‘See The Way I’ is a clothing line that offers a range of products, including T-shirts, hoodies, pants, caps, and various accessories, all featuring stickers related to mental health.
The brand has introduced several new clothing items with different slogans, such as the “Sensory Overload Hoodie,” “Migraine Brain Crewneck,” and “Overthinker Since Birth Crewneck.”
You can purchase these products from the company’s official shop website, where you can also find more information about the business.
| Company Name | See The Way I See |
| Founder | Sophie Nistico |
| Founded | 2021 |
| Product | mental health awareness apparel business |
| Asked For | $250k for 10% equity |
| Final Deal | No Deals |
| Shark | No Sharks |
| Episode (Shark Tank USA) | S14 E21 |
| Air Date | May 5, 2023 |
| Business Status | In Business |
| Website | Visit Website |
| Headquarters | Trumbull, Connecticut, United States |
| Lifetime Worth (Sales) | $3M *estimated |
| Go To Amazon | Buy Now |
| Watch On | Amazon Prime |
Another Shark Tank Pitch
Who is The Founder of See The Way I See?
The founder of ‘See The Way I See’ is Sophie Nistico. She transitioned to running the business full-time after earning her Bachelor of Science degree from Sacred Heart University.
How Was The Shark Tank Pitch Of See The Way I See?
After entering the Shark Tank, Sophie Nistico asked the sharks for $250,000 in exchange for 10% equity in her company.
She delivered an impressive presentation, sharing how she started the business with just $500 from her bank account, which she used to buy a print sticker-cutting machine to create mental health stickers. Her efforts received a strong response, leading to the sale of 100 sweatshirts within 2 to 4 months.
Sophie surprised the sharks by revealing she made $260,000 in sales in just 24 hours. The retail price of her crewnecks is $60, with a landed cost of $21, while hoodies retail for $75, with a landed cost of $25.
As of 2022, Sophie has achieved $790,000 in sales and currently holds $450,000 in cash. The total sales for her company amount to $2.3 million, and she is projecting millions in sales this year, with an estimated $1.75 million for the following year.
In 2020, she earned $150,000 in profit from $900,000 in sales, followed by $235,000 in profit from $640,000 in sales in 2021, and $790,000 in sales in 2022.
All the sharks agreed that Sophie does not currently need an investor, given her strong performance.
Finalize: ‘See The Way I See’ didn’t get the deal in Shark Tank.
See The Way I See Shark Tank Update
Sophie Nistico launched her mental health awareness business from her parents’ basement and quickly outgrew the space. She transformed her parents’ two-car garage into a mini-warehouse to accommodate her growing needs.
Within just eight months, she completed 30,000 orders. The increasing demand prompted her to expand her inventory and move into a larger warehouse.
By the end of the year, she received another 20,000 orders, bringing her total to 50,000 orders for the year.
In just one year, her business reached a valuation exceeding $3 million. One week before her Shark Tank appearance, Sophie and her brothers worked diligently to prepare 600 inventory boxes.
Sophie entered the Shark Tank to pitch her mental health awareness business, effectively explaining her concept and the growth trajectory of her company.
She highlighted that her orders were not only coming in from across the nation but also internationally.
We’ll continue to follow Sophie Nistico and her company for further updates.
What is The Net Worth of See The Way I See?
See The Way I See is currently estimated to be worth $2.5 million. This apparel business is experiencing significant growth, with sales continuously increasing.
Yes, See The Way I See is still in business as of April 2024.
