StepNPull Shark Tank Update (Season 12)

StepNPull is a door opener that is opened through the foot without touching the door in hand. StepNPull company’s product prevents the spread of germs in the outdoors. Three entrepreneurs from this company appeared in Shark Tank Season 12 Episode 19 and asked the Sharks for $300,000 for 3% equity.

StepNPull Company is formed by three friends. Its product is mainly a door opener tool. With the help of this tool, the door is opened through the foot. The advantage of this is that things like germs, viruses, etc. are not shared.

This is a problem-solving product that every person has to go through in daily life. When people go to the toilet or any other place, they use paper or a towel to open the door.

Because they know that many people use the toilet every day to open the door by hand. Due to this, the germ in the hand of a person goes to the other person. Due to these germs, different types of diseases keep happening later.

This is a big problem in today’s time because most people are not aware of this problem. However, after the arrival of the Covid 19 pandemic, people follow feminine rules and they do not want to go to any place where they feel that there are germs.

People care the most when they go to public restrooms because streptococcus, staphylococcus, and bacteria are found more in public restrooms.

To reduce all these problems to some extent, StepNPull launched the Hands-Free Door Opener Tool in 2007.

Mike Sewell, Ron Ely, and Kelly Coddington These three friends started this company in 2007. Mike first tackled this problem when he was going to the toilet when he saw people using paper towels to open the door.

Mike, To solve this problem, he prototyped the product and together with his friend started manufacturing and shipping from his garage.

These three friends did not think that after the arrival of the Pandemic, the sales of their StepNPull product would grow so much. This sale was unexpected during the COVID-19 pandemic, which no one had ever thought of.

In the middle of 2020, this company had sales of $ 7 million.

There are many companies which had suffered a lot of losses during the pandemic but this company is the one that got the most profit during this pandemic.

What Is StepNPull?

StepNPull is a company that manufactures door extension tools. This tool opens any door through the foot without putting a hand.

It is a simple stainless steel & aluminum product that easily corrodes any type of commercial wood, glass, and metal door. The aluminum used in this product is 70% recycled.

It comes with screws to install at any door, which keeps the tool firmly attached to the doors. So that if any person hits his foot, it does not leave.

When you order this hands-free door opener, you will get it with mounting screws, barrel bolts, door decals, and installation instructions.

In this, you get a 15-year warranty, UL certified and it gets installed in 5 minutes. It currently comes in (Width x Height x Depth | 5″ x 1.5″ x 3″) size.

If you want to buy StepNPull then this product is available on Amazon and its price is $29.95.

Company NameStepNPull
FounderMike Sewell, Ron Ely, and Kelly Coddington
Producthand free door opener
Asked For$300k for 3% equity
Final Deal$300k for 6% equity
SharkKevin O’Leary
Episode (Shark Tank USA)S12 E19
Air DateApril 2, 2021
Business StatusIn Business
Net Worth$2.8 Million *estimated
WebsiteVisit Website
HeadquartersSpringfield, Missouri, US
Go To AmazonBuy Now

Another Shark Tank Pitch

Who Is The Founder Of StepNPull?

The StepNPull Company was officially launched in 2007 by three friends Mike Sewell, Ron Ely, and Kelly Coddington.

Before starting this company, in the 1990s, these three friends used to work as CO-workers in a telecommunications company.

Mike Sewell received his Bachelor of Business Administration from Baker University and was the network manager of Verizon Company.

In June 2021, Road Worthy became the executive director of the company. Currently, Mike is the Inventor & President of StepNPull Company.

Kelly Coddington is the Vice President of this company. Ron Ely is the sales manager of this company.

StepNPull Before Shark Tank

Mike, Ron, and Kelly began manufacturing and shipping this product from their small garage.

This product was created to solve a major problem that everyone is facing. That’s why its sales started to grow slowly.

This company shipped the product to the biggest corporations in the world. Many of these companies are such that they have a capacity of billions of dollars.

This includes Coca-Cola, Facebook, Google, and Walmart. They got orders in bulk from these companies, after which StepNPull’s revenue reached millions of dollars.

When Covid-19 hit, their business started expanding in 2020. This company’s product was covered by national and international media.

In 2017, their first restaurant customer became the Kansas City Steak Company, whose doors had this hands-free door opener tool installed.

