Cakes Body is a silicone nipple cover product. This business was started by twin sisters Casey Sarai and Taylor Capuano. This silicone nipple cover prevents the nipples from being visible outside and feel comfortable.
There are many traditional bras in which they are found to cause nipple freakouts. So to solve this problem, they started the Cakes Body Business. They started the business by investing $5,000 and then the Covid-19 pandemic started, due to which they lost their job.
They did not become disappointed and started focusing on their business. Among them, their few videos became quite viral on the social platform TikTok, and from this one magical moment, they got thousands of dollars in sales. They have donated over $100k to women’s health causes by August 2023.
It is estimated that by the end of 2023, their lifetime sales will cross $9 million. To achieve this goal, Casey Sarai and Taylor Capuano appeared on Shark Tank Season 15 Episode 9 and asked for the Sharks’ investment.
What Is Cakes Body?
Cakes Body A silicone nipple cover that prevents the nipple from being visible outside. This nipple cover provides a tight grip on the skin and does not cause any kind of irritation.
This product is made from medical-grade silicon and is completely reusable. After wearing it, you can wash it with gentle soap and also with warm water.
This product is available in 3 different sizes and colors Size is itty bitty (AA-A), OG (B-DD), and (+) (DDD+) Color are Honey, Caramel, and Cocoa. The cost of one pair is $30.
| Company Name | Cakes Body | |
| Founder | Casey Sarai and Taylor Capuano | |
| Founded | Jan 2022 | |
| Product | Nipple Cover Silicon Covers | |
| Asked For | $300,000 for 5% equity | |
| Final Deal | $300,000 for 10% equity | |
| Shark |  Emma Grede | |
| Episode (Shark Tank USA) | S15 E9 | |
| Air Date | Dec 15, 2023 | |
| Business Status | In Business | |
| Website | Visit Website | |
| Headquarters | Los Angeles, California, USA | |
| Lifetime Worth (Sales) | $9M *estimated | |
| Buy and Watch | Buy Now | Amazon Prime |
Another Shark Tank Pitch
Who Is The Founder Of Cakes Body?
Casey Sarai (Capuano) and Taylor Capuano are the co-founders of Cakes Body Company. They started this company in May 2022. Casey Capuano has worked for many years in different job positions at the French company Pernod Ricard.
Taylor Capuano has worked as a marketing manager in the American apparel company Life is Good for a few years.
How Was The Shark Tank Pitch Of Cakes Body?
After appearing on Sister Shark Tank, Casey and Taylor explained their business to the sharks and asked for $300,000 for 5% equity at a $6 Million Valuation.
They started this business by investing $100,000 of their savings and made $1 million in sales in the first year without any marketing. So far in June 2023, they have made sales of $1.5 million and their projection is to make sales of $5 million by the end of the year.
Their net profit margin is 35% and last year their net profit was $300k from $1 million sales. They estimate that their net profit this year will be $500k. Last year (2022), 90% of their orders came on the social media platform TikTok because some of their videos had become quite viral on TikTok.
Their returns and spend (ROAS) are 5x. The landed cost of the product is $8 and it is sold for $30. Mark Cuban and Robert Herjavec don’t have expertise in the boobs accessories industry, so they are out.
Emma Grede offered $300k for 12.5% equity. Kevin O’Leary offered $300k for 5% equity + royalty of $1 per unit sold until $1M is paid. Casey countered Emma with $300k for 8% equity but Emma said no. Emma finally countered $300k for 10% equity and Casey and Taylor accepted the offer.
| Sharks | Offers |
|---|---|
 Robert Herjavec | No Offer |
 Kevin O’Leary | $300k for 5% equity + royalty of $1 per unit sold until $1M is paid |
 Mark Cuban | No Offer |
| Emma Grede | $300k for 12.5% equity (#1) $300k for 10% equity (#2) |
 Lori Greiner | No Offer |
| Founder’s (Countered) | $300k for 8% equity (E) |
| Final Deals | $300k for 10% equity |
What Happened To Cakes Body After Shark Tank?
Cakes Body got a deal on Shark Tank. Emma Grede invested $300k in this company for 10% equity. The episode of Shark Tank was positive for this company, many women would have started buying this product and using it.
What’s new on Cakes Body
Last Update: December, 2023
Along with TikTok, they should focus on doing paid marketing on Instagram, Pinterest, YouTube, etc. so that they can make good sales.
Cakes Body Shark Tank Update
Co-Founder Casey Sarai and Taylor Capuano After entering the Shark tank, they explained their business to the Sharks and also told them about their journey. Hopefully, this episode of Shark Tank will help in expanding the business after it airs.
What Is Cakes Body Net Worth?
Cakes Body net worth is estimated at $5.2 million. The global nipple shield market size is US$ 70 million and this industry is continuously expanding. This is a great opportunity for many companies to expand their business.
Annual Revenue by Years
Note: This report is based on our research and data so far. In this, we are only estimating the annual revenue.
| Years | Annual Revenue |
| 2023 | $5M *estimated |
| 2022 | $1M *estimated |
Funding Reports to Date!
| Years | Funding Amount | Investor |
| 2023 | $300K | Emma Grede |
Is Cakes Body Still In Business?
After losing their jobs, Casey and Taylor are devoting their full time to this business and are focusing on expanding the business. This company is donating $1 of every sale to breast cancer research.
The headquarters of this company is in Los Angeles, California, United States and 11-50 employees are working in it.
Yes, Cakes Body is still in business as of December 2023.
frequently asked questions
Who founded Cakes Body?
Cakes Body was founded by Casey Sarai and Taylor Capuano in January 2022.
Did Cakes Body get a deal on Shark Tank?
Cakes Body did not get a deal in Shark Tank. Emma Grede invested in this company.
