Patil Kaki is an Indian snack brand specializing in various traditional Marathi snacks. The brand focuses on delicious, healthy snacks made without harmful ingredients, and its products are sold directly to consumers across India.
Founded by Geeta Patil in 2021, Patil Kaki is rooted in Geeta’s passion for cooking, inspired by her mother, Kamlabai Nivugale, who ran her own tiffin business and made 20 tiffins daily.
Geeta initially launched her traditional Maharashtrian snacks business in 2016. Over time, as new customers joined, the business achieved an annual revenue of ₹1.4 crore by 2022.
To grow the brand, they invested significantly in social media marketing, currently shipping around 3,000 orders each month.
Geeta Patil and her children appeared on Shark Tank India Season 2, Episode 4, seeking ₹40 lakhs for a 2.5% equity stake at a valuation of ₹16 crores.
| Company Name | Patil Kaki | |
| Founder | Geeta Patil | |
| Founded | 2016 | |
| Product | line of Marathi snacks | |
| Asked For | ₹40 Lakhs for 2.5% equity | |
| Final Deal | ₹40 Lakhs for 4% equity | |
| Shark | Anupam Mittal and Peyush Bansal | |
| Episode (Shark Tank India) | S2 E4 | |
| Air Date | Jan 5, 2023 | |
| Business Status | In Business | |
| Website | Visit Website | |
| Headquarters | Mumbai, Maharashtra, India | |
| Lifetime Worth (Sales) | ₹10Cr *estimated | |
| Buy and Watch | Buy Now | Amazon Prime |
Another Shark Tank Pitch
Who Is The Founder Of Patil Kaki?
Geeta Patil is the founder of Patil Kaki, with Vineet Patil serving as the co-founder. Geeta started this business from her home in 2016 and has achieved an annual revenue of up to ₹1 crore.
The majority of employees in this snack company are women. Remarkably, the business has continued to grow significantly even during the COVID-19 pandemic.
How Was The Shark Tank India Pitch Of Patil Kaki?
Vineet, Geeta, and Darshil entered Shark Tank India, seeking ₹40 lakhs for 2.5% equity. Geeta shared that she started the snack business with just ₹5,000 from her home.
To address concerns about preservatives and hygiene, they developed their snack business, successfully delivering products to 18,000 customers. Their vision is to sell their brand of home snack products across India. The brand’s modak and puran poli are both cloud kitchen products, and the sharks praised the packaging.
Currently, the shelf life of their products is 25-30 days, but they plan to extend it to 2-2.5 months using MAP and nitrogen flushing techniques.
Their first fundraising round, led by their mentor, raised ₹7.5 lakhs at a ₹10 crore valuation. Two months ago, they secured another ₹29 lakhs from private angel investors at the same valuation.
The average selling price of their products is ₹650, with production costs at 25% of that. Their gross margin stands at 55%. Last year (2021), they generated annual revenue of ₹1.4 crores, and in 2022, they have already reached ₹1.2 crores, expecting to hit ₹3 crores by year-end.
In June 2022, their net loss was ₹1.08 lakhs, followed by a net loss of ₹2 lakhs in July. However, they turned a profit of ₹6.5 lakhs in August. Anupam Mittal made a direct offer of ₹40 lakhs for 4% equity at a ₹10 crore valuation.
Vineeta Singh offered ₹40 lakhs for 10% equity at a ₹4 crore valuation, while Aman Gupta proposed ₹40 lakhs for 5% equity at an ₹8 crore valuation. Namita Thapar stated that other sharks could scale the business better than she could, opting out.
Peyush Bansal decided to join Anupam, offering ₹40 lakhs for 4% equity. Aman expressed his desire to negotiate independently and adjusted his offer to match Anupam and Peyush’s proposal. Ultimately, Vineet, Geeta, and Darshil agreed to the deal with Anupam and Peyush.
Finalize: Peyush Bansal and Anupam Mittal invested ₹40 Lakhs in “Patil Kaki” for 4% equity.
Patil Kaki Shark Tank India Update
Patil Kaki’s website experienced a crash after the Shark Tank India episode aired, attracting thousands of visitors.
By January 2023, the brand anticipates having over 20,000 customers and plans to deliver products nationwide. Anupam and Peyush will assist in scaling the brand and enhancing product manufacturing.
Anupam has a strong track record, having invested in multiple food and beverage brands that currently generate annual revenues exceeding ₹100 crores.
The episode aired on January 5, 2023, and Vineet, Geeta, and Darshil delivered a compelling pitch. The co-founder projected revenue of ₹3 crores by the end of 2022.
We will continue to follow Geeta Patil and her company for further updates.
What Is Patil Kaki’s Net Worth?
Patil Kaki is valued at ₹10 crores and is gradually expanding. The company plans to enter retail chain stores, navigating a challenging snacks industry where many startups have struggled.
Media reports estimate that India’s snack food market will reach $66.92 billion in 2023, with continuous growth expected.
Patil Kaki primarily focuses on traditional Marathi homemade snacks while also diversifying its product range. The business has garnered a valuation in crores, particularly while supplying food to the Mumbai BMC.
The brand has been featured in various media outlets, including The Better India, ABP News, Moneycontrol, Mint, and others.
Headquartered in Mumbai, Maharashtra, the company employs between 10 to 20 people.
Yes, Patil Kaki is still in business as of April 2024.
