The Dirty Cookie is a custom cookie brand based in Orange County, California, specializing in gifting. Their signature cookie shot glasses, made of cake, can be filled with various treats like chocolate and milk.
This company offers a variety of products, including cookie shots, stuffed cookies, and corporate gifting options, with a focus on creatively designed cookies for different occasions.
Their offerings cater to various age groups and include DIY Cookie Shot Decorating Kits, Ready-to-Go Cookie Shots, beverage mixes, and gifts for occasions such as Mother’s Day, Easter, Ramadan and Eid, birthdays, and graduations.
| Company Name | Dirty Cookie |
| Founder | Shahira Marei |
| Founded | 2015 |
| Product | DIY & Custom Cookie Shot Gifts |
| Asked For | $500,000 for 5% equity |
| Final Deal | $500,000 for 25% which reduces to 15% upon hitting $6 Million in sells |
| Shark | Robert Herjavec |
| Episode (Shark Tank USA) | S13 E19 |
| Air Date | Apr, 8 2022 |
| Business Status | In Business |
| Website | Visit Website |
| Headquarters | Los Angeles, California, United States |
| Lifetime Worth (Sales) | $38 Million+ estimated |
| Go To Amazon | Buy Now |
| Watch On | Amazon Prime |
Another Shark Tank Pitch
Who Is The Founder Of The Dirty Cookie?
Shahira Marei, the founder of The Dirty Cookie, is an aerospace project manager. At the age of 10, while on vacation in Egypt, she experienced hunger and homelessness firsthand.
During her trip, she observed many children living on the streets without access to basic necessities such as food and shelter. Moved by their plight, she asked her father to give money to those in need. However, they advised her, “If you want to help them, give them jobs, not money.”
Inspired by this advice, Shahira decided to start her own company to create job opportunities for those in need. Her extensive experience as a project manager in various international companies has been instrumental in the growth of her startup.
The Dirty Cookie is committed to making a positive impact, investing $10 million in children’s education. It provides self-learning resources to help children become successful in their careers.
When customers order from The Dirty Cookie, a portion of the proceeds goes to non-profit organizations that support children in need. Due to its unique design and concept, the product has gained significant popularity. Shahira’s strong management skills have enabled her to effectively run the company.
Did The Dirty Cookie Get a Deal on Shark Tank?
The founder of The Dirty Cookie, Shahira Marei, delivered an impressive presentation on Shark Tank. She shared the inspiring story behind her startup and her goals for the future.
Marei’s story was motivational, but the sharks were eager to know the sales figures before committing to an investment. Mark Cuban, Kevin O’Leary, Lori Greiner, Daymond John, and Robert Herjavec asked Shahira various questions to gain a better understanding of her business.
Marei requested $500,000 in exchange for 5% equity in her company, prompting further discussion among the sharks. Ultimately, Robert Herjavec decided to invest $500,000 for 25% equity, with the share reducing to 15% once the company reaches $5 million in revenue in 2022.
The Dirty Cookie Shark Tank Update
After appearing on Shark Tank, The Dirty Cookie received significant free promotion, and viewers were particularly moved by the founder’s emotional story. Shahira Marei started this business with a mission to help those less fortunate, especially children who lack basic necessities, such as food.
Following the show, the company’s sales quadrupled, leading to substantial profits, a portion of which is donated to non-profit organizations.
In September 2022, The Dirty Cookie launched a new flavor: Peanut Butter and Jelly Swirl. Currently, these cookies are available only in the United States, but plans are underway to ship products to Canada and Puerto Rico soon.
As of February 2023, the estimated value of The Dirty Cookie is $10 million, although exact revenue figures have not yet been disclosed.
The cookie market has seen an influx of competitors, including Dirty Dough, founded by Bennett Maxwell in April 2019. Despite being relatively new, Dirty Dough is expanding rapidly, with over nine franchise openings in the United States as of February 2023 and plans to launch at more than 38 locations.
The response to The Dirty Cookie on Shark Tank was overwhelmingly positive, resulting in Robert Herjavec investing $500,000 for 25% equity in the company. After the episode aired, many customers purchased these unique cookies, though their price point remains relatively high.
In June 2022, The Dirty Cookie was featured on the American Today Show. The founder also launched a local delivery service in Anaheim, Hollywood, and Koreatown in August 2022 through Grubhub, DoorDash, and UberEats to boost cookie sales. As of now, the exact annual revenue for The Dirty Cookie is still unknown.
We will continue to follow Shahira Marei and her company for further updates.
What Is The Dirty Cookie’s Net Worth?
After appearing on Shark Tank, The Dirty Cookie was valued at $2 million. However, if the company continues to grow due to the quality and unique concept of its products, this will positively impact its valuation in the future.
Yes, Dirty Cookie is still in business as of April 2024.
