StepNPull is a company that manufactures innovative door extension tools designed to allow users to open any door with their foot, eliminating the need to use their hands.
This tool is made from a simple combination of stainless steel and aluminum, making it capable of effectively handling various types of commercial doors, including wood, glass, and metal. Notably, 70% of the aluminum used in this product is recycled.
The product comes with screws for easy installation on any door, ensuring it remains securely attached. This feature allows users to open the door without worrying about the tool detaching when kicked.
When you order the hands-free door opener, you will receive mounting screws, barrel bolts, door decals, and clear installation instructions. The tool is UL certified, comes with a 15-year warranty, and can be installed in just five minutes. It is available in the size of 5″ x 1.5″ x 3″ (Width x Height x Depth).
You can purchase StepNPull on Amazon for $29.95.
| Company Name | StepNPull |
| Founder | Mike Sewell, Ron Ely, and Kelly Coddington |
| Product | hand free door opener |
| Asked For | $300k for 3% equity |
| Final Deal | $300k for 6% equity |
| Shark | Kevin O’Leary |
| Episode (Shark Tank USA) | S12 E19 |
| Air Date | April 2, 2021 |
| Business Status | In Business |
| Net Worth | $2.8 Million *estimated |
| Website | Visit Website |
| Headquarters | Springfield, Missouri, US |
| Go To Amazon | Buy Now |
Another Shark Tank Pitch
Who Is The Founder Of StepNPull?
The StepNPull Company was officially launched in 2007 by three friends: Mike Sewell, Ron Ely, and Kelly Coddington.
Before starting this venture, the trio worked together in the telecommunications industry during the 1990s.
Mike Sewell holds a Bachelor of Business Administration from Baker University and previously served as the network manager at Verizon. In June 2021, Road Worthy became the executive director of the company. Currently, Mike serves as the inventor and president of StepNPull.
Kelly Coddington is the vice president of the company, while Ron Ely holds the position of sales manager.
How Was The Shark Tank Pitch Of StepNPull?
On April 2, 2022, StepNPull appeared in Shark Tank Season 12, Episode 19. President Mike entered the tank seeking $300,000 for 3% equity. He explained the problem of germ transmission in restrooms through a demonstration of how the device works.
Before the COVID-19 pandemic, the lifetime sales of this patented device were $35,000. However, by March 2020, sales surged to $1.7 million, reaching $7 million by mid-2020.
The retail price of the StepNPull is $29.95, with manufacturing costs per unit ranging from $8 to $9 in the United States. Mike stated that 25% of their sales come from distributors, while 75% are direct sales, with approximately 35% of those occurring through their website.
Mark Cuban remarked to Mike that he didn’t need to make an offer, as the business was growing well, so he was out. Robert Herjavec expressed that he believed the business would continue but felt it had peaked at the $300K level, leading him to also withdraw.
Kevin O’Leary then made an offer of $300,000 for 10% equity. Daymond John suggested he could help reduce production costs and proposed a partnership with the International Door Association to market StepNPull to all commercial doors. He offered $300,000 for 12% equity.
Lori Greiner stated that she would sell the product to consumers through infomercials, offering $300,000 for 5% equity, along with a royalty of $0.50 until $500K was paid, after which the royalty would drop to $0.20 indefinitely.
Daymond adjusted his offer to $300,000 for 8% equity. Mike countered, asking Daymond to come down to 6%, while Lori opted out of the deal. Mike then requested 7%, but Kevin said they were in it together. Daymond insisted he couldn’t go lower than 8%. Ultimately, Kevin raised his offer to 6% equity, and Mike agreed.
StepNPull Shark Tank Update
The StepNPull business did not require any investment; instead, it needed a mentor for global expansion. By partnering with Kevin O’Leary, they filled this mentorship gap.
As of August 2022, the business celebrated 14 years and now ships products to over 50 countries. They have more than 5,000 business customers and have sold over 450,000 units to date.
The StepNPull product is available online at various retailers, including Home Depot, Lowe’s, Menards, and Amazon.
Several major companies have become their customers, including Nike, NASA, Ikea, Ford, Google, Walmart, and many others.
StepNPull can be applied in various settings, including restaurants, hotels, healthcare facilities, office buildings, retail stores, colleges and universities, convenience stores, and interior doors and restrooms. The product is offered in multiple colors: silver, black, blue, and copper.
The StepNPull product has received a positive response on Amazon, with many customers leaving favorable reviews.
The Shark Tank episode that aired on April 2, 2021, likely generated millions of dollars in sales in the following months. Kevin O’Leary remained associated with the business until August 2021 and has not closed the deal.
Currently, we are following StepNPull for any official updates.
What Is The StepNPull Net Worth?
Based on an analysis of the first two years of sales, we estimate StepNPull’s net worth to be approximately $2.8 million.
Yes, StepNPull is still in business as of April 2024.
