Flated is an inflatable automobile accessories startup that manufactures automobile inflatable products for outdoor activities. Air-topper, a product of this brand, is fitted in different trucks according to their size. This brand uses drop stitch technology to make the product. This makes the product durable, flexible and lightweight.
This business started in January 2020 and is co-founded by Ryan Guay, Dan Watts, Monique Keefer and Ken Hoeve. These 4 co-founders come from different industries, they have one thing in common that they like to do outdoor activities.
There are many people all over the world who use vehicles like pickup trucks to do outdoor activities with their families. They spend a lot of money in installing caps, toppers, camper shells and etc. on the truck.
To solve this problem of vehicles, Flated offers inflatable storage solutions. A good quality topper, carrier, deck, chalet and more accessories can be fitted at very affordable prices.
To fund their startup, Ryan Guay, Monique Keefer and Ken Hoeve appeared on Shark Tank Season 14 Episode 16 and asked the sharks for $350k for 5% equity at $7 Million Valuation.
What Is Flated?
Flated is a California based inflatable automobile accessories startup. The company manufactures inflatable toppers, carriages, decks, etc. for vehicles.
This company uses drop stitch technology to make the product. Drop stitch material is used to bring rigid structures to the product. This company uses drop stitch material in all its products. Drop stitch material is a high tech and high pressure.
The Air-Topper comes in 3 sizes and is mounted on the back side of pickup trucks to create a space. The air-carrier is mounted on the top of the vehicle to carry surface boards, helmets or other long items.
The Air-Deck is an inflatable mattress that can be used to sit or sleep on. It is very easy to carry all these products and these products fit easily inside a bag. You can buy these products from Amazon.
|Founder||Ryan Guay, Dan Watts, Monique Keefer and Ken Hoeve|
|Product||Inflatable Automobile Accessories|
|Asked For||$350k for 5% equity|
|Final Deal||$350k for 5% equity + will take $8 of each unit sold until money is returned|
|Episode (Shark Tank USA)||S14 E16|
|Air Date||March 10, 2023|
|Business Status||In Business|
|Headquarters||Carlsbad, California, United States|
|Lifetime Worth (Sales)||$1.3M *estimated|
|Go To Amazon||Buy Now|
|Watch On||Amazon Prime|
Another Shark Tank Pitch
Who Is The Founder Of Flated?
The Get Flated company was founded in 2020 by Ryan Guay, Dan Watts, Monique Keefer and Ken Hoeve. These four founders started this business because of their industrial experiences and outdoor activities.
Ryan is the co-founder and CEO of this company. He has also been “VP of Sales” in two big company Surftech and FORLOH INC. He has worked in the sales department of many companies.
Dan is the co-founder and CPO of this company. He has 20+ years of experience in design and product development. Along with working in this company, Dan is also running the business Watts Design and Consulting.
Monique is the co-founder and CEO of this company. After working in Surftech for 3 years, he remained Financial Controller in LEUS for 1 year.
Ken is the co-founder and CMO of this company. He loves outdoor activities and sports. He has over 30 years of experience in the outdoor industry and has worked with several marketing companies.
Flated Before Shark Tank
This inflatable automobile accessories startup was launched in the time of 2020 Covid19. In the beginning of this startup, the four founders had to face many difficulties.
They have devoted a lot of time on product development and research. After analyzing the market, they launched this company. This company has partnered with dealers in some selected countries of the world along with product delivery in the United States.
The brand’s products are available at 20+ locations in the United States, some of the dealers are All American Truck, Blue Ribbon Auto, Custom Truck Accessories and more.
As of March 2023, the company has international two dealer partnerships with Expedition Upfitter in Canada and Al’saada Group in Oma Middle East.
How Was The Shark Tank Pitch Of Flated?
The three co-founders Ken, Monique and Ryan entered Shark Tank and asked the sharks for $350k for 5% equity. They explained their business of inflatable automobile accessories and how these products make vehicles worth the road trip.
The retail cost of the Topper is $1,800 and the landed cost is $740. 80% of the revenue of this business comes from topper sale and 20% of the rest of the products. Currently, the cost of a traditional topper is estimated at more than $3,500.
So far in 2022 their sales have been $277,000 and they plan to hit $600,000 in sales this year. They have raised $500,000 in 2022 so far.
Lori Greiner, Kevin O’Leary, Mark Cuban and Robert Herjavec 4 sharks are out but Daymond John is interested in this product. Daymond offers $350k for 5% equity + will take $8 of each unit sold until money is returned.
The founders agreed to Daymond John’s offer.
Finalize: Daymond John invests $350k in Flated for 5% equity + $8 of each unit sold until money-back.
Flated Shark Tank Update
3 co-founders entered Shark Tank for funding of their company. They told Shark how inflatable automobile products provide flexible, durable and portable facilities. Shark and the co-founder talked about many things like sales, product quality and many more.
We’re following Ryan Guay, Dan Watts, Monique Keefer and Ken Hoeve along with their company for further updates.
What Is The Net Worth of Flated?
Flated current worth is estimated at $7 million. This company has been running since 2020 and the CO-founder has taken this company nationwide as well as international.
Is Flated Still In Business?
At the time of 2020 Covid19, the performance of this company was not so good. Due to lockdown, many people were not able to do outdoor activities.
After the lockdown of Covid19 was over, many people started traveling to different places. The percentage of traveler had increased a lot in the same time.
The official headquarter of this company is in Carlsbad, California, United States and it employs 4-10 people.
Yes, Flated is still in business as of March 2023.
frequently asked questions
Who founded Flated?
Flated was founded in 2020 by Ryan Guay, Dan Watts, Monique Keefer and Ken Hoeve
What is the Valuation of Flated?
Flated’s current valuation is estimated at $7 million.