Ghia is a spirit-free, non-toxic aperitif made with all-natural ingredients. One key ingredient is herbal nervines, a medicinal plant used for centuries to reduce stress and boost energy.
Despite being non-alcoholic, Ghia offers a great taste. All their products are vegan, kosher-certified, gluten-free, and free from sugar, artificial flavors, and caffeine.
Ghia sells a variety of drinks, including Apéritif, Le Spritz, First Sip Kit, and Ghianduja, as well as puzzle sets. The brand also provides recipes for creating aperitif cocktails, such as “A Night at the Spritz,” Agrodolce, and Dusk in the Garden.
A notable feature of Ghia is that once opened, the bottle can be consumed over 3 to 4 weeks without requiring refrigeration.
Ghia products are available for purchase on Amazon and their website, with prices ranging from $32 to $75.
| Company Name | Ghia Drink | |
| Founder | Melanie Masarin | |
| Founded | 2019 | |
| Product | Non Alcoholic Drinks | |
| Asked For | $250K for a 5% Equity | |
| Final Deal | No Deals | |
| Shark | No Sharks | |
| Episode (Shark Tank USA) | S14 E4 | |
| Air Date | Oct 14, 2022 | |
| Business Status | In Business | |
| Website | Visit Website | |
| Headquarters | Los Angeles, California, US | |
| Lifetime Worth (Sales) | $12.5M *estimated | |
| Buy and Watch | Buy Now | Amazon Prime |
Another Shark Tank Pitch
Who Is The Founder Of Ghia?
Melanie Masarin is the founder and CEO of the company, having previously worked in marketing at various organizations.
She began her career as a Financial Analyst in Investment Banking at Goldman Sachs after earning a Bachelor of Arts in Economics from Brown University.
Over the years, she has held positions at several companies, including American Eagle Outfitters, Dig Inn, and Glossier.
How Was The Shark Tank Pitch Of Ghia?
Melanie Masarin entered Shark Tank with her company, Ghia, seeking $250,000 for 5% equity at a $5 million valuation. She effectively explained her alcohol-free drink, which was well-received by the sharks.
Each can of Ghia contains about 50 calories. Recently, she raised the retail price of her drink to $38, which offers 10 to 12 servings, while the production cost is $6. Her spritz costs $1.25 to make and retails for $5.
In 2021, 75% of her sales were online, generating $2.5 million, primarily through social media marketing. However, the company also incurred a loss of $1 million that year.
Melanie has raised a total of $3.5 million and is currently seeking $6.5 million at a $35 million pre-money valuation. After this round, she will own 57% equity in the company. By October 2022, Ghia’s sales reached $4.5 million and are projected to double by 2023.
Daymond John stated he would withdraw if he didn’t like the drink, and Lori Greiner expressed the same sentiment. Mark Cuban commented that the category was challenging to enter due to high production, storage, and selling costs, so he also opted out.
Robert Herjavec offered $250,000 for 5% equity. Meanwhile, Kevin O’Leary asked for a moment to consider.
Robert suggested Melanie negotiate with Kevin, but Melanie argued it wouldn’t be fair to ignore the opinions of the other sharks. In the end, Robert withdrew his offer. Kevin proposed $250,000 for 10% equity, but Melanie declined.
Finalize: Alcohol-Free Drink Company Ghia did not get the deal in Shark Tank.
Ghia Shark Tank Update
The conversation between Melanie and the sharks went well, particularly with Kevin and Robert. Robert initially offered Melanie exactly what she was seeking, but he withdrew his offer while she was considering Kevin’s proposal, which was not better than Robert’s.
Operating in an expansive category, Ghia requires significant investment. By October 2022, the company had raised $10 million. Currently, the founders hold only 57% of the company’s equity, despite strong sales this year.
Shark Tank viewers have varying opinions about the business. Here are some tweets from the audience:
Although Ghia did not secure a deal on Shark Tank, it is expected that investors may consider its revenue potential from the show.
The company’s new product, Totem Glasses, was designed in collaboration with Sophie Lou Jacobson and is inspired by a mutual love for colorful objects.
Following the airing of her Shark Tank episode, Melanie Masarin achieved significant success, leading to her products being stocked in 1,500 stores across the United States and Canada. Recently, Ghia drinks became available at the popular American restaurant chain Sweetgreen and are now served in over 300 restaurants. The company’s revenue is projected to reach $7 million by August 2023.
Melanie entered Shark Tank with her alcohol-free drink company and delivered an impressive presentation. Despite not securing an investment, she remained confident in her product. The founder stated that she anticipates generating about $10 million in revenue in 2023.
We will continue to follow Melanie Masarin and her company for further updates.
What Is Ghia’s Net Worth?
The alcohol-free drinks market is currently valued at $800 billion and continues to grow each year, with projections suggesting it could reach $1.6 trillion by 2025. As a result, competition in this sector is intensifying. Currently, Ghia’s net worth is estimated at $1.5 million.
Annual Revenue by Years
Note: This report is based on our research and data so far. In this, we are only estimating the annual revenue.
| Years | Annual Revenue |
| 2023 | $7M *estimated |
| 2022 | $3M *estimated |
| 2021 | $2.5 *estimated |
Funding Reports to Date!
| Years | Funding Amount | Investor |
| N/A | N/A | N/A |
The Food and Beverage Services company is headquartered in Los Angeles, California, and employs between 2 and 10 people.
Yes, Drink Ghia is still in business as of April 2024.
