Edwin Heaven appeared on Shark Tank Season 1 Episode 8 for his business Throx a Socks brand and asked the Sharks for $50,000 for 25% equity at a $200k Valuation. He needs the Sharks’ help to make the socks available in Bigbox retail stores nationwide.
If for any reason a single sock from a pair of socks gets lost, the next sock is also of no use. To solve this problem, Edwin started the business Throx which provides three socks at the price of one pair. According to him, this idea will revolutionize the sock industry. Unfortunately, no sharks agreed to invest in this business.
What Is Throx?
Throx is a sock brand that provides three socks in one pair socks box and its price is also the same as one pair socks box. If ever one Sock gets lost, there will be two Sock in the box. The price of one pair of socks ranges from $16.33-23.33. You can buy these socks from Amazon and the official website.
| Company Name | Throx | |
| Founder | Edwin Heaven | |
| Founded | Jan 2005 | |
| Product | Three Socks Come with One Pair | |
| Asked For | $50k for 25% equity | |
| Final Deal | No Deals | |
| Shark | No Sharks | |
| Episode (Shark Tank USA) | S1 E8 | |
| Air Date | Oct 6th, 2009 | |
| Business Status | In Business | |
| Website | Visit Website | |
| Headquarters | San Francisco, California, USA | |
| Lifetime Worth (Sales) | $1M *estimated | |
| Buy and Watch | Buy Now | Amazon Prime |
Another Shark Tank Pitch
Who Is The Founder Of Throx?
The founder and CEO of Throx Company is Edwin Heaven, a resident of San Francisco. This company was started in January 2005.
How Was The Shark Tank Pitch of Throx?
After entering Shark Tank, Edwin asked the Sharks for $50k for 25% equity. He explained his business to the sharks. Sales of $38,000 have been made so far in the year. Kevin O’Leary said that this product cannot even be patented, so he is out.
Kevin Harrington said that this is not a sustainable business then he is out. Barbara Corcoran said that there will be no repeat sales of this product so she is out. Robert Herjavec said that this business is small for him, so he is out.
Daymond John also refused to invest in this business. Edwin had to return from Shark Tank without taking any investment.
Sharks Offers list!
| Sharks | Offers |
|---|---|
 Barbara Corcoran | No Offer |
 Kevin O’Leary | No Offer |
 Robert Herjavec | No Offer |
 Daymond John | No Offer |
 Kevin Harrington | No Offer |
| Founder’s (Countered) | No Counter |
| Final Deals | No Deals |
What Happened To Throx After Shark Tank?
Throx did not get a deal in Shark Tank. All the sharks refused to invest in this business. It’s been 11 years since this episode of Shark Tank, but in March 2024, Edwin’s company Throx is still in business.
At present, the lifetime sales of this company are estimated at $1 million. This product is available on Amazon but there are not many sales from Amazon.
Throx Shark Tank Update
When Edwin told the sharks about his business in Shark Tank, the sharks did not think it was worth investing. If the sharks had invested in this, they might never have got their money back.
What Is Throx’s Net Worth?
Throx’s net worth is estimated at $200,000. Edwin did not give up after Shark Tank, he has already reached $1 million from 38,000 sales. Still, this business did not grow as much as other businesses did.
Annual Revenue by Years
Note: This report is based on our research and data so far. In this, we are only estimating the annual revenue.
| Years | Annual Revenue |
| 2005-24 | $1M *estimated |
Funding Reports to Date!
| Years | Funding Amount | Investor |
| N/A | N/A | N/A |
Is Throx Still In Business?
Edwin is currently the President/Creative Director of Edwin Heaven Writes Like Hell and also manages the business.
The official address of this company is San Francisco, California, United States, and Edwin is working alone in it.
Yes, Throx is Still in business as of 2024.
frequently asked questions
Who founded Throx?
Throx was founded by Edwin Heaven.
Did Throx get a deal on Shark Tank?
No, Throx didn’t get a deal on Shark Tank.
