Rebel Cheese is a vegan cheese business founded by husband and wife team Fred Swar and Kirsten Maitland. They have opened their vegan restaurant in Austin where they serve different vegan foods along with vegan cheese.
During the Covid 19 Pandemic, all the food businesses shut down, they started online food delivery and gave it to them, and they generated a lot of sales. They mostly sold desserts and sandwiches online.
Fred and Kirsten appeared in Shark Tank Season 15 Episode 9 to expand their Cheese Business. Shark is helping to take the business to the next level.
What Is Rebel Cheese?
Rebel cheese is a vegan cheese made from nut milk instead of cow milk. They sell different flavored cheeses like Gruyere, Balsamic Fig and walnut Fromage, Parmesan, Truffle Chèvre, Truffle Brie, Spanish Paprika Chèvre, Ash Chèvre, Cinnamon Cognac Gjetost, and many more.
They also sell Curated boxes such as Fromagier, and Winter Wonder, which cost $115 and $158. You can buy from their website on an on-time or subscription basis.
| Company Name | Rebel Cheese | |
| Founder | Fred Swar and Kirsten Maitland | |
| Founded | 2019 | |
| Product | Vegan Cheese Restaurant | |
| Asked For | $750,000 for 5% equity | |
| Final Deal | $750,000 for 10% equity | |
| Shark |  Mark Cuban |  Lori Greiner |
| Episode (Shark Tank USA) | S15 E9 | |
| Air Date | Dec 15, 2023 | |
| Business Status | In Business | |
| Website | Visit Website | |
| Headquarters | Napa, California, USA | |
| Lifetime Worth (Sales) | $10M *estimated | |
| Buy and Watch | Buy Now | Amazon Prime |
Another Shark Tank Pitch
Who Is The Founder Of Rebel Cheese?
The co-founders of Rebel Cheese Business are Fred Swar and Kirsten Maitland, both of them are husband and wife. They have a restaurant in Austin where they sell desserts, sandwiches cheese, etc.
How Was The Shark Tank Pitch Of Rebel Cheese?
After entering Shark Tank, Fred Swar and Kirsten Maitland asked the Sharks for $750,000 for 5% equity at a $15 million valuation. They explained to the Sharks about their vegan cheese business.
They made the sharks test their top-selling 5 Brie, Honee Pistachio Chevre, Sundried Tomato Fromage, Sharp Cheddar, and Pimento and the sharks liked it very much. 16% of their sales come from e-commerce, 17% from wholesale and 65% from restaurant business. Their restaurant is in Austin, Texas.
Currently, their products are available in 100+ retail stores. So the making cost of Brie cheese is $4.67 and the retail cost including all necessary expenses comes to $9.
They had made sales of $2.5 million in 2022 and are projecting to make sales of $3.5 million in 2023. This is the year they focus on scale rather than profit. They estimate they will cross 500 stores by 2024 and could bring in $7 million.
Kevin O’Leary is out of this business due to high valuation. Mark Cuban immediately offered $750,000 for 10% equity. Within seconds, Lori Greiner decided to team up with Mark.
The founders countered with 6% equity but Mark said no. Second countered $1m for 10% equity but the Sharks said no. 3rd countered with $750k for 7.5% equity but the Sharks said no. Fred and Kirsten accept Mark and Lori’s offer.
Sharks Offers list!
| Sharks | Offers |
|---|---|
 Robert Herjavec | No Offer |
 Kevin O’Leary | No Offer |
| Mark Cuban | $750k for 10% equity with Lori Greiner |
 Emma Grede | No Offer |
| Lori Greiner | $750k for 10% equity with Mark Cuban |
| Founder’s (Countered) | $750k for 6% equity (NA) (M&L) $1M for 10% equity (NA) (M&L) $750k for 7.5% equity (NA) (M&L) |
| Final Deals | $750k for 10% equity |
What Happened To Rebel Cheese After Shark Tank?
Rebel Cheese gets a deal on Shark Tank. Mark Cuban and Lori Greiner invested in the business and said they would help with distribution and Marketing.
What’s new on Rebel Cheese
Last Update: December, 2023
After Shark Tank, many people living in Austin visited the restaurant Rebel Cheese to taste their vegan cheese. Currently, this business is very popular in Austin.
Rebel Cheese Shark Tank Update
Both Fred and Kirsten gave a good pitch on the Shark Tank show and also told the Sharks about their business journey. After this episode aired, many people came to know about the founder’s restaurant and also visited the restaurant.
What Is Rebel Cheese Net Worth?
Rebel Cheese’s net worth is estimated at $15 million. According to some reports, the market size of the Cheese Industry in the United States in 2021 is estimated to be USD 38.98 billion and only Vegan Cheese is estimated to be USD 9 Billion.
Annual Revenue by Years
Note: This report is based on our research and data so far. In this, we are only estimating the annual revenue.
| Years | Annual Revenue |
| 2023 | $3.5 *estimated |
| 2022 | $2.5M *estimated |
Funding Reports to Date!
| Years | Funding Amount | Investor |
| 2023 | $750k | Mark Cuban Lori Greiner |
Is Rebel Cheese Still In Business?
To make their vegan cheese available in retail stores, they need a good business partner who can also help in marketing. It will take a lot of time to grow this business.
The headquarters of this company is in Austin, Texas, United States, and 2-10 employees are working in it.
Yes, Rebel Cheese is still in business as of December 2023.
frequently asked questions
Who founded Rebel Cheese?
Rebel Cheese was founded by Fred Swar and Kirsten Maitland.
Did Rebel Cheese get a deal on Shark Tank?
Rebel Cheese got a deal on Shark Tank. Mark Cuban and Lori Greiner invested in this company.