In 2018, American restaurant & bar Big Whiskey installed 4 units of this product on patios, front doors, and bathrooms to prevent the spread of germs.

By 2018, StepNpull had installed its door opener product in 20+ industries & businesses, at the same time this product was also very popular.

This mainly includes Google, YouTube, Boeing, Walmart, St. Jude Research Hospital, Ford, the U.S. Navy, and the U.S. Army.

According to SBJ Magazine, In 2019, the company had sold 13,000 units, earning them an annual revenue of $336,000.

Pandemic had sold 4,000 units in a single day in March 2020, this was their high sales.

In 2020, their sales reached 150,000 – 200,000 units. Most of the orders were coming from Australia, South Africa, Hong Kong, America, and China

From 2018 to 2020, the revenue generated by this company was not able to do it for its entire 14 years.

StepNPull three owners Mike, Ron, and Kelly appeared on Shark Tank Season 12 Episode 19 on April 2, 2021, to expand their company globally.

How Was The Shark Tank Pitch Of StepNPull?

On April 2, 2022, StepNPull appeared in Shark Tank Season 12 Episode 19 and this was it conversation with the sharks.

President Mike entered Shark Tank and asked the Sharks for $300,000 for 3% equity. Mike explains this problem to the shark through a demo session on how the “restroom” spreads germs to the people who do it.

Lifetime sales of this patented device were $35,000 before the Covid-19 pandemic, but sales of $1.7 million by March 2020 after the pandemic. Their sales reached $7 million in mid-2020.

The retail price of this product is $29.95 and the cost of manufacturing per unit ranges from $8-$9 in the United States.

Mike said that his 25% is a distributor and 75% is direct sales. Most of them get sales through their website, about 35%.

Mark Cuban tells Mike you don’t need the offer and this business is growing very well, so I’m out.

Robert had to say in it “I think you’ll continue, but more at the $300K level. I think you’ve hit a peak. I don’t want to buy in at the peak. For that reason I’m out”.

Kevin made an offer to Mike of $300,000 for 10%.

Daymond told Mike that he would reduce this production cost, To make StepNPull all commercial doors, we will partner with the International Door Association. Daymond offers $300,000 for 12%

Lori said she would sell this product to consumers through infomercials. Her offer was $300k for 5% equity + a royalty of $0.50 until $500k is paid, then the royalty drops to $0.20 in perpetuity.

Daymond made another offer of $300k for an 8% equity. Mike said to Daymond will you come up to 6%, meanwhile, Lori got out of it.

Mike asked Daymond for 7% but in the meantime, Kevin said we are in it, Daymond said it can’t be less than 8%. Kevin moved up to 6% equity and Mike agreed.

StepNPull Shark Tank Update

StepNPull Shark Tank Update
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By the way, this StepNPull business did not need any investment but a mentor is needed for global expansion. By dealing with this company, Kevin filled the shortage of that mentor.

As of August 2022, this business has completed 14 years. It currently ships the product in 50+ countries. They have 5000+ business customers and 450,000+ units sold so far.

This product is available online at multiple Acme stores including Home Depot, Lowes, Menards, and Amazon.

Many big companies have become their customers, their name is Nike, NASA, Ikea, Ford, Google, Walmart, and many more.

The StepNPull product can be applied everywhere including Restaurants, Hotels, Healthcare, Office Buildings, Retail Stores, colleges & universities, Convenience Stores & Interior Doors & Restrooms.

You will get it in multiple colors Silver, Black, Blue & Copper.

StepNPull is getting a very good response on Amazon, most of the people are giving a positive rating.

The StepNPull Shark Tank episode that aired on April 2, 2021, must have generated millions of dollars in sales for a few months.

Kevin will not close this business deal till August 2021, he is associated with it.

Till now we have not received any official information, we are currently following StepNPull.

What Is The StepNPull Net Worth?

Analyzing the first two years of sales, we estimate StepNPull net worth to be $2.8 million.

StepNPull was started from a garage and it took 14 years to become a million-dollar value business. The pandemic completely boosted the sales of the business.

The company comes in the retail office equipment industry category and is known for its commercial hardware.

Yes, StepNPull is still in business as of April 2024.

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