TOAST IT is a brand specializing in ready-to-eat Venezuelan arepas and Latino foods. They offer a range of products, including Cassava Arepas, Chia Flaxseed Arepas, Original Arepas, Pandebono Bites, and Plantain Bunuelos.
All their arepas are crafted from high-quality ingredients, and they are gluten-free, dairy-free, sugar-free, and non-GMO. For instance, a pack of 6 Cassava (Yuca) Arepas is priced at $55.99, while a pack of 6 Original Arepas costs $49.99.
| Company Name | Toast It | |
| Founder | Mafe Cabezas and Coco Viete | |
| Founded | 2019 | |
| Product | Guilt-free & convenient Latin American food staples | |
| Asked For | $100k for 5% equity | |
| Final Deal | $150k for 20% equity | |
| Shark |  Daniel Lubetzky | |
| Episode (Shark Tank USA) | S15 E2 | |
| Air Date | Oct 6, 2023 | |
| Business Status | In Business | |
| Website | Visit Website | |
| Headquarters | Miami, Florida, USA | |
| Lifetime Worth (Sales) | $0.4M *estimated | |
| Buy and Watch | Buy Now | Amazon Prime |
Another Shark Tank Pitch
How Was The Shark Tank Pitch Of Toast It?
Mafe Cabezas and Coco Viete, the founders of TOAST IT, appeared on Shark Tank seeking $100,000 for 5% equity in their company. They impressed the Sharks with the taste of their arepas and shared their journey.
By May 2023, TOAST IT’s products were in 900 stores, including Publix, Walmart, Whole Foods Market, and Winn-Dixie. In 2022, the company achieved $200,000 in sales, and within the first five months of 2023, it nearly reached $195,000. They are targeting $500,000 in sales by the end of the year.
TOAST IT’s arepas cost $2.30 to make and sell for $3.23, yielding a gross margin of 30% before expenses and a 20% margin after expenses. Kevin O’Leary initially offered $100,000 for 20% equity, valuing the company at $500,000, and Daniel Lubetzky matched this offer.
The founders countered with a request for $150,000 for 15% equity. Kevin O’Leary declined, but Daniel Lubetzky countered with $150,000 for 20% equity, which the founders accepted.
Toast It Shark Tank Update
Founder Mafe Cabezas welcomed her child, Lara, on October 10, 2023. Currently, TOAST IT’s frozen foods are available at nationwide stores including Walmart, Publix, Winn-Dixie, Whole Foods, Milans, and more.
What Is Toast It Net Worth?
The estimated net worth of Toast It is $1 million, based on the company’s lifetime sales and valuation. The brand’s products reflect Latin American culture, catering to a significant market, with an estimated 62.5 million Latinos living in the United States as of 2021.
Annual Revenue by Years
Note: This report is based on our research and data so far. In this, we are only estimating the annual revenue.
| Years | Annual Revenue |
| 2023 | $195k *estimated (May 2023) |
| 2022 | $200k *estimated |
Funding Reports to Date!
| Years | Funding Amount | Investor |
| 2023 | $150k | Daniel Lubetzky |
Toast It is headquartered in Miami, Florida, and has 2-10 employees according to its LinkedIn profile.
