Shake It Pup is a dog food business that offers a unique product: dry dog food seasoning. This seasoning enhances the taste of dog food while also providing nutritional benefits.
Shake It Pup’s seasoning comes in a variety of flavors, including Bae’con and Eggs, Barkin BBQ, Slammin Salmon, Turkey Feast, Pizza My Heart, Peanut Butter Belly, and more.
Each 4.5-ounce bottle is priced at $12 and is available for purchase on Amazon. These seasonings help ensure that dogs receive healthy nutrition.
| Company Name | Shake It Pup | |
| Founder | Brett Maiolfi and AJ Crook | |
| Founded | 2016 | |
| Product | Dog food seasoning | |
| Asked For | $100k for 20% equity | |
| Final Deal | $100k for 25% equity | |
| Shark |  Mark Cuban | |
| Episode (Shark Tank USA) | S11 E13 | |
| Air Date | Feb 28, 2020 | |
| Business Status | Out of Business | |
| Website | Visit Website | |
| Headquarters | Sunset Beach, California, US | |
| Lifetime Worth (Sales) | $5M *estimated | |
| Buy and Watch | Buy Now | Amazon Prime |
Another Shark Tank Pitch
Who Is The Founder Of Shake It Pup?
Brett Maiolfi is the founder of Shake It Pup, with AJ Crook serving as the brand manager. Prior to launching Shake It Pup, Brett ran Snapwag.
AJ Crook brings extensive branding experience, having worked with companies such as Hype Media Group and The Catch Seafood Co, among others.
How Was The Shark Tank Pitch Of Shake It Pup?
After entering Shark Tank, Brett Maiolfi and AJ Crook requested $100,000 for 20% equity in their business. Since its inception, they have generated $105,000 in sales. Each product has an average production cost of $2.44 and is sold for $12.99, providing a significant profit margin.
Kevin O’Leary made the first offer of $100,000 for 50% equity. Lori Greiner proposed $100,000 for a 3% stake, along with a royalty of $1 per unit until her investment is recouped, which would then reduce to $0.25 per unit indefinitely.
Ultimately, Mark Cuban offered $100,000 for 25% equity, which Brett accepted.
What Happened To Shake It Pup After Shark Tank?
Shake It Pup secured a deal on Shark Tank, but AJ Cooper departed from the company in July 2021, just one year after the episode aired. As of September 2023, the company has gone out of business, with lifetime sales totaling $5 million.
Thanks to its appearance on Shark Tank, sales for Shake It Pup initially surged, attracting many dog lovers to their product. However, after becoming available on Amazon, the brand received numerous negative reviews. Some users reported that their dogs would run away from the food upon smelling it.
What Is the Net Worth of Shake It Pup?
Shake It Pup has a net worth of $0.5 million but is currently inactive. The negative responses from consumers may have contributed to this decline.
Numerous users on Amazon have labeled the product as toxic for dogs, which likely impacted its reputation and sales.
No, Shake It Pup is not in business as of 2023.
