Rule Breaker Shark Tank Update (Season 12)

Nancy Kalish, a journalist and founder of Rule Breaker, appeared on Shark Tank Season 12, Episode 12, seeking $400,000 for a 10% equity stake, giving the company a $4 million valuation.

Rule Breaker Snack is a vegan, gluten-free, and allergy-friendly snack, officially launched in 2015. The snack is named “Rule Breaker” because it defies the traditional rules of snack-making (no flour, eggs, or butter!).

Chickpeas are the key ingredient, with no wheat, tree nuts, peanuts, dairy, eggs, soy, fish, or shellfish used in any form.

All Rule Breaker snacks are certified gluten-free, vegan, non-GMO, and kosher (KOF-K). They are perfect for school-aged children—nut-free, allergy-friendly, and delicious. The snacks include brownies, bites, and blondies that are sweet and tasty, making them a favorite among kids.

Who Is The Founder Of Rule Breaker?

Nancy Kalish is the Founder and CEO of Rule Breaker Snack Company, which was launched in 2015 after a year of experimentation.

Nancy holds a bachelor’s degree in creative writing from Princeton University and a Master of Science in Journalism from Columbia University.

She has worked as a content writer and editor for various magazines and news outlets, including The New York Times, The Oprah Magazine, and Prevention.

Currently, Nancy is self-employed and works full-time running her Rule Breaker Snacks company.

Did Rule Breaker Get a Deal on Shark Tank?

Nancy Kalish, the founder of Rule Breaker Snack, appeared on Shark Tank asking for $400,000 in exchange for 10% equity in her company.

The sharks appreciated the taste of her snacks and were impressed by the product. Nancy had attended trade shows, found a buyer for Lucky Whole Foods Northeast, and by 2021, her sales totaled $1.3 million. In 2020, she achieved $500k in sales but struggled with profitability.

Nancy had invested $1.6 million into the business and also took an SBA loan of $132,000. She used a home equity line of credit, and by February 2021, had used up $600,000 of it, bringing her total investment in the business to $2.3 million.

The profit margin for Rule Breaker is 53%, with each pack priced between $1.99 and $2.99.

Daymond John, however, didn’t like the flavor and chose to opt out. Lori Greiner felt the return on investment would take too long. Mark Cuban was concerned about the risks of putting Nancy’s home on the line, leading him to back out as well. Barbara Corcoran admired Nancy’s optimism but wasn’t interested in taking on the debt. Kevin O’Leary also declined, citing the business’s inability to prove its current viability for investment.

Despite the sharks’ interest in the product, the significant debt burden and financial risks led to a lack of investment during the pitch.

Rule Breaker Shark Tank Update

Although Rule Breaker Snacks didn’t secure a deal on Shark Tank, Nancy Kalish’s company still emerged victorious. After the episode aired, the company’s sales saw a significant increase.

Following the show, Nancy received an invitation from Grupo Bimbo, the world’s largest bakery company. Bimbo Ventures, the venture capital arm of Mexico’s Grupo Bimbo SAB de CV, made a minority investment in Rule Breaker Snacks, further boosting the company’s prospects.

In 2021, Rule Breaker achieved lifetime sales of $1.3 million, and Nancy projected $2.2 million in sales for 2022. The Kickstarter campaign also garnered positive responses, and Nancy raised $113.9K through equity crowdfunding in March 2022.

By June 2022, Rule Breaker Snacks became available at the military commissary in Kaneohe Bay, Hawaii. Additionally, Nancy participated in the prestigious Fancy Food New York Competition in 2022 and reached the finalist round, where the winner would receive a $70,000 prize.

SharktankTalks continues to follow Rule Breaker Snacks and will provide updates as new information emerges.

What Is The Rule Breaker’s Net Worth?

Rule Breaker Snacks currently has an estimated net worth of $2 million. The product has received positive feedback, with 49% of customers on Amazon giving it a 5-star rating.