshi for Kids,” was started in 2015 by Tomo Delaney-Lethbridge, although the idea originated from Pegi.
Tomo and Pegi met in 2013 while he was volunteering for Pegi’s husband, Ben. The three of them used to meet every Friday morning to chat about their lives. One day, Pegi emailed Tomo with the idea of creating “food paint.”
Tomo appeared on Shark Tank in Season 14, Episode 21, seeking $250,000 for 17% equity, valuing the business at $1.4 million. Not much is known about Ben and Pegi, but Tomo mentioned they moved out of the city before the pandemic.
Noshi Food Paint is an edible color made from organic fruits and comes in three flavors: Strawberry, Pear, and Blueberry. Kids can use this “food paint” to decorate pancakes, oatmeal, and other foods. Noshi products are available on the company’s website and at Walmart stores.
| Company Name | Noshi Food Paint |
| Founder | Tomo Delaney-Lethbridge |
| Founded | 2015 |
| Product | organic food paint |
| Asked For | $250k for 17% equity |
| Final Deal | $250k for 25% equity |
| Shark | Mark Cuban |
| Episode (Shark Tank USA) | S14 E21 |
| Air Date | May 5, 2023 |
| Business Status | In Business |
| Website | Visit Website |
| Headquarters | Greater New York City Area, United States |
| Lifetime Worth (Sales) | $500K *estimated |
| Go To Amazon | Buy Now |
| Watch On | Amazon Prime |
Another Shark Tank Pitch
Who is The Founder of Noshi?
The founder of Noshi, Tomo Delaney-Lethbridge, is also a professional photographer. He studied photography at Richmond upon Thames College.
How Was The Shark Tank Pitch Of Noshi?
After entering Shark Tank, Tomo explained his business to the sharks and asked for $250,000 in exchange for 17% equity.
He shared that Noshi has licensing deals with major brands like Peppa Pig, Crayola, and Daniel Tiger. Each container of Noshi Food Paint sells for $5.46, with a production cost of just $0.60 after purchasing manufacturing equipment.
In 2021, the company made $117,000 in sales. By 2022, Tomo had raised $80,000 and projected to reach $200,000 by the end of the year. The product is available in over 370 Walmart stores nationwide.
Mark Cuban offered $250,000 for 25% equity, and Tomo accepted the deal.
Finalize: Mark Cuban invested $250k in “Noshi” for 25% equity.
Noshi Shark Tank Update
Tomo gave an excellent presentation after entering Shark Tank. In 2021, he signed a licensing deal with Daniel Tiger’s Neighborhood and partnered with Crayola to launch Edible Organic Fruit Food Paint for children aged 6 to 10. Noshi secured a deal on Shark Tank, with Mark Cuban investing in the company.
During his pitch, Tomo explained how he started the business and highlighted that Noshi products are available at major retail chains like Walmart, where they are generating strong sales.
We continue to follow Tomo Delaney-Lethbridge and his company for further updates.
What is The Net Worth of Noshi?
Noshi Food Paints is currently valued at an estimated $1 million. The company is focusing on expansion by signing licensing deals with various businesses, and its overall performance is strong.
This organic food paint business has been operating since 2015, and Tomo Delaney-Lethbridge is dedicating his full attention to it.
The official headquarters of Noshi Food Paints is located in New York, New York, United States.
Yes, Noshi Food Paints is still in business as of April 2024.
