You Go Natural (YGN) is a premium natural hair accessories brand that offers a variety of products, including turbans, buns, headbands, scrunchies, durags, and more.
Their wraps are crafted from high-quality materials and are machine washable. All men’s and women’s turbans on their website are priced above $25.
You can purchase YGN products from their official shop, as well as from Urban Outfitters and Target stores.
| Company Name | You Go Natural (YGN) |
| Founder | Monique Little |
| Founded | 2016 |
| Product | premium natural hair accessories |
| Asked For | $400k for 5% equity |
| Final Deal | $400k debt + $3 per unit in headband and $5 per unit of other as royalty until money back for 10% on equity |
| Shark | Mark Cuban |
| Episode (Shark Tank USA) | S14 E21 |
| Air Date | May 5, 2023 |
| Business Status | In Business |
| Website | Visit Website |
| Headquarters | Dallas, Texas, United States |
| Lifetime Worth (Sales) | $50M *estimated |
| Go To Amazon | Buy Now |
| Watch On | Amazon Prime |
Another Shark Tank Pitch
Who is The Founder of You Go Natural?
The Founder and CEO of You Go Natural is Monique Little, while David Dundas serves as the COO of the company.
Monique holds a Bachelor of Arts from Rutgers University, and David is the founder of HelloConvo, an influencer marketing company.
How Was The Shark Tank Pitch Of You Go Natural?
After entering Shark Tank, Monique and David requested $400,000 for 5% equity, providing the sharks with an overview of their business. Their swim turban video went viral on TikTok, garnering nearly 10 million views and resulting in thousands of sales.
They manufacture all their products in Dallas, Texas, with production costs ranging from $4 to $7. The retail prices for these items are between $35 and $48.
In 2022, the business celebrated its sixth anniversary, achieving sales of $2 million in 2020, $7.5 million in 2021, and projected to reach $10 million by the end of 2022. Their lifetime sales to date exceed $50 million.
Despite raising funds in 2021, they experienced a loss of $2 million that year. Currently, they have $100,000 in cash available and spent $3 million on advertising in 2021. Their Customer Acquisition Cost stands at a high $30.
They have already rolled out products in over 316 stores. All the sharks opted out, except Mark Cuban, who noted that the sales and losses were concerning.
Mark Cuban offered $400,000 for 20% equity, valuing the company at $2 million. David countered with a request for $400,000 for 12% equity or $400,000 in debt plus some royalty deals.
Ultimately, the deal was finalized with Mark for $400,000 in debt, along with a royalty of $3 per unit for headbands and $5 per unit for other products until the amount was recouped, in exchange for 10% equity.
Finalize: Mark Cuban invested $400k in “YGN” for 10% equity + $3 per unit in headband and $5 Other products as royalty until back money.
You Go Natural Shark Tank Update
Both siblings delivered an impressive presentation on Shark Tank, engaging in detailed discussions about their business with the sharks. Following the airing of this episode, their sales experienced a significant boost.
YGN successfully secured a deal on Shark Tank, with Mark Cuban agreeing to a debt arrangement in exchange for 10% equity.
Monique and David provided an excellent overview of their business, highlighting their sales figures and anticipated growth. They also disclosed their annual revenue during the pitch.
We will continue to follow Monique Little and her company for further updates.
What is The Net Worth of You Go Natural?
You Go Natural is currently valued at approximately $8 million. Established in 2016, the brand has generated millions in sales over the years. Their mission is to make life and hairstyling effortless for their customers.
Yes, You Go Natural (YGN) is still in business as of April 2024.
