Lisa Lane went on vacation with her family to a beach house at Jersey Shore, bringing along their four dogs. However, instead of enjoying the beach, she had to spend time cleaning the dogs and the shower walls.
One solution was to install hand-held showerheads, but they were too expensive. To solve this problem, Lisa teamed up with her son, Jake Lane, and founded Rinseroo—a quick and easy solution for rinsing, cleaning, and bathing anywhere.
In Shark Tank Season 16, Month and Son asked the sharks for $343,000 in exchange for 5% equity in their company. Lori Greiner gave them her Golden Ticket, meaning Rinseroo was her best deal of the season—$343,000 for 5% equity.
Company Name | Rinseroo | |
Founder | Jake lane and Lisa lane | |
Founded | 2019 | |
Product | Portable Handheld Shower Hose | |
Asked For | $343k for 5% equity | |
Final Deal | $343k for 5% equity | |
Sharks | Lori Greiner | |
Episode (Shark Tank USA) | S16 E10 | |
Air Date | Jan 31st, 2025 | |
Business Status | In Business | |
Website | Visit Website | |
Headquarters | Millstone Township, New Jersey, USA | |
Lifetime Worth (Sales) | $5M *estimated | |
Buy and Watch | Buy Now | Amazon Prime |
![](https://m.media-amazon.com/images/I/619HJ-VFtGL._AC_SL1000_.jpg)
Portable Bathtub Hose
- Universal Fit, Slip-On Design
- Adjust Water Flow
- Multi-Functional
Who Is The Founder Of Rinseroo?
Rinseroo is a brand under Lane Innovations that creates rinsing, cleaning, and bathing products. The company was founded in 2019 by Lisa Lane and her son, Jake Lane.
Lisa is a pharmaceutical professional and earned her B.A. from the University of Delaware. Her son, Jake Lane, serves as the company’s Chief Operating Officer (COO).
How Was The Shark Tank Pitch Of Rinseroo?
On Shark Tank, Jake and Lisa presented their product in a unique way and asked for $343,000 for 3% equity, valuing their company at $6.86 million.
Lisa revealed that she had purchased Lori Greiner’s book, which helped her identify hero and zero products. She and her son then developed a portable handheld shower hose prototype, which she considered a hero product because it met the three key criteria from Lori’s book: mass market appeal, demonstrability, and problem-solving.
Kevin O’Leary was very interested in understanding why Rinseroo had such a high valuation. In response, Lisa explained that the business started in March 2019 and reached $1 million in sales within its first year. As of 2024, total sales had crossed $5 million.
All Rinseroo products are sold D2C (direct-to-consumer) through their online website. The landed product cost ranges from $2.50 to $4.50, while the retail price is between $15.95 and $29.95, resulting in an impressive 85% profit margin.
The customer acquisition cost is just $2.50, and the best part—Rinseroo currently has a net profit of $1 million. Additionally, all products are patented.
Daymond John showed interest and offered $343,000 for 15% equity.
Kevin O’Leary made a different offer: $343,000 for 5% equity, plus a $2.50 royalty per unit sold until $1 million is paid.
Lori Greiner gave her Golden Ticket, meaning she matched Lisa’s original ask—$343,000 for 5% equity.
Breakdown Sharks Offer
Note: Here’s a quick summary of the offers and counteroffers between the Sharks and Pamela:
Sharks | Offers |
Kevin O’Leary | No Offer |
Kendra Scott | No Offer |
Mark Cuban | No Offer |
Lori Greiner | $343k for 5% equity |
Daymond John | No Offer |
Founder’s (Countered) | No Counter |
Final Deals | $343k for 5% equity |
Rinseroo Shark Tank Update
Lisa’s business, Rinseroo, received Lori Greiner’s Golden Ticket, an honor she gives each season to her favorite product.
Within a week of the episode airing, Rinseroo saw a significant increase in sales, especially on Amazon. Currently, in the Faucet Spray Hoses category on Amazon, the Portable Bathtub Hose is the best-selling product, priced at $33.95.
Currently, Rinseroo sells hose and spray head products along with Shower Wowers, Portable Shower Bidets with Spouts, Toiletry Skins, and other related accessories.
What Is Rinseroo Net Worth?
With a huge profit margin and 20% annual growth, Rinseroo‘s estimated net worth is $3.6 million. Given the strong demand for the product, there is a high possibility that the company’s market cap will continue to increase.
We are actively tracking this business for further updates.