The Pocket Panty is an undergarment business that offers portable panties for women. Ashlee Lena Turner started this venture to address a practical problem: her busy schedule often prevented her from going home to change her panties.
Finding existing options uncomfortable, Ashlee decided to design her own, leading to the creation of The Pocket Panty.
Before launching this business, Ashlee owned Sweet Sugar Shop in Melrose Strip, Los Angeles, California, in 2006, where she managed catering for celebrity parties, baby showers, and awards shows. However, due to construction issues at the shop, she was forced to close it.
After starting her new business, Ashlee appeared on Shark Tank Season 15, Episode 9, seeking the Sharks’ help with marketing.
The Pocket Panty provides portable and hygienic underwear for women. Each pack of pocket panties costs $10, while a set of five packs is priced at $45. Additionally, the company sells shower caps for $13. All products are available on the company’s website.
| Company Name | The Pocket Panty | |
| Founder | Ashlee Lena Turner | |
| Founded | 2021 | |
| Product | Portable Pocket Panty | |
| Asked For | $80,000 for 10% equity | |
| Final Deal | No Deals | |
| Shark | No Sharks | |
| Episode (Shark Tank USA) | S15 E9 | |
| Air Date | Dec 15, 2023 | |
| Business Status | In Business | |
| Website | Visit Website | |
| Headquarters | Los Angeles, California, USA | |
| Lifetime Worth (Sales) | $80k *estimated | |
| Buy and Watch | Buy Now | Amazon Prime |
Another Shark Tank Pitch
How Was The Shark Tank Pitch Of The Pocket Panty?
Ashlee entered Shark Tank seeking to scale her business and requested $80,000 for a 10% equity stake, which implied an $800,000 valuation. She launched The Pocket Panty in late 2021 and achieved $8,000 in sales by September 2021, recouping her initial investment.
The cost to produce one pair of panties is $2.20, with a retail price of $10 and a wholesale price of $5. To date, her total sales amount to $60,000. Although none of the Sharks invested in the business, they suggested focusing on social media marketing.
| Sharks | Offers |
|---|---|
 Robert Herjavec | No Offer |
 Kevin O’Leary | No Offer |
 Mark Cuban | No Offer |
 Emma Grede | No Offer |
 Lori Greiner | No Offer |
| Founder’s (Countered) | No Counters |
| Final Deals | No Deals |
The Pocket Panty Shark Tank Update
Although The Pocket Panty did not secure a deal on Shark Tank, Ashlee Lena Turner’s story garnered significant attention, potentially boosting sales.
The product’s website experienced a surge in traffic, with thousands of visitors attempting to purchase the product simultaneously, leading to increased sales.
After her appearance on Shark Tank, Ashlee shared her entrepreneurial journey and sales data with the Sharks. The episode had a positive impact on her business, resulting in notable revenue growth.
What Is The Pocket Panty Net Worth?
The estimated net worth of The Pocket Panty is $0.5 million. The market size for nightwear and underwear in the United States is projected to be $5.587 billion in 2023, with the industry showing gradual growth. The exposure from Shark Tank may provide a strong boost to the business.
Annual Revenue by Years
Note: This report is based on our research and data so far. In this, we are only estimating the annual revenue.
| Years | Annual Revenue |
| 2023 | *estimated |
| 2021-22 | $80k *estimated |
Funding Reports to Date!
| Years | Funding Amount | Investor |
| N/A | N/A | N/A |
Ashlee Lena Turner possesses extensive knowledge of the retail sector and is well-positioned to succeed in e-commerce. A robust marketing strategy will be crucial for expanding the business.
The company is headquartered in Los Angeles, California, and employs 1 to 5 people.
Yes, Pocket Panty is still in business as of December 2023.
frequently asked questions
Who founded Pocket Panty?
Pocket Panty was founded by Ashlee Lena Turner.
Did Pocket Panty get a deal on Shark Tank?
The Pocket Panty didn’t get the deal on Shark Tank.
