Edwin Heaven appeared on Shark Tank Season 1, Episode 8 to pitch his business, Throx, a sock brand. He requested $50,000 for 25% equity, valuing the company at $200,000. Edwin sought the sharks’ assistance to make his socks available in big-box retail stores nationwide.
His innovative concept addresses a common issue: when a single sock from a pair is lost, the remaining sock becomes useless. Throx offers three socks at the price of one pair, aiming to revolutionize the sock industry. Unfortunately, none of the sharks agreed to invest in his business.
| Company Name | Throx | |
| Founder | Edwin Heaven | |
| Founded | Jan 2005 | |
| Product | Three Socks Come with One Pair | |
| Asked For | $50k for 25% equity | |
| Final Deal | No Deals | |
| Shark | No Sharks | |
| Episode (Shark Tank USA) | S1 E8 | |
| Air Date | Oct 6th, 2009 | |
| Business Status | In Business | |
| Website | Visit Website | |
| Headquarters | San Francisco, California, USA | |
| Lifetime Worth (Sales) | $1M *estimated | |
| Buy and Watch | Buy Now | Amazon Prime |
Another Shark Tank Pitch
Who Is The Founder Of Throx?
The founder and CEO of Throx is Edwin Heaven, a resident of San Francisco. He started the company in January 2005.
How Was The Shark Tank Pitch of Throx?
After entering Shark Tank, Edwin requested $50,000 for 25% equity and explained his business to the sharks. So far this year, Throx has generated $38,000 in sales.
Kevin O’Leary stated that the product cannot be patented, leading him to decline. Kevin Harrington expressed concerns about the sustainability of the business and opted out as well. Barbara Corcoran noted that there would be no repeat sales, so she also passed. Robert Herjavec felt the business was too small for him and declined to invest.
Daymond John similarly chose not to invest. As a result, Edwin left Shark Tank without securing any investment.
Sharks Offers list!
| Sharks | Offers |
|---|---|
 Barbara Corcoran | No Offer |
 Kevin O’Leary | No Offer |
 Robert Herjavec | No Offer |
 Daymond John | No Offer |
 Kevin Harrington | No Offer |
| Founder’s (Countered) | No Counter |
| Final Deals | No Deals |
Throx Shark Tank Update
Throx did not secure a deal on Shark Tank, as all the sharks declined to invest. Eleven years later, in March 2024, Edwin’s company Throx is still in business.
Currently, the company’s lifetime sales are estimated at $1 million. While the product is available on Amazon, it hasn’t generated significant sales through that platform.
When Edwin presented his business on Shark Tank, the sharks did not see it as a worthwhile investment. Had they invested, they might not have seen a return on their money.
What Is Throx’s Net Worth?
Throx’s net worth is estimated at $200,000. Despite not securing an investment on Shark Tank, Edwin did not give up; he has achieved $1 million in sales from 38,000 units. However, the business has not grown as much as others in the market.
Annual Revenue by Years
Note: This report is based on our research and data so far. In this, we are only estimating the annual revenue.
| Years | Annual Revenue |
| 2005-24 | $1M *estimated |
Funding Reports to Date!
| Years | Funding Amount | Investor |
| N/A | N/A | N/A |
Edwin is currently the President and Creative Director of Edwin Heaven Writes Like Hell, where he also manages the operations.
The official address of Throx is San Francisco, California, and Edwin is currently working alone in the business.
Yes, Throx is Still in business as of 2024.
frequently asked questions
Who founded Throx?
Throx was founded by Edwin Heaven.
Did Throx get a deal on Shark Tank?
No, Throx didn’t get a deal on Shark Tank.
