Pinch Me Therapy Dough is an aromatherapy-infused putty designed to relieve stress. This therapeutic dough can be used anytime and anywhere when you’re feeling overwhelmed.
The recipe for the dough is top secret, but it is completely safe and free from toxic substances. Its “squishy” texture makes it fun to manipulate—you can smash, squish, roll, and twist it.
Colors play a significant role in the product, as they can affect emotions, psychology, and even physical sensations. The dough features a variety of colors, with red being exciting and pink being calming.
Pinch Me Therapy Dough offers various scents and colors, including Spa, Ocean, Surf, Relief, Bliss, Zen, Peace, Sun, Beach, Chill, Bumbleberry, Refresh, Retro, Citrus, Melon, and more.
Pricing for the product includes a ten-ounce tin for $24.99 and a three-ounce tin for $14.99. Additionally, a Therapy Dough spray is available for $10.99.
| Company Name | Pinch Me Therapy Dough |
| Founder | Nancy Rothner |
| Product | Aromatherapy Infused Putty Dough for Stress-Relief |
| Asked For | $300k for 7% Equity |
| Final Deal | $300k for 20% Equity |
| Shark | Robert Herjavec |
| Episode (Shark Tank USA) | S12 E16 |
| Air Date | March 5, 2021 |
| Business Status | In Business |
| Lifetime Worth (Sales) | $1M *estimated |
| Website | Visit Website |
| Headquarters | Lewes, Delaware, United States |
| Go To Amazon | Buy Now |
Another Shark Tank Pitch
Who Is The Founder Of Pinch Me Therapy Dough?
Nancy Rothner is the Founder and CEO of The Pinch Me Therapy Dough Company, which she started in 2014. A Clinical and Medical Hypnotherapist by profession, Nancy specializes in patient support for stress relief.
When launching the company, Nancy faced numerous challenges. Her goal was to provide a product that helps reduce stress anytime and anywhere. To promote her product, she attended various retail trade shows, sharing information about its benefits with potential customers.
Thanks to Nancy’s dedication and efforts, Pinch Me Therapy Dough has garnered significant recognition, even winning an award at the American Music Awards.
Did Pinch Me Therapy Dough Get a Deal on Shark Tank?
Nancy Rothner took her company, Pinch Me Therapy Dough, to Shark Tank, seeking $300,000 in exchange for 7% equity, which valued the company at $4.2 million.
The production cost of the dough is $4.50, while it retails for $14.99. The sharks were impressed by the sales reports, noting that the company’s lifetime sales reached $5.3 million by 2021.
In 2019, the company generated $1.9 million in sales, but in 2020, projections indicated a decrease to $1.2 million due to pandemic-related challenges.
After some negotiation, Kevin O’Leary offered $300,000 for 25% equity, and Robert Herjavec matched this offer. Before the deal could close, Daymond John entered the conversation, proposing $300,000 for 20% equity.
Nancy then countered Kevin and Robert with a 20% equity offer, which Robert accepted, finalizing the deal.
Pinch Me Therapy Dough Shark Tank Update
After a few months following their Shark Tank episode, Pinch Me Therapy Dough experienced a significant increase in sales. The year 2021 proved to be particularly fruitful, with the company’s annual revenue reaching around $1 million.
The company has gained recognition, being featured in gift guide articles by notable publications such as Good Morning America, The Guardian, and Forbes.
They have also launched a wholesale model, which includes free returns and a $100 gift on the first order to encourage retailers to stock their products.
In 2020, the company also reported annual sales of $1 million, but this figure was lower than expected.
Despite the product’s quality, effective marketing is essential for growth. Given its placement in the wellness, mental health, and self-care categories, there is significant potential for increased sales in clinics and drugstores.
