The Baby Toon offers a soft, FDA-grade silicone spoon designed specifically for babies, making it easy for them to eat. The spoon features a clip that can attach to a baby’s shirt, preventing it from falling on the ground.
Initially inspired by an elephant trunk, The Baby Toon has since evolved to include spoons in various animal designs.
Based in Hawaii, the company is also developing other products. These spoons are available for purchase on Amazon.
| Company Name | The Baby Toon |
| Founder | Cassidy Crowley |
| Founded | 2018 |
| Product | soft FDA grade silicone spoon |
| Asked For | $50K for 50% equity |
| Final Deal | $50K for 50% equity |
| Shark | Lori Greiner |
| Episode (Shark Tank USA) | S11 E1 |
| Air Date | Sep 29, 2019 |
| Business Status | In Business |
| Website | Visit Website |
| Headquarters | Honolulu, Hawaii, United States |
| Lifetime Worth (Sales) | $1.2 Million *estimated |
| Go To Amazon | Buy Now |
| Watch On | Amazon Prime |
Another Shark Tank Pitch
Who Is The Founder Of The Baby Toon?
The Baby Toons was founded by Cassidy Crowley, who created the product’s prototype as a school science project while in first grade. What began as a school assignment later evolved into an innovative invention.
How Was The Shark Tank Pitch Of The Baby Toon?
Cassidy Crowley and her mother entered Shark Tank seeking $50,000 for 50% equity in their business, The Baby Toons. Cassidy delivered her pitch, surprising the sharks with her poise and confidence.
She explained that the rectangular design of the spoon makes it easier for babies to grasp and eat food. Cassidy revealed that she created the first prototype at age seven when she entered a local science fair.
Sales for the product began in September 2018, generating $5,000 in revenue. The production cost of each spoon is $6.60, and it retails for $15. Robert Herjavec asked why they were willing to give away 50% equity. Cassidy responded that, at just 10 years old, she needed a partner.
Mark Cuban acknowledged her efforts but stated that the product wasn’t a fit for him, so he declined to invest. Daniel Lubetzky expressed his admiration for Cassidy, joking that if she wanted to get married at age 20, he could arrange it with one of his children.
However, he ultimately decided to pass, citing his lack of knowledge in the baby product space. Kevin O’Leary also opted out, mentioning he didn’t want her to quit school.
Lori Greiner, however, saw potential in Cassidy’s idea and made an offer of $50,000 for 50% equity, which Cassidy happily accepted.
Finalize: Lori Greiner invests $50k in exchange for 50% equity in “The Baby Toons”.
What Happened To The Baby Toon After Shark Tank?
The Baby Toons secured a successful deal on Shark Tank, impressing the sharks with Cassidy’s innovative invention. Cassidy created the product at just 7 years old, and it quickly gained popularity among consumers.
The company began selling the spoon in September 2018 and committed to donating $1,000 from their profits to the Kapiolani Medical Center for Women & Children. On December 27, 2019, they fulfilled this goal with their donation.
In 2020, Cassidy was invited to speak at the East Meets West conference. Additionally, The Baby Toons signed a licensing deal with baby products company Munchkin Inc.
The product is currently available on Munchkin’s website, Amazon, and select retail stores in Hawaii. As of January 2023, there is no indication that the licensing deal with Munchkin has been finalized.
Before appearing on Shark Tank, the company reported sales of $5,000. However, following the licensing agreement with Munchkin, orders for the baby spoon surged, with thousands of units sold on Amazon.
The episode of Shark Tank featuring Cassidy aired on September 29, 2019, and updates on the company were provided in Season 12, Episode 13, on February 12, 2021, where the licensing deal with Munchkin was announced.
We’ll continue to follow Cassidy Crowley and The Baby Toons for further updates.
Yes, The Baby Toon is still in business as of February 2023.
