Rebel Cheese offers a variety of vegan cheeses made from nut milk instead of cow’s milk. Their product line includes unique flavors such as Gruyere, Balsamic Fig and Walnut Fromage, Parmesan, Truffle Chèvre, Truffle Brie, Spanish Paprika Chèvre, Ash Chèvre, and Cinnamon Cognac Gjetost, among others.
Additionally, they provide curated boxes like the Fromagier and Winter Wonder, priced at $115 and $158, respectively. Customers can purchase these products on a one-time basis or through a subscription service via their website.
| Company Name | Rebel Cheese | |
| Founder | Fred Swar and Kirsten Maitland | |
| Founded | 2019 | |
| Product | Vegan Cheese Restaurant | |
| Asked For | $750,000 for 5% equity | |
| Final Deal | $750,000 for 10% equity | |
| Shark |  Mark Cuban |  Lori Greiner |
| Episode (Shark Tank USA) | S15 E9 | |
| Air Date | Dec 15, 2023 | |
| Business Status | In Business | |
| Website | Visit Website | |
| Headquarters | Napa, California, USA | |
| Lifetime Worth (Sales) | $10M *estimated | |
| Buy and Watch | Buy Now | Amazon Prime |
Another Shark Tank Pitch
Who Is The Founder Of Rebel Cheese?
Rebel Cheese was co-founded by husband and wife duo Fred Swar and Kirsten Maitland. Together, they operate a restaurant in Austin, where they offer a variety of desserts, sandwiches, and, of course, their unique vegan cheeses. Their commitment to plant-based alternatives has allowed them to create a diverse range of flavors that cater to a growing market of health-conscious consumers.
How Was The Shark Tank Pitch Of Rebel Cheese?
After entering Shark Tank, co-founders Fred Swar and Kirsten Maitland sought $750,000 for 5% equity, valuing their vegan cheese business at $15 million.
They presented their top-selling cheeses—Brie, Honee Pistachio Chèvre, Sundried Tomato Fromage, Sharp Cheddar, and Pimento—to the Sharks, who were impressed with the flavors.
In 2022, Rebel Cheese generated $2.5 million in sales and projected $3.5 million for 2023, focusing on scaling rather than immediate profit.
Their revenue streams consist of 16% from e-commerce, 17% from wholesale, and 65% from their Austin restaurant, which supplies over 100 retail stores. The production cost for Brie cheese is $4.67, with a retail price of $9.
Kevin O’Leary opted out due to the high valuation, while Mark Cuban offered $750,000 for 10% equity, prompting Lori Greiner to join him in the deal.
The founders countered with several offers, including $1 million for 10% and $750,000 for 7.5% equity, but ultimately accepted Mark and Lori’s offer.
Sharks Offers list!
| Sharks | Offers |
|---|---|
 Robert Herjavec | No Offer |
 Kevin O’Leary | No Offer |
| Mark Cuban | $750k for 10% equity with Lori Greiner |
 Emma Grede | No Offer |
| Lori Greiner | $750k for 10% equity with Mark Cuban |
| Founder’s (Countered) | $750k for 6% equity (NA) (M&L) $1M for 10% equity (NA) (M&L) $750k for 7.5% equity (NA) (M&L) |
| Final Deals | $750k for 10% equity |
Rebel Cheese Shark Tank Update
Rebel Cheese secured a deal on Shark Tank when Mark Cuban and Lori Greiner invested in the business, promising to assist with distribution and marketing.
Following their appearance, the restaurant in Austin saw a surge in visitors eager to try their vegan cheese. The business has gained significant popularity in the area.
Co-founders Fred and Kirsten delivered an impressive pitch, sharing their entrepreneurial journey with the Sharks. The exposure from the episode not only boosted awareness of their vegan cheese products but also attracted many new customers to their restaurant.
What Is Rebel Cheese Net Worth?
Rebel Cheese’s net worth is estimated at $15 million. In 2021, the market size of the cheese industry in the United States was valued at approximately $38.98 billion, with vegan cheese alone estimated to be worth around $9 billion.
Annual Revenue by Years
Note: This report is based on our research and data so far. In this, we are only estimating the annual revenue.
| Years | Annual Revenue |
| 2023 | $3.5 *estimated |
| 2022 | $2.5M *estimated |
Funding Reports to Date!
| Years | Funding Amount | Investor |
| 2023 | $750k | Mark Cuban Lori Greiner |
The company’s headquarters is located in Austin, Texas, and it employs between 2 to 10 people.
Yes, Rebel Cheese is still in business as of December 2023.
